Expert insights. Personalized for you.
Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. Thus, we partnered with Worldwide Business Research to survey 300 travel marketers around the world. From the survey results, we put together a comprehensive report for marketers. MORE
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. MORE
The ultimate event marketing guide, including event marketing strategy, types of events, promotional tactics, and KPIs to measure success. What is event marketing Event marketing is a broad concept, taking different meanings according to the context. MORE
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch! MORE
Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event PromotionFiguring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. MORE
?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Need some additional help making sure you budget for event marketing? How effective is your event marketing? But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. 2020 Event Marketing Trends: What Will The New Year Bring? MORE
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. Event Marketing MORE
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. MORE
Your social media vanity metrics aren't telling you all the story MORE
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring quantitative marketing efforts. MORE
Event Marketing MORE
Event Marketing MORE
Good news for travel marketers, 2021 travel planning has returned to a similar pattern as 2019. As a travel marketer, these visits to your site mean you can connect directly with your customers. 2021 Showing Strong Holiday Travel Searches and Bookings. MORE
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. MORE
Now, she’s in Germany, and per market segmentation, she’s a German event planner because she resides in that country. Because my content is in English, I try to produce it from a global perspective rather than it being market focused.’. The activity on the UK market is much bigger. MORE
As travel slowly begins to recover, a renewed hospitality market is emerging. Properly handling this radical shift in the market is no small task and will require hotels to demonstrate both long-term foresight and impeccable execution to thrive. Hospitality Industry Sales & Marketing MORE
Road Trip Touring: 6 Quick Win Destination Marketing Tips. Your destination has a major opportunity to capture this drive market boom through specific marketing tactics that attract your high value visitors and encourage them to explore your destination more widely. MORE
Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life MORE
Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Building a Social Media Marketing Campaign. MORE
Event MarketingNo matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. MORE
This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ? MORE
Remote work is the ‘what’s next’ for destination marketing,” said Daniella Middleton, senior vice president, tourism development at DCI. MORE
Event MarketingOver the last year, virtual events have become a prominent aspect of business growth. MORE
Sojern understands the great importance of multichannel marketing. Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on investment (ROI). MORE
the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. Event planner marketing made simple. MORE
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. MORE
Boost Event Marketing Eventbrite BoostIf you organize Halloween events, you’ve been gearing up for this season all year. MORE
Event Marketing Eventbrite BoostTo gear up for a return to in-person events (finally!), Eventbrite hosted Reconvene. MORE
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. Destination Marketing MORE
Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. MORE
It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do. MORE
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Event Marketing MORE
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. MORE
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use! MORE
Experiential marketing is a hot trend that brands are using to build loyalty. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI. Event Marketing Guest Experience MORE
You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events. MORE
It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Examples of Experiential Marketing. Event Marketing MORE
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. MORE
Event MarketingIt should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements. MORE
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Video Transcription – The Ultimate Event Marketing Plan: A Six-Step System. Event Marketing Plan: Goals! MORE
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. MORE
The ongoing pandemic flipped the field of loyalty marketing and rewards and recognition on its head. Similar trends in loyalty marketing are appearing in every industry. What will be the sources of success in the new form of B2B loyalty marketing that will come out on top? MORE
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. B2B Marketing Forum. MORE
It’s time to rebuild your confidence and your business by rediscovering the self-assurance and conviction you need to ensure success in your marketing this year. MORE
Marketing Related Topics The Abbi Agency
JULY 27, 2021
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. Destination Marketing
Solimar International
JULY 14, 2021
Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Building a Social Media Marketing Campaign.
Endless Events
JUNE 1, 2021
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.
Bizzaboo
JULY 7, 2021
It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Examples of Experiential Marketing. Event Marketing
Smart Meetings
MAY 17, 2021
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.
Endless Events
JULY 6, 2020
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. So get them to put their own marketing tools to good use!
Sojern
JULY 27, 2021
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie.
Special Events
JULY 13, 2021
Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life
Social Tables
JUNE 17, 2021
the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. Event planner marketing made simple.
Bizzaboo
JULY 30, 2021
Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Event Marketing
Sojern
AUGUST 23, 2021
Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. Thus, we partnered with Worldwide Business Research to survey 300 travel marketers around the world. From the survey results, we put together a comprehensive report for marketers.
