Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Instead of visiting a travel agency or browsing print travel catalogs, travelers now use social media to gather inspiration of stunning destinations.

How To Promote Events Without Social Media

Endless Events

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway?

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How You Can Make Your Events Awesome By Taking Advantage of Social Media by @dancarthy2


Fortunately, with the help of social media , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of social media. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Considering this fact, it is no surprise that more and more event organizers plan to increase use of social media for this purpose in the future.

A Social Media Video Checklist

Gavel International

Most of the social media platforms today have high video content visibility. Main Elements of a Great Social Media Video. Social Platform. It’s essential to know what platform you will be on when you create your video for social media.

Episode 54: Creating Meaningful Event Experiences with Phil Mershon, Director of Experiences at Social Media Examiner


In this special episode, we’ll chat with Phil Mershon about some of the most memorable event experiences he’s ever had, […]. The Event Hustler Show

Whitepaper Download: How to Leverage Social Media in Tourism Marketing

Advanced Travel and Tourism

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts?

Here’s How Our Opinion On Social Media Has Changed Since The Pandemic!

Endless Events

They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, social media was often the only way we could communicate with one another.

The Seven Keys for Social Media

Special Events

If your social media presence feels inconsistent, jumbled, or disconnected, it’s a good sign that you need to recalibrate your entrepreneurial energy to optimize your marketing strategy

Social Media Automation Tools


From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. Social MediaThese tools can streamline your workflows, help you save some time and even ensure your […].

How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. More than four billion people are online and more than three billion people are active on several social media platforms. Here are the internet and social media trends planners need to know for 2019.

11 Effective Ways to Measure Brand Awareness in Social Media  

Gavel International

The engagement rate of content is determined by dividing the number of interactions with the content by the number of people who follow the social media account. Driving traffic to a company’s website is one of the primary purposes of maintaining social media accounts.

How to Promote your Webinar on Social Media


Therefore, it is essential that after creating … Post <strong>How to Promote your Webinar on Social Media</strong> showed as first in InEvent Blog. A webinar is an effective tool you can use to boost engagement with your audience.

Tips and Tricks for Selling via Social Media

Special Events

As you grow a following on popular social media sites, you have the opportunity to secure more sales and, most importantly, more profit

3 Story Ideas for Social Media Posts and Blog Articles

Tourism eSchool

3 Story Ideas for Social Media Posts and Blog Articles. Are you looking for ideas of content to share on Social Media or your Blog? Are you wondering what you should be posting on your destination or business Social Media channels as you emerge from Covid-19 restrictions?

How to communicate CSR effectively on social media?

EHL Insights

When a business communicates its practices of corporate social responsibility via social media platforms, how effective and impactful is this communication on its audience?

Successful Social Media Campaigns for Events

Endless Events

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. What’s the State of Social This 2018 ?

40 Social Media Influencers Every Hospitality Professional Should Follow

Social Tables

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. That’s why the Social Tables Twitter account serves up tweets to help you stay ahead of the competition, in 140 characters or less. NickBorelli Nick Borelli is the leading event marketing and social media expert in the game. Try Social Tables today. No time? No problem.

Streamlining Your Social Media Strategy during the Holiday Season

Special Events

You don’t need to spend hours curating your social media feed to stay present and engaged online throughout the holiday season

Aligning Your Heart's Purpose and Your Social Media

Special Events

If you’re looking to align your heart’s purpose and your social media, here are five things you can start incorporating into your marketing efforts

Maximizing Social Media Ads on Meta to Generate More Leads

National Association For Catering ane Events

If you’ve been skipping social advertising in your business, keep reading because you can still find success with ads. It may not be as quick or easy now, but social ads are still very effective in raising brand awareness and even driving traffic and inquiries.

10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. What time of day to share updates on social media so they are most likely to see them.

How To Use Video Memes For Stellar Event Social Media – Whiteboard Wednesday

Endless Events

We’re getting down and dirty with event social media today! As you already know, we live in a day and age where people communicate more through social media channels than any other platform. And trust us on this one, having good social media backing for your event is something you will want to do. And Shaina is here to teach you all about using video memes for stellar event social media. How Does This Help My Event Social Media?

Social Media Walls and Buzz Centers for Your Events


Tech Event Planning Social Media social media wall TechnologyAs an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your […].

