Qurator: Hawaii’s New, All-encompassing Tourism Certification Program
Smart Meetings
OCTOBER 21, 2024
Hawai’i is at a crossroads. It needs tourism, including groups, but its residents—especially but not only Native Hawaiians—have been increasingly upset about overtourism and degradation of the state’s fragile environment and treasured cultural sites. The aftermath of the tragic West Maui wildfire only sharpened divides. What to do? Hawai’i Tourism Authority (HTA) has a new answer for bridging these divides and building trust: Qurator , a certification program for the widest possible swath of vi
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