Marketing Related Topics 
Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! WHAT IS EVENT MARKETING? 3 EVENT MARKETING STRATEGY TYPES.
Endless Events
SEPTEMBER 9, 2022
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing?
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Dana Communications
JANUARY 2, 2023
To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript.
Dana Communications
FEBRUARY 20, 2023
When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation.
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The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.
Endless Events
JUNE 15, 2022
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.
Endless Events
JULY 6, 2020
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!
Endless Events
JUNE 1, 2021
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.
Smart Meetings
MAY 17, 2021
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.
Endless Events
SEPTEMBER 20, 2022
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .
Endless Events
DECEMBER 1, 2022
She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question.
Endless Events
FEBRUARY 9, 2018
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!
Dana Communications
NOVEMBER 21, 2022
Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. Marketing Segmentation
Dana Communications
MARCH 28, 2022
Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised.
Endless Events
JULY 12, 2018
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring quantitative marketing efforts.
Endless Events
DECEMBER 17, 2019
It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.
Eventbrite
OCTOBER 6, 2022
Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets.
Endless Events
APRIL 20, 2018
This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ?
Advanced Travel and Tourism
JULY 7, 2021
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing.
Smart Meetings
SEPTEMBER 7, 2022
Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market.
Smart Meetings
SEPTEMBER 7, 2022
Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market.
Endless Events
FEBRUARY 3, 2020
?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Need some additional help making sure you budget for event marketing? How effective is your event marketing? But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. 2020 Event Marketing Trends: What Will The New Year Bring?
Tourism Tiger
MARCH 2, 2023
Business Tips advertising growth marketing
Endless Events
OCTOBER 2, 2019
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Video Transcription – The Ultimate Event Marketing Plan: A Six-Step System. Event Marketing Plan: Goals!
Endless Events
MAY 8, 2018
Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. In today’s episode of #EventIcons our iconic panel Nick Borelli of Borelli Strategies, Melissa Brandle of August United, and Rachel Stephan of snöball event influencer marketing join us for an in-depth discussion on influencer marketing at events.
Solimar International
MAY 23, 2022
Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.
Advanced Travel and Tourism
OCTOBER 1, 2022
Here are some thoughts on leveraging your short-term rentals in tourism marketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. With websites like Airbnb, STRs have boomed in popularity.
Bizzaboo
NOVEMBER 30, 2022
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. November 2022 Marketing Conferences.
Eventtia
JANUARY 2, 2023
It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?
Solimar International
OCTOBER 11, 2022
Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. At Solimar, we have seen time and time again why the M in DMO must also be about destination management, and not just destination marketing.
Smart Meetings
JANUARY 28, 2019
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads. For example, marketing an arts festival in a region where arts festivals are common makes it difficult to stand out.
Stova
MAY 16, 2022
Event MarketingAn event is only as great as its audience — specifically, the turnout.
Advanced Travel and Tourism
FEBRUARY 3, 2022
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Video is everywhere — and it’s not going anywhere.
Social Tables
FEBRUARY 17, 2022
Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1.
Tourism eSchool
JANUARY 14, 2023
From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.
Endless Events
FEBRUARY 21, 2018
And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel. When push comes to shove, it’s no secret that event marketing stands out as the way to form permanent and lasting connections with consumers.
Advanced Travel and Tourism
FEBRUARY 28, 2022
Too many organizations view sales and marketing as two distinct and wholly independent departments. The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1.
EHL Insights
OCTOBER 25, 2021
Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.
Smart Meetings
OCTOBER 7, 2021
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.
Dana Communications
APRIL 25, 2022
Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Marketing Tourism
Endless Events
JUNE 8, 2018
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. A little bit of marketing should also go a long way, as you personalize your special guest’s experience. Getting Experiential Marketing Right. Experiential marketing is all about telling a story.
Tourism Tiger
FEBRUARY 16, 2023
Digital content writing digital marketing Facebook Instagram marketing social media
Endless Events
AUGUST 28, 2019
Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign. Video Transcription – How to Create a Marketing Influencer Campaign.
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