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Here’s How Our Opinion On Social Media Has Changed Since The Pandemic!

Endless Events

They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, social media was often the only way we could communicate with one another. Our attitudes about social media have changed, and the brew crew is no exception.

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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Consistency is an important factor in posting on TikTok (and any social media site). A survey from Clutch found that 76% of users expect companies to respond to social media comments.

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

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Here’s What Has Our Media Team Excited Right Now

Dana Communications

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and tech that’s new again. Daily, they’re on the phone with industry innovators and disruptors.

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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate. Real-time optimization.

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Social Networks: Is It Time To Log Off?

Endless Events

It’s not the first time that the charismatic foursome talked about social media , and it’s probably not the last time either. Is social media really as horrible as we make it out to be? There is a younger generation that is removing what is now seen as their parents’ social media. Are social networks dying?

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

Social Media Metrics. When it comes to measuring the success of virtual events, social media metrics can be particularly helpful. You are likely already posting about your event on all social media platforms, and so analytics can be easily monitored. How likely would you attend another event by the same event agency?