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7 Arguments for Hiring Top Trade Show Staff

Smart Meetings

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right.

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Unique & Exciting Virtual Trade Show Ideas

Endless Events

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. Virtual Trade Show Ideas: The Sponsor & Exhibitor Side. Virtual Trade Show Ideas: The Nitty Gritty.

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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable. This is especially true of trade shows and trade show booths! This tips can also be applied to trades shows.

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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place. Trade Shows Made Easy. Trade shows allow for a lot of opportunities and exposure, but they also entail a lot of planning.

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. We talk about trade show booth ideas and more in this week’s roundup. Getting Business Done in B2B Trade Shows.

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7 Trends for Post-Pandemic Expos and Trade Shows

Traveler's Q

The pandemic brought on a tumultuous time for the expo and trade show industry. Now that corporate travel has mostly resumed, event planners are working to make expos and trade shows better than ever.

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6 Tips to Drive Attendees to Your Trade Show Exhibition

Stova

While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Attendee Experiences Virtual Event Engagement Trade Shows

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Tales from Las Vegas: Jewelry Trade Shows and LVCC’s Comeback Convention

Smart Meetings

The Comeback of Jewelry Trade Shows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace.

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How Trade Shows Are Surviving COVID

Business Traveler USA

Trade shows and conferences, once a staple of corporate America, where new products and services were presented and face to face connections made, are undergoing a transformation, driven by COVID-19. The first show in London was busy. What a difference a pandemic makes.

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8 ROI-Driven Trade Show Goals & Objectives by @QuickTapSurvey

Techsytalk

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. You’ll also be able to measure the success of the show in a tangible way. Boost your existing channel relationships and forge new connections at industry shows.

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Tips for Returning to Live Trade Shows

Convene by PCMA

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Showing What You Stand For.

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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

Make sure you consider the following items, from the way you approach the show to the swag you bring and even your behavior on site before your next big event: Make Sure the Event is Worth it. Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. A tradeshow is an investment, so approaching it the right way is a must.

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IMEX America Trade Shows – Everything you need to know

InEvent

IMEX America held its first exhibition in Las Vegas in 2011, but IMEX Frankfurt was introduced as a trade show in 2003. In 2021, the trade show had its 10th edition in Las Vegas. Corporate Events Event Planning Event Trends Tech and Trends trade show

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Tailgate Trade Show Goes Off Without a Hitch

Convene by PCMA

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more.

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How to Plan a Virtual Trade Show

Eventtia

Virtual trade shows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Even better, their main components – i.e. networking, exhibitor booths, product launches, and so on – work virtually. Event Planning

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How to Attract More Visitors at Your Trade Show

Eventtia

Trade Shows

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How to Make Use of Experiential Content Marketing at Your Trade Shows

Eventtia

Trade Shows

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Exhibiting at a Trade Show in 2021: A Full Guide

Cort

Before you move forward with marketing your brand at a trade show, it’s important to understand the different types of events where you can show off your company. At a trade show, you’ll come across hundreds of booths, featuring representatives of companies large and small.

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Best Practices for the Perfect Trade Show Follow-Up Email by @QuickTapSurvey

Techsytalk

So, you made it through the big industry trade show. Chances are, many companies will be contacting your new connection after the trade show. Even better, if you can add imagery that reminds the client of the connections made at the trade show, you will put yourself in an even better position—because you will be remembered and can build on that existing relationship.

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Trade show organisers and associations are back in business and stronger than ever

Travel Daily News

As the pandemic recedes, the exhibitions industry has made a remarkable comeback, thanks to the resilience, innovation, and strength of the community

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. Which shows will you attend this year, and what are your goals? How much will it cost to attend and which shows are most likely to help you meet your goals?

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Trade Show Promotion Ideas that Will Boost Ticket Sales

Eventtia

Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. In this blog post, we highlight promotional ideas that you can use when planning your next trade show. To make sure your event is a success, you will need a great marketing and promotional strategy to increase attendance and boost ticket sales.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Maritz Global Events

You can also encourage the show organizer to add your question to their list of event registration questions, which will assist with your pre-show research. Some show organizers even allow you to rent the delegate list, which will help exhibitors with pre-event contacting.

