JD Power Survey: Record-High Room Rates, Improved Customer Satisfaction
Smart Meetings
JULY 16, 2025
The average daily rate for a hotel guest room in the United States is the highest it’s ever been, at $158.67 in 2024. Despite this, hotel guests feel they are getting the best value they’ve ever received. According to the J.D. Power 2025 North America Hotel Guest Satisfaction Study , guests are perceiving more value for their dollar with guest room amenities such as in-room smart TVs and mobile hotel apps.
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