MeetingPlay

MAY 16, 2022

Event MarketingAn event is only as great as its audience — specifically, the turnout.

Event Marketing 68

Event Marketing Marketing Marketing Audience 68

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

Marketing 91

Marketing Marketing Attendee Trade Show 91

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

Marketing 67

Marketing Marketing Social Media Audience 67

Smart Meetings

APRIL 25, 2022

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

Marketing 87

Marketing Marketing Event Marketing Meeting 87

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. Destination Marketing

Marketing 207

Marketing Marketing Tourism Tourism 207

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1.

Event Marketing 133

Event Marketing Marketing Marketing Social Media 133

EHL Insights

OCTOBER 25, 2021

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.

Marketing 104

Marketing Marketing Management Hospitality 104

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

Production 95

Production Marketing Marketing Meeting 95

EHL Insights

OCTOBER 25, 2021

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.

Marketing 82

Marketing Marketing Management Hospitality 82

Solimar International

JULY 14, 2021

Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Building a Social Media Marketing Campaign.

Social Media 78

Social Media Media Marketing Marketing 78

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook.

Promotion 68

Promotion Marketing Marketing B2B 68

Eventbrite

JULY 13, 2022

Now that live music events are back on the agenda across the country, it’s time to consider how you can adapt your event marketing to bounce back stronger. Email Event Marketing July Music Email Marketing Event Email Marketing Music Marketing

Marketing 74

Marketing Marketing Event Marketing Events 74

The Abbi Agency

DECEMBER 2, 2021

While the entire travel industry has been consumed with a worldwide pandemic that has affected every corner of tourism, dramatic shifts in how digital marketing is performed — changes that will last far longer than the pandemic currently consuming our attention — have taken hold.

Advertising 130

Advertising Marketing Marketing Tourism 130

Endless Events

JUNE 1, 2021

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

Virtual Events 94

Virtual Events Marketing Marketing Online 94

Tourism eSchool

MAY 18, 2022

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing.

Tourism 81

Tourism Tourism Marketing Marketing 81

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!

Virtual Events 78

Virtual Events Event Marketing Marketing Marketing 78

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing.

Marketing 176

Marketing Marketing Advertising Platform 176

Convene by PCMA

FEBRUARY 14, 2022

Marketing personas have their place — they can be used to help communicate messages about the value of an event to different target audiences, he said.

Marketing 83

Marketing Marketing Global Events Production 83

InEvent

JULY 29, 2022

If you are in business and looking to increase engagement, sales, or grow … Post 7 Creative Video Marketing Tips For Your Business showed as first in InEvent Blog. Marketing

Website 52

Website Marketing Marketing Production 52

InEvent

JULY 29, 2022

If you are in business and looking to increase engagement, sales, or grow … Post 7 Creative Video Marketing Tips For Your Business showed as first in InEvent Blog. Marketing

Website 52

Website Marketing Marketing Production 52

DCI

MARCH 1, 2022

Now, marketing has become digital-first. While this theoretically levels the playing field for place marketers, the sheer number of mediums and endless opportunities for content creations across web, social and more can result in overwhelm.

Marketing 77

Marketing Marketing Remote Advertising 77

Advanced Travel and Tourism

AUGUST 16, 2022

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts?

Social Media 52

Social Media Media Travel Travel 52

Social Tables

JUNE 17, 2021

the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. Event planner marketing made simple.

Marketing 102

Marketing Marketing Planner Website 102

Travel Daily News

JULY 26, 2022

Before joining the Cabarrus County CVB’s Marketing team, Jonah Forte worked as a freelance social media coordinator and served as Social Media Strategist for Pink Energy in Mooresville, NC

Social Media 74

Social Media Management Media Marketing 74

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie.

Marketing 92

Marketing Marketing Advertising Website 92

Eventbrite

JUNE 14, 2022

Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].

Marketing 80

Marketing Marketing Online Events 80

Executive Group Travel

MARCH 1, 2022

The hotel and airline industries have been a rollercoaster the last 6 months, leading to a volatile travel industry.

Marketing 52

Marketing Marketing Airlines Location 52

InEvent

JULY 9, 2021

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.

Event Marketing 52

Event Marketing Marketing Marketing Promotion 52

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered?

Event Marketing 83

Event Marketing Attendee Marketing Marketing 83

EHL Insights

FEBRUARY 8, 2022

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. Hospitality Industry Sales & Marketing Digital & Technology

Advertising 94

Advertising Marketing Marketing Online 94

Special Events

JULY 13, 2021

Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life

Marketing 101

Marketing Marketing Events 101

Gavel International

AUGUST 16, 2022

Reading Time: 6 minutes A changing labor market requires companies to view job candidates and current employees differently. While most marketing efforts are spent on attracting and retaining external customers (those who buy products or services), this is quickly changing.

Organization 52

Organization Remote Benefits Marketing 52

Sojern

AUGUST 23, 2021

Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. Thus, we partnered with Worldwide Business Research to survey 300 travel marketers around the world. From the survey results, we put together a comprehensive report for marketers.

Advertising 80

Advertising Marketing Marketing Travel 80

InEvent

MAY 12, 2022

Webinar marketing cannot be over-emphasized. In fact, this is why it is the in-thing for most marketers and business owners as they can leverage it for marketing purposes. However, as … Post Webinar marketing – 6 tips on how to promote your webinar. Marketing

Promotion 52

Promotion Marketing Marketing 52

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top.

Tourism 78

Tourism Tourism Website Travel 78

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!

Marketing 77

Marketing Marketing Trends Event Marketing 77

Eventtia

JUNE 28, 2022

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog.

Automation 72

Automation Event Marketing Marketing Marketing 72

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

Event Marketing 78

Event Marketing Marketing Marketing Platform 78

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing.

Tourism 83

Tourism Tourism Marketing Marketing 83

Eventbrite

MAY 11, 2022

Event Marketing Eventbrite Boost SummerThe days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day.

Marketing 79

Marketing Marketing Events Event Marketing 79

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Marketing Tourism

Communications 74

Communications Communications Benefits Marketing 74

InEvent

NOVEMBER 23, 2021

Learn all about community marketing, including what it means today, its benefits and disadvantages, and the best strategies and examples for successful community engagement. Long gone are the days where marketers could rely on advertising campaigns to sustain their businesses.

Advertising 52

Advertising Sustainability Marketing Marketing 52

InEvent

NOVEMBER 23, 2021

Learn all about community marketing, including what it means today, its benefits and disadvantages, and the best strategies and examples for successful community engagement. Long gone are the days where marketers could rely on advertising campaigns to sustain their businesses.

Advertising 52

Advertising Sustainability Marketing Marketing 52