The Cookie Rollercoaster Continues
Advanced Travel and Tourism
JULY 26, 2024
Have you ever been on a rollercoaster that stops and you think the ride is over, but then you start going in reverse? That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
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