Smart Meetings

JANUARY 4, 2024

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Here are some best practices for driving audience attendance in digital events. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

NOVEMBER 9, 2020

Plenty of things about planning a virtual event cause stress and confusion. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key Virtual Event Platform Features. What should you prioritize?

Virtual Events 364

Virtual Events Platform Registration Events 364

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

DECEMBER 4, 2020

Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

OCTOBER 23, 2020

?? The Best of the Best: Virtual Inspiration: 8 Extraordinary Virtual Event Examples That Will Inspire You. Wellness: Retreats For Event Profs: Do We Need Them? ? Learn about every aspect of virtual in our Virtual Events Handbook! What does a successful virtual event look like?

Virtual Events 232

Virtual Events Retreat Events Remote 232

Eventtia

DECEMBER 1, 2022

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri.

Automation 62

Automation Virtual Events Marketing Marketing 62

InEvent

MARCH 20, 2023

Do you know why events are such a potent marketing tool? 41% of marketers consider event marketing one of the most crucial channels. 71% of event marketers continue to invest in virtual events. The answer lies in their power to bring optimal return on investment.

Event Marketing 52

Event Marketing Marketing Marketing Virtual Events 52

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

JANUARY 23, 2023

On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates. After all, event marketers agree that email marketing is the most effective channel for promoting events. Need some help putting together email subject lines for your next event?

Registration 97

Registration Event Marketing Marketing Marketing 97

InEvent

MAY 23, 2023

While there is a large audience for online and virtual events, there is also a lot of competition. More people attending your business event will increase the meaningful interactions between your brand and its customers and the buzz surrounding it. The marketing of an event determines its success.

Event Marketing 52

Event Marketing Marketing Marketing Virtual Events 52

Endless Events

APRIL 24, 2020

The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. The moment you have all been waiting for: The Virtual Event Budget Calculator is here! You have your virtual event planned and ready to go… but how do you promote it? (12-minute Upcoming events.

Virtual Events 240

Virtual Events Promotion Events Attendee 240

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

JULY 10, 2020

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar!

Marketing 240

Marketing Marketing Virtual Events Trends 240

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Handle Virtual Events Better, Get an Event Planning Certification.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

MARCH 13, 2023

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

MARCH 20, 2023

Some event websites have a lot of informational content, while others are bare bones. sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Right off the bat, visitors know this is a live event hosted by the leading global customer contact event series.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Some event websites have a lot of informational content, while others are bare bones. sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Right off the bat, visitors know this is a live event hosted by the leading global customer contact event series.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

SEPTEMBER 12, 2022

Virtual events are here to stay. In a recent survey, we found that 68% of organizers plan to have a virtual component at their next in-person event, and 53% of organizers are “focused” or “very focused” on a virtual events strategy for 2023. What type of virtual event software will you use?

Virtual Events 98

Virtual Events Events Platform Audience 98

Bizzaboo

JUNE 20, 2022

Virtual events are still new. How do you build a virtual event pricing strategy? Event planners should also consider new, upcoming voices in the industry and those who may already have a personal connection to attendees. That’s why some virtual event planners offer downloadable activities to keep the kids busy.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

InEvent

JANUARY 22, 2024

In today’s digital age, email remains a powerful tool for event marketers to connect with their audience. As we enter 2024, event email marketing is more important than ever, especially as live and virtual events evolve.

Marketing 52

Marketing Marketing Virtual Events Event Marketing 52

InEvent

JANUARY 22, 2024

In today’s digital age, email remains a powerful tool for event marketers to connect with their audience. As we enter 2024, event email marketing is more important than ever, especially as live and virtual events evolve.

Marketing 52

Marketing Marketing Virtual Events Event Marketing 52

Endless Events

MAY 20, 2022

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. Hybrid Event Budgets: How Much? Event Staff. Event Marketing.

Social Media 348

Social Media Virtual Events Audience Events 348

Eventtia

MAY 20, 2022

Just about anything that you can brand with a company logo is fodder for an event swag bag. The trick that makes swag bags effective is that amongst all the free stuff is usually marketing or advertising material. But with so many events being pushed online thanks to COVID, how does that concept work now? Complete a quiz.

Virtual Events 77

Virtual Events Conference Events Banking 77

Bizzaboo

JULY 25, 2022

It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Enhance your in-person events.

Virtual Events 98

Virtual Events Speakers Rehearsal Management 98

Eventtia

NOVEMBER 17, 2022

Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtual events.

Virtual Events 62

Virtual Events Online Events Networking 62

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . Do you have data? You undoubtedly do. And I’d bet others in your organization do, too. Which ones had zero?

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4. Active people in the event platform each hour. Marketing KPIs.

Platform 334

Platform Sponsors Events Registration 334

Endless Events

JANUARY 14, 2022

We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. What Is Community Marketing?

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.

Event Technology 317

Event Technology Benefits Technology Technology 317

MeetingsNet

MARCH 16, 2020

COVID-19 spurs Aventri to partner with three digital-event vendors with expertise in both the corporate and association markets. Aventri, a widely used event-management software platform, has entered into partnerships with three virtual-event companies.

Virtual Events 72

Virtual Events Platform Meeting Vendor 72

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303