This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. When asked what has them most excited in the world of media right now, it’s really a blend of new tech and tech that’s new again. Daily, they’re on the phone with industry innovators and disruptors.
9 during IMEX America 2024 for the inaugural “Media & Momentum: A Morning of Recognition and Impact” awards ceremony, produced by Caesars Entertainment and MPI. Top honors went to trade press industry giants Laurel Herman, president and CEO of Worth International Media; Solomon J.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate. Real-time optimization.
Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.
It’s not the first time that the charismatic foursome talked about social media , and it’s probably not the last time either. Is social media really as horrible as we make it out to be? There is a younger generation that is removing what is now seen as their parents’ social media. Are social networks dying?
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive.
Some of the worlds most heavy-hitting travel media giants are on board too. With 45 years of brilliant creative, savvy strategies and media masterpieces, we know how to navigate your destination through the travel climate of today flawlessly. And its not just us. Let Dana Communications do the work for you. Lets talk tourism.
He also learned a thing or two from a student social media manager while at a session. The conference emphasized the power of California tourism as an economic, social and cultural force for good. I was impressed by their confidence and thirst for knowledge, said Becker. They proved they are learning to see the whole forest, Becker concluded.
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Leveraging Social Media Social media platforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests.
Variety Cruises Unveils New European Itineraries for 2025 If you’ve seen an increased presence of European cruise videos on your social media feed, you’re not the only one.
According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Their tone on social media should be aligned with your brand’s voice. This is how powerful influencer partnerships can be. billion by 2028, up from $10.6
The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website. San Diego, located 120 miles south, has been unaffected by the ongoing wildfires, and air quality here remains good.
It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of social media today. Social media has changed the ad landscape of today immensely.
The Chicago Bears beamed in their recent draft pick, NFL rookie Caleb Williams, to meet media and fans immediately after the decision was made. NFL legend Chad “Ocho Cinco” Johnson beamed in for an NFL Trivia activation, where he could see, hear and react in real time. The NBA Wizards and NHL Ducks had similar post-draft meets.
People just can’t get enough of social media. billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Of course, none of these insights are hard-and-fast “rules” – and there are so many nuances when it comes to social media marketing.
Those slated to interact directly with the media should undergo media training. Team leaders and managers should be adept at crafting statements and managing media inquiries, while other team members should handle media monitoring and administrative duties. Communication updates (via email, company chat, etc.)
Promote Your Outdoor Spaces Through Seasonal Campaigns Social media and online advertising are powerful tools to spread the word about your outdoor spaces. Seasonal Visuals: Use enticing spring and summer imagery in your ads and social media posts, such as colorful flowers, bright sunny days, or cozy twilight gatherings.
She has received numerous accolades, including the prestigious WPA Distinction in Leadership Award and two consecutive Folio Top Women in Media Awards as a corporate visionary. Her role in elevating the discussion did not go unnoticed.
Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. How can you stay top-of-mind without overwhelming your prospects? The answer lies in drip email marketing campaigns.
The post IATA World 100 7628 0 7628 0 0 343 0 --:--:-- 0:00:22 --:--:-- 1546Finance Symposium and IATA World Passenger Symposium start today in Bangkok appeared first on TD (Travel Daily Media) Travel Daily Media.
Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.
Social media, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Want to get on the trail to successful, results-driven marketing, media and design with an eye on today’s trends? All through their mobile device. Easy peasy. How will you promote it?
Yet many marketers DO question whether or not TikTok should be part of their social media strategy. What we can tell you for certain – from a marketing standpoint – is that TikTok produces user engagement never before seen on any other social media platform. Contact Lynn Kaniper at 609.466.9187 ext. The post To TikTok or Not?
The recent death of a social media influencer at a brand event after suffering an allergic reaction is sparking conversation about duty of care in the event professional community. 5 at an event hosted by retailer and frequent Disney collaborator BoxLunch in Los Angeles.
