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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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MICE professionals

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2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

The tag line, “Find What Moves You” will be a prominent part of the campaign moving forward. Some key educational takeaways for the Advance Travel and Tourism team were around influencer marketing, podcasts, sports event marketing, and agritourism: Vetting for influencer marketing is a critical and often overlooked component.

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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

The publicity frenzy was strategically masterminded by Universal Chief Marketing Officer Michael Moses, whose mission was to be just short of obnoxious, as he told theater owners at the films screening. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.

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51 Event Survey Questions You Need To Ask For the Best Insights

Bizzaboo

If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment. Bonus Tip: According to our Event Marketing Report , 54% of event marketers have trouble showing event ROI to key decision-makers.

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A Less Wasteful Approach to Experiential Events

Convene by PCMA

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify.

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Cvent Connect in San Antonio Celebrated the Power of AI

Smart Meetings

In addition to the big reveals on-stage as part of the Event Marketing & Management Product Roadmap, being the scenes “tech tours” explained how the tools were used to set up Cvent Connect and offer insight into the event design and production strategies.