Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Instagram With 61.2%

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Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

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Travel Daily Media

NOVEMBER 3, 2024

The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.

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ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

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Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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Advanced Travel and Tourism

NOVEMBER 20, 2024

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.

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Advanced Travel and Tourism

OCTOBER 29, 2024

If you are interested in helping with recovery efforts, please visit United Way East TN Highlands.   While you may be familiar with your state’s marketing efforts, I include this update about Tennessee in the hope that sharing more about another state’s tourism conference can provide fresh, innovative ideas for anyone to implement marketing strategies (..)

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Smart Meetings

FEBRUARY 28, 2025

The new brand aims to meet the needs of travelers seeking shorter stays for business or leisure, particularly in secondary and tertiary markets where Hyatt has had a limited footprint. Hyatt Select will initially focus on the Americas before expanding globally and will aim to strengthen the companys presence in the upper-midscale segment.

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Smart Meetings

JANUARY 10, 2025

She brings over 17 years of hospitality experience, having held several leadership roles throughout her career, including as director of sales for EVEN Hotels, and sales manager and director of sales and marketing for Crown Plaza Houston, Hyatt Regency North Houston and several Holiday Inn properties throughout the Houston Area.

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Advanced Travel and Tourism

OCTOBER 24, 2024

Econonomic Impact & Advocacy Webinar The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts.

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Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

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Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.

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Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

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Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. And when they show up, how do we get them involved? How do they learn? How do we get them to come back? So we’re always looking for those ways.”

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Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan. 26) On-Schedule Events: National Association of Music Merchants (Jan. 20-23) The Society of Thoracic Surgeons STS Annual Meeting (Jan.

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Smart Meetings

NOVEMBER 22, 2024

You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages. Considering Saudi Arabia for a future event? As always, Smart Travel is here to catch you up on the industry’s must-read news.

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Dana Communications

NOVEMBER 5, 2024

Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x 117 or lkaniper@danacommunications.com to discuss how we can help move the needle on your marketing today. Contact Lynn Kaniper at 609.266.9187 ext.

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Advanced Travel and Tourism

DECEMBER 3, 2024

From their annual Christkindmarkt (Christmas Market) which lasts two full weekends, to the big Christmas parade, you will unmistakably feel like you are in a classic holiday movie. Coastal Mississippi A coastal holiday brings a slightly different vibe and Coastal Mississippi leans into it all.

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Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Advanced Travel and Tourism

DECEMBER 11, 2024

As destination marketers in Florida, we sometimes face challenges beyond just the sunshine. What we do here truly matters to the overall Florida tourism industry. Here are some key takeaways that we found particularly pertinent: Talent Development and Retention : Invest in your people, and they will stay with you.

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Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

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The MICE Blog

OCTOBER 21, 2024

I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. ‘Our

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Smart Meetings

FEBRUARY 7, 2025

Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. With over two decades of experience, he is well-equipped to oversee all aspects of sales and marketing, driving brand awareness and growth and achieving revenue goals across guestrooms, banquets and catering.

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Smart Meetings

DECEMBER 17, 2024

governing body, geopolitical conflict worldwide, and an erratic stock market. Business Outlook is Good The state of the world has been unpredictable with the post-pandemic, a new incoming U.S. However, business is thriving.

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Smart Meetings

JANUARY 10, 2025

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. Ferguson plans to prioritize a greater focus on the MICE market and special events, as well as marketing to areas of the world that the agency hasnt traditionally focused on.

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Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

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Smart Meetings

NOVEMBER 15, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

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Smart Meetings

OCTOBER 4, 2024

She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. Crystal Resto Crystal Resto, Hyatt Regency Grand Reserve Puerto Rico Hyatt Regency Grand Reserve Puerto Rico appoints Resto as director of sales and marketing.

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Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

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Smart Meetings

JULY 26, 2024

Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. Chandra Allison Chandra Allison, Sphere Entertainment Sphere Entertainment welcomes Allison as executive vice president, sales and service.

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Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”

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Dana Communications

MARCH 10, 2025

By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) Let your market know youve got the same charisma that pricey parts of the globe do, and soon, vacationers will most likely be flocking to you.

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Smart Meetings

NOVEMBER 24, 2023

She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. In this new role, she will optimize the resort’s growing wedding market. Choi joins ‘Alohiliani Resort Waikiki Beach as director of sales and marketing.

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