Creative Event Marketing Ideas

MeetingPlay

An event is only as great as its audience — specifically, the turnout. Event Marketing

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

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6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

Event Marketing Guide: Strategy, Examples, Ideas & ROI

InEvent

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Attendees also prefer shorter events, with two to three days being ideal. Point 4: No one will attend a hybrid event.

11 Actionable Virtual Event Marketing Ideas

Endless Events

In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It.

Event marketing automation: How can it help your event planning process

Eventtia

The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Event Marketing: This is How it Will Work for Your Brand

Eventtia

Event Marketing

Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event.

New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing Strategies and Ideas: The 2021 Guide

Eventtia

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Event Marketing

2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.

Sell More With Event Marketing (2020 Update)

Eventtia

It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements. Event Marketing

The Best Event Marketing Plan for Nonprofit Organizations

Eventbrite

Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion

How Effective Is Your Event Marketing?

Endless Events

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? This is another massive event where we just have to sit and marvel at the amazing production that goes into this event every year. Upcoming events.

How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.

How to Build Your Buyers’ Trust with Event Marketing

Eventtia

Event Marketing Event ManagementCustomers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.

Hybrid Event Marketing Strategies and Ideas: The 2022 Guidee

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Without further ado, let us begin from the basics: what is a hybrid event? What is a Hybrid Event? Key Challenges to Planning and Marketing a Hybrid Event. to promote your event.

6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks.

8 Event Marketing Tips from the Experts at Eventbrite Boost

Eventbrite

To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

The Ultimate Event Marketing Plan: A Six-Step System

Endless Events

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan!

How to Use Event Marketing and Promote Your Products

Eventtia

Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event MarketingHow do you usually promote and sell your products? Do you invest in social media ads? Do you pour money into creating sophisticated advertising? Good—all of this counts.

The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

Eventbrite

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.

Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value?

Hybrid formats drive transformation of the event market

Travel Daily News

After the huge slump in the first year of the pandemic, the total number of business travellers from Europe to Germany decreased by another 12% in 2021, according to analyses by IPK International

19 Event Marketing Resolutions to Ring in the New Year

Eventbrite

You’re swamped with organizing – and attending – holiday events. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)

Are You Losing Money on Event Marketing without Knowing it

Eventtia

Ever feel like events are causing a big black hole in your marketing budget? Event Management Software Event PlanningUnable to trace all of your expenditures without seeing any ROI? No way of seeing where every dollar you spend is going?

How to Make Good Use of Event Marketing and Boost Your Brand

Eventtia

La entrada How to Make Good Use of Event Marketing and Boost Your Brand aparece primero en Eventtia | Event management software. Event MarketingLike it or not, the attention economy is our new reality. The Facebook notifications, the newsfeed updates, and the tweets have been successfully hijacked our brains. The increased waves of information and visual stimuli are challenging our already fragmented attention span.

What’s Your Event Marketing Resolution?

Convene by PCMA

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I based events. “I

Good Travel Management expands into the Exhibitions and Trade Events market

Travel Daily News

The new programme will be launching shortly on the GTM website under the banner of GT events

Tips to Build an Effective Content Strategy for Your Event Marketing

InEvent

Learn the top tips to build a successful content strategy for your next event. When planning an event, most event managers focus on the speakers, the topics, or the venue- if the event isn’t online.

8 Tips to Spice up Your Valentine’s Day Event Marketing

Eventbrite

As the saying goes: When romance blooms, events boom. But, in our event creators’ experience, it’s proven true. Event Planning Event Ideas Event Tips HolidaysAll right, maybe that’s not a saying (yet).

How to Plan a Brand Event that Drives Measurable Business Results

Eventtia

Event Marketing

How to Repurpose the Content of Your Virtual Events

Eventtia

Event Marketing

How 15 Minutes a Week Can Revolutionize Your Event Marketing Strategy

Maritz Global Events

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. At any given moment, you can be working with a dozen partners and vendors to help pull off your event, and that’s just your marketing efforts. So what’s the secret to this event marketing strategy? jeff fugate marketing plan

How to Rock ?? Your Product Launch Like a Pro

Eventtia

Event Marketing

When Failing Can Be Good for Your Product Launch

Eventtia

Event Marketing

How to Run Events for Different Stages of the Buyer’s Journey

Eventtia

Event Marketing

What Agile Event Marketing is and How to Harness its Potential

Eventtia

It doesn’t matter if you managed to plan an event all by yourself—the low attendance rates will ruin your day. And who cares about your planning skills if your brand event had zero engagement on social media? La entrada What Agile Event Marketing is and How to Harness its Potential aparece primero en Eventtia | Event management software. Event MarketingLet’s not sugarcoat it: Every single setback you have will make you feel like a failure.

How to Integrate Influencer Marketing into Your Event Strategy

Eventtia

Event Marketing

Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go. Better yet, they tee up tremendous opportunities to extend the event value runway.