Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Marketing Marketing Audience Social Media 296

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 209

Marketing Marketing Prospect Audience 209

Endless Events

JUNE 1, 2021

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. ” Marketing Virtual Events: Make It Interesting! “The Zoom fatigue is real.

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Virtual Events Marketing Marketing Events 317

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

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Event Marketing Planner Marketing Marketing 294

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 238

Marketing Marketing Travel Travel 238

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

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Virtual Events Event Marketing Marketing Marketing 307

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

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Event Marketing Marketing Marketing Social Media 194

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

Marketing 216

Marketing Marketing Social Media Communications 216

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

Production 291

Production Marketing Marketing Sponsors 291

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. This is where the importance of personalization and targeting comes into play.

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Casey Gale is managing editor of Convene.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. Getting the most out of your STRs might require creativity and shifts in your marketing strategy.

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 230

Trends Marketing Marketing Social Media 230

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Below, we’ll cover the top approaches to focus on now that things have re-opened.

Marketing 261

Marketing Marketing Tourism Tourism 261

Endless Events

DECEMBER 17, 2019

It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do. Check out the epic resources and learn more about 2020 event marketing trends !

Event Marketing 333

Event Marketing Trends Marketing Marketing 333

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 243

Benefits Marketing Marketing Social Media 243

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 93

Event Marketing Marketing Marketing Trade Show 93

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Smart Meetings

SEPTEMBER 7, 2022

Maintains Title as Most Powerful Travel and Tourism Market. as the number one largest and most powerful travel and tourism market, despite serious economic losses due to Covid and related travel restrictions. to become the world’s biggest travel and tourism market. economy fell by $700 billion in 2019 to just under $1.3

Tourism 246

Tourism Tourism Marketing Marketing 246

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 203

Benefits Marketing Marketing Travel Agent 203

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 245

Marketing Marketing Social Media Communications 245

Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.

Marketing 246

Marketing Marketing Travel Travel 246

Eventbrite

OCTOBER 6, 2022

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. Marketing isn’t hype or hustle, he said; […]. He started by defining things.

Marketing 98

Marketing Marketing Event Marketing Booking 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. Yes, building a database that facilitates direct marketing is strongly recommended for most event marketers, but it should be only one tactic of an omni-channel campaign.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Travel Daily Media

DECEMBER 25, 2023

The post Knowland expands further in the Middle East, opens Riyadh Market appeared first on TD (Travel Daily Media) Brand TD. Training hotel teams is vital in an expanding market – Knowland is committed to ensuring hotel teams can take advantage of the data insight by continuous education and consultation with our partners.

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Marketing Marketing Hospitality Contracts 96