Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. By definition, hybrid meetings are a mixed bag.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 220

Event Marketing Marketing Marketing Events 220

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

InEvent

SEPTEMBER 18, 2023

In the dynamic landscape of marketing, understanding human psychology has emerged as a powerful tool to drive successful campaigns. Event marketing, in particular, has taken center stage as an avenue where psychology and marketing intersect.

Audience 98

Audience Event Marketing Marketing Marketing 98

InEvent

JANUARY 11, 2024

Crafting the perfect event invitation email can be a daunting task, but fear not! In this comprehensive guide, we will walk you through the key elements and best practices for creating event invitation emails that will … Post Event Marketing: Email Invitation Examples showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

InEvent

FEBRUARY 8, 2024

Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in event marketing strategies.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 118

Event Marketing Marketing Marketing Conference 118

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

InEvent

FEBRUARY 16, 2024

Every event requires meticulous planning to ensure that it meets its objectives, engages participants, and leaves a lasting impression.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Eventbrite

OCTOBER 6, 2022

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. He started by defining things.

Marketing 98

Marketing Marketing Event Marketing Booking 98

InEvent

DECEMBER 12, 2023

Generally, event marketing is a way to promote and create awareness for your brand, products, or services, either by hosting or participating in events. In a … Post 8 Proven Event Marketing Strategies to Maximize Your ROI showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

InEvent

DECEMBER 21, 2023

In today’s dynamic business landscape, where digital interactions often dominate, event marketing remains a potent strategy for cultivating meaningful connections and driving tangible results. One of the primary … Post How to Use Event Marketing to Generate Leads That Convert showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day. This presents a major opportunity for reaching your audience where they’re already hanging out.

Social Media 97

Social Media Event Marketing Media Marketing 97

Bizzaboo

JANUARY 23, 2023

On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates. After all, event marketers agree that email marketing is the most effective channel for promoting events. Here are some ideas to get your creative juices flowing.

Registration 97

Registration Event Marketing Marketing Marketing 97

InEvent

DECEMBER 22, 2023

Software solutions powered by Artificial Intelligence are becoming increasingly important as traditional marketing tactics become insufficient. Using AI may completely transform your event marketing methods, making them more impactful, productive, and captivating.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

InEvent

AUGUST 17, 2023

In a world of endless consumer options and short attention spans, one question looms large for businesses and marketers: how can a brand stand out and establish a long-term connection with its audience? They are … Post Building Brand Loyalty Through Strategic Event Marketing showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Marketing Events 95

InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

Virtual Events 52

Virtual Events Event Marketing Marketing Marketing 52

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

InEvent

FEBRUARY 29, 2024

Despite the difficulties that come with promoting events and closing deals, there are examples of creators who excel at it. The reason for their success lies in the fact that hosting an event … Post 5 Event Marketing Hacks to Fill the Seats and Close the Deals showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Eventbrite

AUGUST 13, 2021

Having an event marketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Whether you’re […].

Event Marketing 98

Event Marketing Organization Marketing Marketing 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

InEvent

DECEMBER 16, 2022

An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout. Effective event marketing focuses on using different techniques across different marketing channels to promote your event to your target audience.

Event Marketing 52

Event Marketing Marketing Marketing Preparation 52