Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Instead of visiting a travel agency or browsing print travel catalogs, travelers now use social media to gather inspiration of stunning destinations.

Here’s How Our Opinion On Social Media Has Changed Since The Pandemic!

Endless Events

They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, social media was often the only way we could communicate with one another.

How You Can Make Your Events Awesome By Taking Advantage of Social Media by @dancarthy2


Fortunately, with the help of social media , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of social media. Considering this fact, it is no surprise that more and more event organizers plan to increase use of social media for this purpose in the future. Yes, social media helps here too. Another great thing would be to integrate social media with registration.

Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other.

National Media Are Buzzing About Indy

Convene by PCMA

What city can say it is among Time Magazine’s World’s Greatest Places, 2021, and a must-go destination this year on Condé Nast Traveler and Travel + Leisure Magazines’ lists? Indianapolis. There’s plenty to stoke the buzz, like the burgeoning Bottleworks District.

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Media Missions: In-Person or Virtual?


With the rise of virtual connections and the decrease of PR budgets, how should PR professionals conduct media missions moving forward? It may be time to nix the desk-side appointments (outbound media missions). Prefer In-Person Media Missions? Every media mission is different.

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How to communicate CSR effectively on social media?

EHL Insights

When a business communicates its practices of corporate social responsibility via social media platforms, how effective and impactful is this communication on its audience?

3 Story Ideas for Social Media Posts and Blog Articles

Tourism eSchool

3 Story Ideas for Social Media Posts and Blog Articles. Are you looking for ideas of content to share on Social Media or your Blog? Are you wondering what you should be posting on your destination or business Social Media channels as you emerge from Covid-19 restrictions? Home.

How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. More than four billion people are online and more than three billion people are active on several social media platforms. Here are the internet and social media trends planners need to know for 2019.

10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. Before you go anywhere near social media, you first need to be clear on who you want coming to your event.

11 Effective Ways to Measure Brand Awareness in Social Media  

Gavel International

The engagement rate of content is determined by dividing the number of interactions with the content by the number of people who follow the social media account. It may sound farfetched, but it is entirely possible to figure out how people feel about a brand based on its social media accounts.

Tips and Tricks for Selling via Social Media

Special Events

As you grow a following on popular social media sites, you have the opportunity to secure more sales and, most importantly, more profit

Social Media Automation Tools


From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. Social MediaThese tools can streamline your workflows, help you save some time and even ensure your […].

Leveraging Social Media for Your Next Corporate Event

Bishop McCann

Think about how much time you spend scrolling on social media platforms -- a ll of them. Don’t worry, we won’t judge; we just want to make a point.

GHS Global Hospitality selects Leonardo Worldwide for Enhanced Media Distribution and Connectivity


GHS Global Hospitality , a Sales and Marketing representation company assisting independent hotels and hotel groups reach new markets and opportunities, has selected Leonardo Worldwide as their media distribution partner.

How to Promote Your Event on Social Media in 2021


Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. Event Marketing

The Best Social Media Features for Your Virtual Event


Social media’s role in our communications has grown to essential status, but many of its features are still considered merely “novel” or “trendy” without examining what they truly accomplish.

Technology in 2021: How to Properly Audit a Social Media and Content Policy  

Gavel International

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms.

How to Promote Your Event on Social Media in 12 Steps


Wondering how to promote your event on social media most effectively? Use these 11 steps to build out a complete social media strategy for your event promotion. Boost Resources and Tools Facebook Instagram LinkedIn Livestreaming Snapchat Social Ads Twitter Youtube

Streamlining Your Social Media Strategy during the Holiday Season

Special Events

You don’t need to spend hours curating your social media feed to stay present and engaged online throughout the holiday season

Successful Social Media Campaigns for Events

Endless Events

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. How to Use Your Social Media to Extend Your Event’s Reach.

What Do Travel Media Want Now? Editors Tell Travel PR Pros At SATW


As travel PR and destination marketing professionals start to shape their 2022 strategy, we hear them ask frequently, “So, what do travel media want now?”. For travel PR professionals and destinations, collaborating with the media and understanding what’s next for them is key to success.

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40 Social Media Influencers Every Hospitality Professional Should Follow

Social Tables

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. NickBorelli Nick Borelli is the leading event marketing and social media expert in the game. Follow Will to get his take on what’s happening with A/V, event marketing, Social Media, and technology. Did we miss a social media influencer off the list? No time? No problem.

How To Use Video Memes For Stellar Event Social Media – Whiteboard Wednesday

Endless Events

We’re getting down and dirty with event social media today! As you already know, we live in a day and age where people communicate more through social media channels than any other platform. And trust us on this one, having good social media backing for your event is something you will want to do. And Shaina is here to teach you all about using video memes for stellar event social media. How Does This Help My Event Social Media?

