Creative Event Marketing Ideas

MeetingPlay

Event MarketingAn event is only as great as its audience — specifically, the turnout.

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. It’s one of the most powerful forms of marketing. What Is Experiential Marketing? . That’s why it’s also known as engagement marketing.

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What is the Value of Digital Destination Marketing?

Solimar International

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet.

6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. Why Is Event Marketing More Important than Ever?

Stop Performance Marketing One-of-a-Kind Destinations to Death [And What to Do Instead]

The Abbi Agency

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. Destination Marketing

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1.

Marketing: From brand multiplicity to brand authenticity

EHL Insights

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.

Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

Marketing: From brand multiplicity to brand authenticity

EHL Insights

Hospitality Industry Sales & MarketingBefore the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios.

Building a Successful Social Media Marketing Campaign

Solimar International

Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Building a Social Media Marketing Campaign.

Data-driven Tips for Using Email Marketing to Promote Events

Eventtia

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook.

How to Improve Your Email Marketing for Music in 5 Steps

Eventbrite

Now that live music events are back on the agenda across the country, it’s time to consider how you can adapt your event marketing to bounce back stronger. Email Event Marketing July Music Email Marketing Event Email Marketing Music Marketing

Tourism Marketing During a Dramatic Shift in Data, Privacy and Tracking

The Abbi Agency

While the entire travel industry has been consumed with a worldwide pandemic that has affected every corner of tourism, dramatic shifts in how digital marketing is performed — changes that will last far longer than the pandemic currently consuming our attention — have taken hold.

Marketing Virtual Events With Kristin Horstman

Endless Events

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

Best Practice Destination Marketing Principles for DMOs

Tourism eSchool

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing.

11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!

Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing.

Rethinking Marketing Personas for Events

Convene by PCMA

Marketing personas have their place — they can be used to help communicate messages about the value of an event to different target audiences, he said.

7 Creative Video Marketing Tips For Your Business

InEvent

If you are in business and looking to increase engagement, sales, or grow … Post 7 Creative Video Marketing Tips For Your Business showed as first in InEvent Blog. Marketing

7 Creative Video Marketing Tips For Your Business

InEvent

If you are in business and looking to increase engagement, sales, or grow … Post 7 Creative Video Marketing Tips For Your Business showed as first in InEvent Blog. Marketing

Digital Tools for the Smart Place Marketer

DCI

Now, marketing has become digital-first. While this theoretically levels the playing field for place marketers, the sheer number of mediums and endless opportunities for content creations across web, social and more can result in overwhelm.

Whitepaper Download: How to Leverage Social Media in Tourism Marketing

Advanced Travel and Tourism

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts?

5 Event Planner Marketing Strategies Used by Top Professionals

Social Tables

the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. Event planner marketing made simple.

Cabarrus County CVB welcomes Jonah Forte as Digital Marketing Manager

Travel Daily News

Before joining the Cabarrus County CVB’s Marketing team, Jonah Forte worked as a freelance social media coordinator and served as Social Media Strategist for Pink Energy in Mooresville, NC

Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie.

9 Insider Tips for Creative Ways to Market Your Events

Eventbrite

Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […].

Travel Industry - Market Conditions

Executive Group Travel

The hotel and airline industries have been a rollercoaster the last 6 months, leading to a volatile travel industry.

Event Marketing Guide: Strategy, Examples, Ideas & ROI

InEvent

The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context.

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered?

What makes an effective digital marketing strategy and how to craft one?

EHL Insights

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. Hospitality Industry Sales & Marketing Digital & Technology

How Simple Market Research Will Make You a Stronger Marketer

Special Events

Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life

10 Ways Organizations Can Stand Out in a Job Seekers Market – Part 1 of 2

Gavel International

Reading Time: 6 minutes A changing labor market requires companies to view job candidates and current employees differently. While most marketing efforts are spent on attracting and retaining external customers (those who buy products or services), this is quickly changing.

300 Travel Marketers Weigh in on Digital Advertising

Sojern

Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. Thus, we partnered with Worldwide Business Research to survey 300 travel marketers around the world. From the survey results, we put together a comprehensive report for marketers.

Webinar marketing – 6 tips on how to promote your webinar.

InEvent

Webinar marketing cannot be over-emphasized. In fact, this is why it is the in-thing for most marketers and business owners as they can leverage it for marketing purposes. However, as … Post Webinar marketing – 6 tips on how to promote your webinar. Marketing

Are you seeing NY, LA, Chicago as top markets in your Google Analytics?

Advanced Travel and Tourism

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top.

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!

Event marketing automation: How can it help your event planning process

Eventtia

Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. Keep reading to learn how marketing automation makes event planning less of a slog.

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing.

15 Marketing Tips to Sell Out Your Summer Events

Eventbrite

Event Marketing Eventbrite Boost SummerThe days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day.

The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Marketing Tourism

A Complete Guide to Community Marketing in 2022

InEvent

Learn all about community marketing, including what it means today, its benefits and disadvantages, and the best strategies and examples for successful community engagement. Long gone are the days where marketers could rely on advertising campaigns to sustain their businesses.

A Complete Guide to Community Marketing in 2021

InEvent

Learn all about community marketing, including what it means today, its benefits and disadvantages, and the best strategies and examples for successful community engagement. Long gone are the days where marketers could rely on advertising campaigns to sustain their businesses.