MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Rising Costs Event organizers are concerned with both rising costs and attendance numbers for this year. With the U.S.

Speakers 111

Speakers Trends Booking Events 111

Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

Sponsors 59

Sponsors Incentives Audience Events 59

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Smart Meetings

JUNE 9, 2023

For meeting designers, ChatGPT can save the organizer time by answering mundane questions like, “What does business casual mean?” When prospective employees do know that opportunities are available in events, too many have the mistaken impression that these are low compensation positions with little job security. “We

Incentives 246

Incentives Insurance Prospect Hospitality 246

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Wireless charger/desk accessory made from FSC-certified wood: This handy gift does double duty: charging phones and keeping desks organized. Put sustainability front and center.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Smart Meetings

APRIL 7, 2023

Christian Savelli Hospitality industry watcher Chris Meyer, who recently returned from SISO CEO Summit Conference in Las Vegas, agreed that conference organizer executives who attended were largely upbeat even though they are looking at the same recession indicators—an inverted Treasury yield curve, shrinking manufacturing and buying power.

Travel 246

Travel Travel Banking Hospitality 246

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Plan with purpose. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 98

Technology Technology Prospect Sponsors 98

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

MeetingsNet

OCTOBER 1, 2021

Here are three things meeting planners can do to avoid uncomfortable, audience-deflating situations that originate from the podium. Develop strong familiarity between the emcee and your organization. The best hosts will want to get to know you and your audience as much as you want to get to know them.

Prospect 122

Prospect Audience Booking Planner 122

Smart Meetings

JULY 26, 2022

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. There might be signs pointing hither and yon, trying to steer them where organizers want them to be. Gatherings come in all shapes and sizes. Or, you’re busy.

Automotive 246

Automotive Registration Prospect Attendee 246

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Smart Meetings

OCTOBER 11, 2021

Facilitate interaction and connection with audience members. Get attendees out of their seats, matched with prospective referral sources (which Smart Meetings has mastered), directed conversations. If you are internal to an organization, go seek out stakeholders besides your immediate department.

Speakers 264

Speakers Networking Prospect Audience 264

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Convene by PCMA

JULY 19, 2023

The 22nd edition of ECEF, organized by Lippman Connects President Sam Lippman, was held this year on May 31 at Grand Hyatt in Washington, D.C. Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new.

Management 98

Management Trade Show Sponsors Audience 98

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. But overwhelmed planners may lack sufficient time to test and experiment.

Social Media 86

Social Media Fashion Prospect Media 86

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. “At

Sports 99

Sports Public Relations Audience Prospect 99

Bizzaboo

AUGUST 4, 2023

According to our recent The state of in-person B2B conferences report , fitting events into an organization’s wider marketing plan is the biggest challenge for 23.8% of event organizers, with 19.1% On top of this, B2B events enable businesses to form mutually beneficial strategic partnerships with other organizations.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? What are their pain points? Who’s the talent/speaker they’ll be willing to spend money for?

Sponsors 118

Sponsors Advertising Prospect Events 118

Eventtia

JULY 4, 2023

Whether you’re organizing a product launch, a brand activation event, or a trade show, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Smart Meetings

JANUARY 8, 2019

Date Your Prospective Attendees. Hear a quick clip of his thoughts on building the best audience for you! It gives event organizers the ability to make better and more informed decisions,” he said. Here are some ideas from day two that you can steal. More : 2 Ideas Worth Stealing from Day 1 of PCMA Convening Leaders.

Planner 250

Planner Prospect Attendee Consulting 250

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JANUARY 19, 2023

Whatever Media Group) Michelle Russell A challenge for many multi-day conference organizers is how to keep attendees until the end. As someone who gets satisfaction out of crossing things off my to-do list, I like the prospect of documenting that I’m still chipping away at my list even if I can’t yet draw that line through an item.

Prospect 103

Prospect Publishing Speakers Preparation 103

Stova

AUGUST 4, 2023

In the world of event planning and technology, a new trend has emerged, transforming how organizations engage both their internal teams and external stakeholders – the rise of micro-events. Enhanced Audience Engagement: Micro-events, whether internal or external, are designed to prioritize participant engagement.

Event Technology 52

Event Technology Registration Benefits Audience 52