article thumbnail

Google’s AI Mode to transform travel search: Propellic warns travel brands to adapt now or risk invisibility

Travel Daily News

These assets fueled SEO rankings, website traffic, and retargeting. The end of top-of-funnel dominance? For years, travel companies have built their marketing around top-of-funnel content such as blogs, guides, and itineraries. AI Mode threatens to upend this model by keeping users within Google’s ecosystem through continuous conversation.

Travel 52
article thumbnail

Europe’s airports urged to future-proof as post-pandemic pressures reshape industry landscape

Travel Daily News

It is just enormous and that will continue” Jason Mc Guinness, CCO Ryanair (Vienna CESEE Airport Forum, 5 December 2025) 3 “We will further accelerate our focus on those airports that either keep their charges flat or even reduce their charges” Carsten Spohr, CEO Lufthansa Group (Investor relations call) 4 January-April 2025 vs January-April (..)

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Optimize for SEO: Use search terms like outdoor meeting spaces in [your city] or best hotel garden venues for events throughout your website, especially on pages featuring your outdoor spaces. Create Virtual Tours: Planners want to envision their events in your space.

Booking 130
article thumbnail

A Digital Future in Destination Management: Technology and Innovation for DMOs in 2025

Solimar International

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO).

article thumbnail

HSMAI’s 2025 Commercial Strategy Conference accelerates commercial integration across hospitality sectors

Travel Daily News

Topics ranged from automation and SEO to revenue strategy, persuasive communication, and platform innovation – offering attendees fast, focused ideas they could immediately apply. The strength of the Commercial Strategy Conference lies in its leadership.

article thumbnail

How to Promote Your Event to Drive Attendance: 27 Proven Tips

Eventtia

Make the Most of SEO (Search Engine Optimization) Your blog isn’t just great for storytelling, you can also optimize event-related blog posts for SEO, to help potential attendees find information about your event when using Google.

article thumbnail

How to Easily Set Up Online Registration For Your Events

Eventtia

Look for mobile-responsive templates, countdown timers, embedded video, and SEO tools to improve discoverability. The best platforms offer customizable page builders that let you add your logo, speaker bios, agendas, FAQs, and registration buttons, all without needing to write code.