The post DCT Abu Dhabi to host Inaugural APAC Travel Marketplace on 15-16 October appeared first on TD (Travel Daily Media) Travel Daily Media. The post DCT Abu Dhabi to host Inaugural APAC Travel Marketplace on 15-16 October appeared first on Travel Daily Media.
She brings over two decades of experience managing high-profile conferences across various industries, spending the last decade of her career as president of events at Digiday, where she oversaw a team responsible for producing some of the media industry’s most influential gatherings.
The Abbi Agency is pleased to announce that we’ve been named Advertising Agency of the Year ($10-50M) by the American Advertising Federation’s (AAF) Western Region Best of the West Media Awards, a competition highlighting the best media companies throughout the entire western United States. OK, THEY’RE TELLING US TO WRAP IT UP.
Copyright: SWR Media Services, Schönfeld Marketing. Copyright: SWR Media Services, Martin Sigmund. Stuttgart TV Tower (SWR Fernsehturm Stuttgart) Standing 144 meters tall above Stuttgart, the TV Tower stands as both an architectural icon and a unique event venue. The Stuttgart TV Tower. Event space at the top of the Stuttgart TV Tower.
Leveraging Social Media: Utilize social media platforms to create buzz, share updates, and engage with potential attendees. Automate posting schedules and monitor social media performance metrics with analytics tools. Use tools to automate scheduling and distribution across multiple platforms.
Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy. For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings and build brand loyalty.
Email marketing is still the most effective, but you can also dedicate a portion of your budget to paid adds, social media advertising, and other marketing channels. Budget-friendly tip: Hybrid event staffing does not always require a bigger budget. You can promote your hybrid event within your community for free.
The post Red Dot Representations inks partnership with Sri Lanka’s Hayleys Travels appeared first on TD (Travel Daily Media) Travel Daily Media. The post Red Dot Representations inks partnership with Sri Lanka’s Hayleys Travels appeared first on Travel Daily Media.
Utilize Social Media: Share your CSR initiatives and success stories on social media to showcase your company’s commitment to giving back. Set Up Online Volunteering Platforms: Platforms that offer online volunteering or virtual events allow employees to participate in CSR activities from anywhere, increasing accessibility.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to social media. And speaking of social media, don’t overlook this now-old friend. Continue to train staff on hybrid meeting planning.
He most recently served as director of sales and marketing for Rosewood Miramar Beach where he launched new resort programming and implemented marketing strategies that saw a positive year-over-year increase in media impressions and social media engagement.
Consider the following tips: showcase the leaderboard on the event platform as well as on a big-screen and social media, give a public shout-out to winners at the event and on social media, give the winner a chance to lead a team in a breakout session. Gamification Ideas.
Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.
The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on Travel Daily Media.
Their insights reveal not only how Australia is bouncing back post-pandemic, but also the trends and innovations theyre seeing across the meetings and events industry.
Beyond QR Codes Event production company Animatic Media announced a new product this week called Intelligent Content , designed to bring conference content to life. “With Intelligent Content, we aim to redefine how conferences and events engage their audience,” said Scott Frankel, CEO of Animatic Media.
Jack Macleod is president at 360 Live Media. He leverages over 20 years of experience in the marketing, technology and media sectors to enhance the value proposition for clients, strengthen the industry and increase the impact of business events.
With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.
Keep in mind the four stages of travel: Dreaming – Planning – Booking – Sharing Mackinac Island, Michigan Longtime client of Advance Travel & Tourism, Tim Hygh, CEO of Mackinac Island Tourism Bureau, talked about marketing actions and how national media coverage has impacted and supported the destination’s approach, which (..)
Scott Frankel, president of Animatic Media, a Smart Meetings partner at the Inclusive Experience and the instructor for a special deep dive into AV contracting in the pre-conference education session, is an advocate of thinking differently. “Be Be creative—challenge your partners,” he advised.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content