Tips for Creating Social Media Content--Without Event Photos

Special Events

Three tips for special event professionals to create social media posts when COVID-19 shuts down events

Technology in 2021: How to Properly Audit a Social Media and Content Policy  

Gavel International

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution.

8 Phases of Social Media Engagement for Events


When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details. Event Marketing

Best Social Media Groups For #EventProfs – #EventIcons Episode 103

Endless Events

Social media can be a challenge. However, social media can be a great place to find community via social media groups. In this episode of #EventIcons our iconic panel, David Adler of BizBash, Brittany Bucceroni of BizBash, Lotfi SENHAJI of Event Pros will be weighing in how to find the right social media groups for event profs. They will discuss why you need to be in social media groups.

Leveraging Social Media for Your Next Corporate Event

Bishop McCann

Think about how much time you spend scrolling on social media platforms -- a ll of them. Don’t worry, we won’t judge; we just want to make a point.

How to Promote Your Event on Social Media in 2021


Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. Event Marketing

Why You Need Proactive and Reactive Social Media Engagement Strategies

Special Events

You should be both proactive and reactive in your approach. Both require a specific approach, but their benefits are unique, making them a powerhouse when used together

Event Pros: Marry Your Social Media Metrics for Better Analysis

Special Events

This social media pro gives tips to wedding professionals on turning their social media efforts into business leads

How to Promote Your Online Event on Social Media


There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis. As a matter of fact, according to the SproutSocial 2019 Index , “Despite the potential of social, marketers still struggle to fully embrace its effectiveness.

How to Promote Your Event on Social Media in 12 Steps


Wondering how to promote your event on social media most effectively? Use these 11 steps to build out a complete social media strategy for your event promotion. Boost Resources and Tools Facebook Instagram LinkedIn Livestreaming Snapchat Social Ads Twitter Youtube

Social Media Changes the Lifecycle of Trends

Smart Meetings

According to recent Smart Meetings webinar host Kate Patay, however, social media has changed all of that. The immediacy of social media platforms such as Twitter and Instagram means new that looks, colors and patterns make an impact and can become implemented far faster than ever before. Planners also need to recognize the effect social media has on their clients. The post Social Media Changes the Lifecycle of Trends appeared first on Smart Meetings.

How to Engage your Audience on Social Media and Other Event Tips

Endless Events

But while you use those services a lot, do you really know how to engage your audience on social media? There are also metrics related to email, social media, and others that can guide you to creating a praiseworthy event. What does it really take to engage social media audiences? Engagement is a huge term thrown around by many in the events circuit, but what does it really take to engage social media audiences?

The Best Social Media Features for Your Virtual Event


Beyond posting to your timeline or grid, social platforms offer several features that can create major impacts on attendee capture and interaction. An effective social strategy that drives engagement will take advantage of as many features as possible AND use them effectively.

4 Tips to Promote Your Next Event with Social Media by @dancarthy2


To maximize ticket sales, you have to involve social media in one form or another. As an event planner, it’s highly recommended that you acquaint yourself with some of the lesser known features of the primary social networks. Continue to use social media after the event. Attendees that sent photos that get the most likes or comments will win a prize, so in a way, it’s similar to a social media contest; it’s just done after the event.

How To Manage Your Social Media Postings: A Comparison of 3 Popular Platforms


Event season is here and we all know how important social media buzz is. Social media management platforms make handling this aspect of marketing a breeze, but there are so many options out there. Social MediaWho knows where to start? One thing we can all agree on is that these tools are most helpful when they […].

How to Promote Your Biz Organically Amidst Changes to Social Media Advertising

Special Events

The golden age of driving traffic to your website and retargeting are over

4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Do you have an decent social following but still aren’t seeing results? Consistently growing your audience on social media can be challenging.

How destinations big and small can gain traction on social media


So how do you make your hashtag and social handles household names to the travel community? Add your official hashtag to all your social bios. Use your hashtag in every last one of your social posts. Plug your social properties in print material, ads and signage.

How to Boost Social Media Engagement at Your Next Event


Social media is a powerful tool for promotion , but it’s also essential for keeping your audience engaged during the event. Attendees spend a lot of time on their social networks, so instead of losing attendee attention, successful planners use social to their advantage. Read on for tips on using social media to boost engagement at events.

Augmented Reality Meets Social Media At The ROM


In an effort to go above and beyond the average social media campaign, the museum has incorporated the use of augmented reality into its newest initiative. Augmented Reality Makes the ROM More Social. Inspiration Destination Marketing Social Media Marketing