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Europe needs return of long-haul travel to sustain recovery

ETC Corporate

Source News China Research Trade Show USThe European Travel Commission (ETC) today hosted a joint press conference with Tourism Economics and European Tourism Association (ETOA) at ITB Berlin on the state of long-haul travel recovery to Europe and expectations for 2023.

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Planning Knowledge Sessions at Trade Shows the Right Way

Eventtia

If there was an event planning complexity scale, trade shows would be on the top. With multilayered logistics and countless aspects to consider, this type of event can easily classify as one of most difficult to plan and run. Event Planning

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The Push to Digital Gave Trade Shows a New Business Model

Convene by PCMA

The new business model for trade shows is producing highly valuable, branded, multi-media content. Francis Friedman is president of Time & Place Strategies, a trade-show consultant, and author of the ebook “ The Modern Digital Tradeshow.”.

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15 Best Hospitality Trade Shows and Events

Hotel Engine

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. Hotel, Motel & Restaurant Supply Show of the Southeast.

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5 Key Design Rules that Excellent Trade Show Booths Get Right [Guest Post]

Eventtia

Exhibition Management Trade Shows

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How to Ace Marketing at Trade Shows — And The Checklist To Help You Do It

Hotel Engine

Trade show exhibits are a tried and true marketing effort that has proven their worth to companies from all different industries. In fact, according to Statista , more than a third of companies plan to increase their budget for marketing at trade shows this year.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show.

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7 Cool Tech Ideas to Make Your Trade Show Booth Stand Out

Meeting Tomorrow

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth. Trade show floors are busy places — people probably aren’t going to stand around and watch a screen.

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Trade Show Planning from A to Z: The Ultimate Guide for Organizers

Stova

In this guide, get the latest strategies and tools to plan shows where satisfied attendees and stakeholders close deals, win accounts, find products, make deals, and have fun.

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Recipe for Exhibitor & Sponsor Relations

Techsytalk

So you're probably wondering – why are we standing in the kitchen to talk about trade shows? Well, that's because I'm going to share with… Industry Insider exhibitors exhibits expo sponsors trade show

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IMEX America 2021: Back In Las Vegas!

Endless Events

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID.

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PRESS RELEASE: Communique Releases its 4th Annual Virtual Trade Show Benchmark Report

MeetingPool

Source: Communique Conferencing Communique Conferencing announced today that the fourth edition of their industry-leading Virtual Trade Show Annual Benchmark Report has been released. Tech Event Planning event tech reports Software trade shows virtual“Marketing and Training leaders are increasingly moving to Virtual Conferences to deliver events for geographically dispersed employees, partners, customers and prospects.”

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Trade Shows vs. Conferences vs. Conventions

Social Tables

One commenter asked to explain the difference between trade shows, conferences and conventions. Trade Show – An exhibition for companies in a specific industry to showcase and demonstrate their latest offerings. The post Trade Shows vs. Conferences vs. Conventions appeared first on The Social Tables Blog. My recent post on Events vs. Meetings got some good feedback but also opened the door to some other clarifying questions.

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Reevaluating The Events Industry: Let’s Ask Better Questions!

Endless Events

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that.

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What You Can Learn From the World’s Largest Trade Shows

Eventtia

Looking to turn your small-industry trade show into a world-renowned event? In this article, we explore learnings and best practices from some of the world’s largest trade shows on how to organize a successful large-scale event. Event Planning

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual.

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How to Deliver a Memorable Brand Experience when Planning a Trade Show

Eventtia

In this blog post, we will highlight how to use design thinking to create a memorable trade show experience. Event Planning

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10 Innovative Trade Show Booth Ideas

BizBash

At a busy trade show, it can be difficult for a company to have its booth stand out in the

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Exhibitors In Virtual Events: What Can Drive Their Value?

Endless Events

The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” Folks are going to be deciding, is this a trade show that I need to go to? Trade shows like CES, people are still going to want to come to.