What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? Multi-event strategy.

Creative Event Marketing Ideas

MeetingPlay

An event is only as great as its audience — specifically, the turnout. Event Marketing

Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. RSVPs to the Next Event. Post-Event Surveys. Build Your Event KPI Toolkit .

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Endless Events

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question.

17 Outstanding Event Marketing Examples

Bizzaboo

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is to create a compelling event marketing plan.

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

Marketing Guru Seth Godin’s 5 Top Event Marketing Secrets

Eventbrite

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. Marketing isn’t hype or hustle, he said; […].

Picking the Right Social Media Platform for Your Event Marketing

Eventbrite

Cultivating a social media presence is an essential part of your event marketing strategy. Event Marketing Eventbrite BoostAccording to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

Event Marketing Guide: Strategy, Examples, Ideas & ROI

InEvent

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.

5 Effective Ways to Track Event Marketing Performance

InEvent

With over 33 thousand conferences, business meetings, and tradeshows held annually, the United States is the world’s most competitive ground for offline events.

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Attendees also prefer shorter events, with two to three days being ideal. Point 4: No one will attend a hybrid event.

How Effective Is Your Event Marketing?

Endless Events

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? This is another massive event where we just have to sit and marvel at the amazing production that goes into this event every year. Upcoming events.

2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.

Trends 109

6 Key Considerations for Surfacing Impactful Event Marketing Data

Bizzaboo

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks.

How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.

Event Marketing: This is How it Will Work for Your Brand

Eventtia

Event Marketing

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. What is event ROI? Event revenue. Event booth/stall. Event Goals.

Event marketing automation: How can it help your event planning process

Eventtia

The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?

Event Marketing: 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance

Bizzaboo

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019.

Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event.

New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Sell More With Event Marketing (2020 Update)

Eventtia

It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements. Event Marketing

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

Event Marketing Strategies and Ideas: The 2021 Guide

Eventtia

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Event Marketing

The Best Event Marketing Plan for Nonprofit Organizations

Eventbrite

Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion

Webinar: 4 New Ways to Boost your Event Marketing in 2023

Convene by PCMA

Traditional event marketing is struggling. How do you evolve your event marketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone.

How to Build Your Buyers’ Trust with Event Marketing

Eventtia

Event Marketing Event ManagementCustomers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.

8 Event Marketing Tips from the Experts at Eventbrite Boost

Eventbrite

To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events.

The Ultimate Event Marketing Plan: A Six-Step System

Endless Events

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan!

Hybrid Event Marketing Strategies and Ideas: The 2022 Guidee

Eventtia

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Without further ado, let us begin from the basics: what is a hybrid event? What is a Hybrid Event? Key Challenges to Planning and Marketing a Hybrid Event. to promote your event.

Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.

Your Guide to Event Marketing on Social Media for Your Next In-Person Event

InEvent

With most countries lifting pandemic restrictions, people are looking forward to in-person events again. Social media presents a great opportunity for event marketers to reach out to their target audiences quickly and market their event at a low cost. Marketing

7 Best Event Marketing Tools You’ll Wish You’d Tried Yesterday

Eventbrite

Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? Event Marketing Email Marketing Event Technology

The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples

Eventbrite

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.

Navigating Site Selection After the Dobbs Decision, from a Corporate Event Marketer’s Viewpoint

Convene by PCMA

Gigi Gleason, director of event operations at streamlinevents, takes part in a Town Hall discussion at CEMA Summit 2022. The session addressed, among other topics, how the abortion issue can affect event site selection. Wading In: Events Challenged With Another Complex Issue.

How to Use Event Marketing and Promote Your Products

Eventtia

Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event MarketingHow do you usually promote and sell your products? Do you invest in social media ads? Do you pour money into creating sophisticated advertising? Good—all of this counts.

Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Marketers haven’t yet mastered virtual. for hybrid events.”.

Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value?

Hybrid formats drive transformation of the event market

Travel Daily News

After the huge slump in the first year of the pandemic, the total number of business travellers from Europe to Germany decreased by another 12% in 2021, according to analyses by IPK International

19 Event Marketing Resolutions to Ring in the New Year

Eventbrite

You’re swamped with organizing – and attending – holiday events. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)

Are You Losing Money on Event Marketing without Knowing it

Eventtia

Ever feel like events are causing a big black hole in your marketing budget? Event Management Software Event PlanningUnable to trace all of your expenditures without seeing any ROI? No way of seeing where every dollar you spend is going?