Event Marketing Related Topics 
Endless Events
SEPTEMBER 9, 2022
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?
Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? Multi-event strategy.
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Endless Events
SEPTEMBER 20, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. RSVPs to the Next Event. Post-Event Surveys. Build Your Event KPI Toolkit .
Endless Events
DECEMBER 1, 2022
She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question.
Endless Events
JULY 6, 2020
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It.
Smart Meetings
APRIL 25, 2022
Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?
Endless Events
DECEMBER 17, 2019
It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.
Endless Events
JULY 12, 2018
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Measuring event ROI in two ways.
Endless Events
FEBRUARY 9, 2018
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.
Eventtia
JANUARY 2, 2023
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.
Stova
MAY 16, 2022
An event is only as great as its audience — specifically, the turnout. Event Marketing
Social Tables
FEBRUARY 17, 2022
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.
Smart Meetings
OCTOBER 7, 2021
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.
Endless Events
OCTOBER 2, 2019
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan!
Eventbrite
AUGUST 25, 2022
Cultivating a social media presence is an essential part of your event marketing strategy. Event Marketing Eventbrite BoostAccording to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.
Eventbrite
OCTOBER 6, 2022
Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. Marketing isn’t hype or hustle, he said; […].
Bizzaboo
AUGUST 24, 2022
Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. The short answer is to create a compelling event marketing plan.
Smart Meetings
FEBRUARY 15, 2022
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value?
Eventbrite
AUGUST 13, 2021
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event Promotion
MeetingsNet
FEBRUARY 6, 2023
A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.
Convene by PCMA
JANUARY 19, 2023
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people.
Eventbrite
JUNE 30, 2021
To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events.
Convene by PCMA
JANUARY 24, 2022
Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Attendees also prefer shorter events, with two to three days being ideal. Point 4: No one will attend a hybrid event.
InEvent
JULY 9, 2021
The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.
Bizzaboo
JANUARY 23, 2023
On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates. After all, event marketers agree that email marketing is the most effective channel for promoting events. Event Marketing
Bizzaboo
JULY 30, 2021
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks.
Bizzaboo
MARCH 20, 2023
Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Event Marketing
InEvent
DECEMBER 16, 2022
An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout.
Eventbrite
MAY 21, 2019
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business.
Bizzaboo
AUGUST 7, 2022
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. What is event ROI? Event revenue. Event booth/stall. Event Goals.
Bizzaboo
SEPTEMBER 19, 2022
Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019.
Convene by PCMA
AUGUST 13, 2021
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.
Eventtia
FEBRUARY 4, 2020
It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements. Event Marketing
Eventtia
JUNE 28, 2022
The average event planner has a lot on their plate. But you can’t afford to take any shortcuts if you expect your event to be successful. Keep reading to learn how marketing automation makes event planning less of a slog. What is marketing automation?
Eventtia
JANUARY 9, 2020
Event Marketing Event ManagementCustomers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price.
InEvent
MARCH 20, 2023
Do you know why events are such a potent marketing tool? 41% of marketers consider event marketing one of the most crucial channels. 71% of event marketers continue to invest in virtual events.
Eventtia
APRIL 1, 2022
You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event.
Eventtia
JULY 9, 2021
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Event Marketing
Eventbrite
SEPTEMBER 23, 2022
Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? Event Marketing Email Marketing Event Technology
Stova
MARCH 17, 2023
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. What is Event Marketing? Why is Event Marketing Important?
Eventtia
FEBRUARY 28, 2018
Let’s talk about your marketing efforts. Are you redirecting all of your actions to inbound marketing? La entrada How to Use Event Marketing and Promote Your Products aparece primero en Eventtia | Event management software. Event MarketingHow do you usually promote and sell your products? Do you invest in social media ads? Do you pour money into creating sophisticated advertising? Good—all of this counts.
Eventbrite
DECEMBER 6, 2021
You’re swamped with organizing – and attending – holiday events. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)
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