Best Social Media Groups For #EventProfs – #EventIcons Episode 103

Endless Events

Social media can be a challenge. However, social media can be a great place to find community via social media groups. In this episode of #EventIcons our iconic panel, David Adler of BizBash, Brittany Bucceroni of BizBash, Lotfi SENHAJI of Event Pros will be weighing in how to find the right social media groups for event profs. They will discuss why you need to be in social media groups. Alex Plaxen of Little Bird Told Media ( @APlaxen ).

The Power of PR: How DCI is leveraging the power of media to spotlight the region’s efforts to close the racial entrepreneurship gap


Through 6+ years of partnering with the Cincinnati Experience , DCI has leveraged the power of media to spread the word about the groundbreaking work happening there to make the city an inclusive, diverse, and thriving place where all entrepreneurs can succeed.

Social Media Walls and Buzz Centers for Your Events


Tech Event Planning Social Media social media wall TechnologyAs an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your […].

Why You Need Proactive and Reactive Social Media Engagement Strategies

Special Events

You should be both proactive and reactive in your approach. Both require a specific approach, but their benefits are unique, making them a powerhouse when used together

Social Media Changes the Lifecycle of Trends

Smart Meetings

According to recent Smart Meetings webinar host Kate Patay, however, social media has changed all of that. The immediacy of social media platforms such as Twitter and Instagram means new that looks, colors and patterns make an impact and can become implemented far faster than ever before. Planners also need to recognize the effect social media has on their clients. The post Social Media Changes the Lifecycle of Trends appeared first on Smart Meetings.

What to look for in a hotel media feed for travel channels


Here are some questions channels should ask when investing in a dedicated media feed. . There are many intermediaries out there that will provide media alongside rates and while the rates may be current, who knows where (and when!) the media is from. .

Tips for Creating Social Media Content--Without Event Photos

Special Events

Three tips for special event professionals to create social media posts when COVID-19 shuts down events

How to Promote Your Online Event on Social Media


There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis. Create carousel posts for Instagram. Make yourself a TikTok account and start experimenting with it. Create content on LinkedIn and post daily (including weekends).

Event Pros: Marry Your Social Media Metrics for Better Analysis

Special Events

This social media pro gives tips to wedding professionals on turning their social media efforts into business leads

Travel Media Wants and Needs: Travel PR Tips for Summer 2021


Within the United States, vaccination rates have excited travelers and the media is looking to give them the information and stories they want to explore again this year. While it’s a small island with a reputation for luxury, it was still a fascinating story that the media ate up with gusto.

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How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? There are also metrics related to email, social media, and others that can guide you to creating a praiseworthy event. What does it really take to engage social media audiences? Engagement is a huge term thrown around by many in the events circuit, but what does it really take to engage social media audiences?

4 Tips to Promote Your Next Event with Social Media by @dancarthy2


To maximize ticket sales, you have to involve social media in one form or another. Continue to use social media after the event. Attendees that sent photos that get the most likes or comments will win a prize, so in a way, it’s similar to a social media contest; it’s just done after the event. Add a Social Media Wall. Social media is not just about getting butts on the seats. Strategically place a few social media walls where people tend to cluster.

How To Manage Your Social Media Postings: A Comparison of 3 Popular Platforms


Event season is here and we all know how important social media buzz is. Social media management platforms make handling this aspect of marketing a breeze, but there are so many options out there. Social MediaWho knows where to start? One thing we can all agree on is that these tools are most helpful when they […].

4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Consistently growing your audience on social media can be challenging. Instead, try using ALL the tools that social media has to offer. Post authored by Emily Richmond.

How to Boost Social Media Engagement at Your Next Event


Social media is a powerful tool for promotion , but it’s also essential for keeping your audience engaged during the event. Read on for tips on using social media to boost engagement at events. Attendees spend a lot of time on their social networks, so instead of losing attendee attention, successful planners use social to their advantage.

Media Alert: IMEX America 2016


Who: The Meeting Pool What: TECHknowledge Area at IMEX America Where: Booth 265 When: October 18 – October 20 Questions: Tara Thomas, +650-455-7658 The Meeting Pool, the global authority for event technology marketing, news, information and directory listings for event marketers and professionals, will host the TECHknowledge Area at IMEX America. The Meeting Pool’s TECHknowledge […]. Event Industry

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How destinations big and small can gain traction on social media


Let’s dive into this list and look at some real-word examples of destinations doing a great job of promoting their social media. Add your official hashtag to all of your social media bios. Social Media

Augmented Reality Meets Social Media At The ROM


In an effort to go above and beyond the average social media campaign, the museum has incorporated the use of augmented reality into its newest initiative. The campaign has been closely monitored by the ROM’s social media team to evaluate its use in future exhibitions.

How to Get Media Coverage for Your Event


La entrada How to Get Media Coverage for Your Event aparece primero en Eventtia | Event management software. Let me ask you a quick question: When do you know for sure that your event-planning efforts are truly successful? The moment you sell out of tickets? When a percentage of your attendees decide to opt in for your brand’s products? Or maybe the mere fact that nothing bad happened during the event is already […].

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