Google’s AI Mode to transform travel search: Propellic warns travel brands to adapt now or risk invisibility
Travel Daily News
JULY 14, 2025
These assets fueled SEO rankings, website traffic, and retargeting. The end of top-of-funnel dominance? For years, travel companies have built their marketing around top-of-funnel content such as blogs, guides, and itineraries. AI Mode threatens to upend this model by keeping users within Google’s ecosystem through continuous conversation.
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