Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? 3 EVENT MARKETING STRATEGY TYPES.

Marketing Conferences: The #1 Marketing Events Guide in 2023


Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. November 2022 Marketing Conferences.

What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?

Why DMOs must be about Management, not just Marketing

Solimar International

Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. At Solimar, we have seen time and time again why the M in DMO must also be about destination management, and not just destination marketing.

All You Need to Know to Retain, Engage, and Energize Your Workforce

The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.

Creative Event Marketing Ideas


Event MarketingAn event is only as great as its audience — specifically, the turnout.

What is the Value of Digital Destination Marketing?

Solimar International

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

The Importance of Personalization and Targeting in Your Marketing

Dana Communications

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. Marketing Segmentation

How To Make Marketing Automation Work For Your Virtual Event


Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Event Marketing EN

Stop Performance Marketing One-of-a-Kind Destinations to Death [And What to Do Instead]

The Abbi Agency

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. Destination Marketing

All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. Robust influencer marketing activities. Event Marketing News & Trends

Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1.

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels.

11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

Your Complete Guide to Webinar Email Marketing


These … Post Your Complete Guide to Webinar Email Marketing showed as first in InEvent Blog. MarketingWebinars are one of the most cost-effective tools businesses use to drive engagement with their brands.

Powerful Referral Marketing Strategies for Events


While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy. Event Marketing EN

Marketing: From brand multiplicity to brand authenticity

EHL Insights

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.

17 Outstanding Event Marketing Examples


Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. But how do you take the idea of bringing people together and turn it into an essential marketing channel? What is event marketing? Event Marketin

Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Endless Events

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question.

Arabian Travel Market 2023 launches sustainable stand award

Travel Daily Media

The post Arabian Travel Market 2023 launches sustainable stand award appeared first on TD (Travel Daily Media) Travel Daily. The post Arabian Travel Market 2023 launches sustainable stand award appeared first on Travel Daily.

Marketing Virtual Events With Kristin Horstman

Endless Events

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

Building a Successful Social Media Marketing Campaign

Solimar International

Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Building a Social Media Marketing Campaign.

What is hospitality and tourism marketing?

Amara Marketing

The behavior of travelers is also changed, and destination marketers should understand and follow these changes in consumption habits in order to adapt their marketing strategies to the latest trends. Content marketing Tourism

The Value of Video in Marketing

Dana Communications

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised.

The 5 Most Googled Questions About the Housing Market


We asked Redfin Chief Economist Daryl Fairweather to answer the 5 most Googled questions about the housing market. Question #1: Is the housing market going to crash? “I I don’t think the housing market is going to crash. Question #2: When will the housing market crash? . “I

The Top Five Event Planner Marketing Strategies for Massive Success


As an event planner, you know marketing is essential to your success. Without a strong marketing strategy, you will struggle to attract new clients and grow your business. But what are the best marketing strategies for event planners?

Experiential Activations – Nostalgia Marketing and Events


Bring your event back to simpler times, and take a walk down memory lane with the hottest trend in events – nostalgia marketing experiential activations. What is Nostalgia Marketing? The post Experiential Activations – Nostalgia Marketing and Events appeared first on PRA.

20 Outstanding Examples of Experiential Marketing


It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Examples of Experiential Marketing. Event Marketing

Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing.

Tourism Marketing During a Dramatic Shift in Data, Privacy and Tracking

The Abbi Agency

While the entire travel industry has been consumed with a worldwide pandemic that has affected every corner of tourism, dramatic shifts in how digital marketing is performed — changes that will last far longer than the pandemic currently consuming our attention — have taken hold.

How To Build A Complete Marketing Strategy In 2022


A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. How to build an exceptional marketing strategy in 2022.

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Data-driven Tips for Using Email Marketing to Promote Events


And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook.

Rethinking Marketing Personas for Events

Convene by PCMA

Marketing personas have their place — they can be used to help communicate messages about the value of an event to different target audiences, he said.

Reshaping Travel Together: World Travel Market London 2022

Travel Daily Media

The post Reshaping Travel Together: World Travel Market London 2022 appeared first on TD (Travel Daily Media) Travel Daily. Reshaping Travel Together: World Travel Market London 2022 will take place on 7 – 9 November at ExCeL London.

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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!

Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

ASM Global promotes Alex Merchán to Chief Marketing Officer

Travel Daily News

Alex Merchán will spearhead the company’s branding and positioning across key areas including global partnerships, digital and CRM strategy, business development, and advisory and investing efforts across the U.S. and internationally

Event tourism market to progress at a CAGR of 4% between 2022-2032

Travel Daily Media

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights.

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Best Practice Destination Marketing Principles for DMOs

Tourism eSchool

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing.

Marketing: From brand multiplicity to brand authenticity

EHL Insights

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.