Event Marketing Guide: Strategy, Examples, Ideas & ROI

InEvent

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.

6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks.

11 Actionable Virtual Event Marketing Ideas

Endless Events

In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It.

New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

The Best Event Marketing Plan for Nonprofit Organizations

Eventbrite

Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion

Event Marketing Strategies and Ideas: The 2021 Guide

Eventtia

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Event Marketing

Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.

8 Event Marketing Tips from the Experts at Eventbrite Boost

Eventbrite

To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events.

2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.

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How Effective Is Your Event Marketing?

Endless Events

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? This is another massive event where we just have to sit and marvel at the amazing production that goes into this event every year. Upcoming events.

Sell More With Event Marketing (2020 Update)

Eventtia

It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements. Event Marketing

How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.

How to Build Your Buyers’ Trust with Event Marketing

Eventtia

Event Marketing Event ManagementCustomers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

Eventbrite

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.

The Ultimate Event Marketing Plan: A Six-Step System

Endless Events

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan!

How to Use Event Marketing and Promote Your Products

Eventtia

Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event MarketingHow do you usually promote and sell your products? Do you invest in social media ads? Do you pour money into creating sophisticated advertising? Good—all of this counts.

Good Travel Management expands into the Exhibitions and Trade Events market

Travel Daily News

The new programme will be launching shortly on the GTM website under the banner of GT events

How Eventbrite Boost Can Help You Create a Personalized Event Marketing Plan

Eventbrite

If you teach weekly virtual oil painting classes, you have different marketing needs than someone hosting, say, a New Year’s Eve cruise. Event frequency, seasonality, ticket cost, and modality all factor into how you market that experience — or, they should.

Are You Losing Money on Event Marketing without Knowing it

Eventtia

Ever feel like events are causing a big black hole in your marketing budget? Event Management Software Event PlanningUnable to trace all of your expenditures without seeing any ROI? No way of seeing where every dollar you spend is going?

How to Make Good Use of Event Marketing and Boost Your Brand

Eventtia

La entrada How to Make Good Use of Event Marketing and Boost Your Brand aparece primero en Eventtia | Event management software. Event MarketingLike it or not, the attention economy is our new reality. The Facebook notifications, the newsfeed updates, and the tweets have been successfully hijacked our brains. The increased waves of information and visual stimuli are challenging our already fragmented attention span.

How to Repurpose the Content of Your Virtual Events

Eventtia

Event Marketing

How to Plan a Brand Event that Drives Measurable Business Results

Eventtia

Event Marketing

How to Rock ?? Your Product Launch Like a Pro

Eventtia

Event Marketing

When Failing Can Be Good for Your Product Launch

Eventtia

Event Marketing

How to Run Events for Different Stages of the Buyer’s Journey

Eventtia

Event Marketing

Bizzabo Partners with Brightcove to Provide Seamless Video Integrations for Event Marketers

Bizzaboo

This strategic partnership between Bizzabo and Brightcove gives mutual customers an efficient way to deliver high-quality video for virtual, in-person, and hybrid events. Virtual events are here to stay.

How to Integrate Influencer Marketing into Your Event Strategy

Eventtia

Event Marketing

How to Promote Your Event in 2019

Eventtia

Event Marketing

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Maritz Global Events

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. At any given moment, you can be working with a dozen partners and vendors to help pull off your event, and that’s just your marketing efforts. So what’s the secret to this event marketing strategy? jeff fugate marketing plan

What Agile Event Marketing is and How to Harness its Potential

Eventtia

It doesn’t matter if you managed to plan an event all by yourself—the low attendance rates will ruin your day. And who cares about your planning skills if your brand event had zero engagement on social media? La entrada What Agile Event Marketing is and How to Harness its Potential aparece primero en Eventtia | Event management software. Event MarketingLet’s not sugarcoat it: Every single setback you have will make you feel like a failure.

Gianluca Buongiorno, AIM Group: “The events market is experiencing a sharp restart. Major events back to in-person formats”

Travel Daily News

The last part of the year is marked by a packed congress calendar at AIM Group with 35 major events involving +15.000 participants. This intense activity involves all event types.

Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go. Better yet, they tee up tremendous opportunities to extend the event value runway.

5 Steps for Planning Your First B2B Event

Eventtia

Event Marketing Event Planning

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Top 7 Ways to Grow Your Email List Before the Next Event

Eventtia

Event Marketing

8 Unique Event Branding Ideas – Because We Want It to Be Epic [Guest Post]

Eventtia

Event Marketing

How to Get Your Attendees To Believe in Your Brand

Eventtia

Event Marketing

How to Promote Your Event on Social Media in 2021

Eventtia

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. Event Marketing

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI

ITA Group

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . First, think about your event objectives.

8 Phases of Social Media Engagement for Events

Eventtia

When you’re planning a virtual event, there’s a lot to keep track of. Event MarketingFrom booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.

Report: Which Event Marketing Tools Drive Attendance?

BizBash

How Event Planners and Sponsors Can Get the Most Out of Their Partnership

Eventtia

Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors. Event Marketing

Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”.

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