Advanced Travel and Tourism
JULY 7, 2021
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing.
Convene by PCMA
AUGUST 13, 2021
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.
The Abbi Agency
MARCH 30, 2021
Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing.
Sojern
JULY 16, 2021
Sojern understands the great importance of multichannel marketing. Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on investment (ROI).
Eventbrite
SEPTEMBER 15, 2021
Boost Event Marketing Eventbrite BoostIf you organize Halloween events, you’ve been gearing up for this season all year.
Smart Meetings
OCTOBER 7, 2021
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan.
Special Events
JULY 21, 2021
You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events.
Endless Events
FEBRUARY 9, 2018
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). This is definitely one of the 2018 event marketing trends to watch!
Eventbrite
AUGUST 13, 2021
Having an event marketing plan doesn’t have to involve soulless ad copy. Boost Event Marketing Event Planning Event PromotionFiguring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause.
Endless Events
DECEMBER 17, 2019
It’s time to dive deep into the world of 2020 event marketing trends! So today, we kickstart this series of episodes with 2020 event marketing trends. As event professionals, marketing is an enormous part of what we do.
Eventtia
JULY 9, 2021
Event MarketingNo matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event.
Bizzaboo
DECEMBER 26, 2018
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. B2B Marketing Forum.
Convene by PCMA
OCTOBER 8, 2021
Remote work is the ‘what’s next’ for destination marketing,” said Daniella Middleton, senior vice president, tourism development at DCI.
Eventtia
APRIL 11, 2019
Event Marketing
Eventbrite
JUNE 30, 2021
Event Marketing Eventbrite BoostTo gear up for a return to in-person events (finally!), Eventbrite hosted Reconvene.
Endless Events
JULY 12, 2018
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring quantitative marketing efforts.
The MICE Blog
MAY 28, 2020
Now, she’s in Germany, and per market segmentation, she’s a German event planner because she resides in that country. Because my content is in English, I try to produce it from a global perspective rather than it being market focused.’. The activity on the UK market is much bigger.
Advanced Travel and Tourism
SEPTEMBER 9, 2021
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid.
Endless Events
APRIL 20, 2018
This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ?
Viktor
MAY 28, 2020
The ongoing pandemic flipped the field of loyalty marketing and rewards and recognition on its head. Similar trends in loyalty marketing are appearing in every industry. What will be the sources of success in the new form of B2B loyalty marketing that will come out on top?
Sojern
SEPTEMBER 22, 2021
Good news for travel marketers, 2021 travel planning has returned to a similar pattern as 2019. As a travel marketer, these visits to your site mean you can connect directly with your customers. 2021 Showing Strong Holiday Travel Searches and Bookings.
Eventtia
NOVEMBER 5, 2020
Event MarketingOver the last year, virtual events have become a prominent aspect of business growth.
Tourism eSchool
DECEMBER 14, 2020
Road Trip Touring: 6 Quick Win Destination Marketing Tips. Your destination has a major opportunity to capture this drive market boom through specific marketing tactics that attract your high value visitors and encourage them to explore your destination more widely.
Endless Events
FEBRUARY 3, 2020
?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Need some additional help making sure you budget for event marketing? How effective is your event marketing? But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. 2020 Event Marketing Trends: What Will The New Year Bring?
Eventtia
FEBRUARY 4, 2020
Event MarketingIt should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events ????. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements.
Eventtia
NOVEMBER 29, 2019
Experiential marketing is a hot trend that brands are using to build loyalty. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI. Event Marketing Guest Experience
Endless Events
OCTOBER 2, 2019
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Press play, we’re building the ultimate event marketing plan! Video Transcription – The Ultimate Event Marketing Plan: A Six-Step System. Event Marketing Plan: Goals!
Eventbrite
JULY 29, 2021
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. Event Marketing
Special Events
AUGUST 23, 2021
Your social media vanity metrics aren't telling you all the story
Special Events
MARCH 11, 2021
It’s time to rebuild your confidence and your business by rediscovering the self-assurance and conviction you need to ensure success in your marketing this year.
EHL Insights
JULY 8, 2021
As travel slowly begins to recover, a renewed hospitality market is emerging. Properly handling this radical shift in the market is no small task and will require hotels to demonstrate both long-term foresight and impeccable execution to thrive. Hospitality Industry Sales & Marketing
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