Traveler's Q

JUNE 23, 2022

The pandemic brought on a tumultuous time for the expo and trade show industry. Now that corporate travel has mostly resumed, event planners are working to make expos and trade shows better than ever. In this article, we will tell you about the current industry trends for expos and trade shows post-pandemic.

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Conferences that Work

MARCH 27, 2023

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. About trade show appointments.) American Sign Language for “You’re right!” appeared first on Conferences That Work.

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Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness. Market Research.

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InEvent

JANUARY 24, 2024

Introduction Trade shows are a fantastic opportunity for businesses to showcase their products and services, connect with potential customers, and generate valuable leads. We have researched and … Post 8 Trade Show Marketing Strategies to Boost Leads and Conversions. showed as first in InEvent Blog.

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Business Traveler USA

SEPTEMBER 14, 2021

Trade shows and conferences, once a staple of corporate America, where new products and services were presented and face to face connections made, are undergoing a transformation, driven by COVID-19. After a quick stop back in New Jersey, I was off to Europe for two more trade shows and some business meetings with partners.

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InEvent

FEBRUARY 5, 2024

Trade shows can be an essential part of your marketing plan. In fact, the B2B trade show market value is around $10.17 billion, showing that such shows are more than an excuse to meet in the … Post What You Need to Know About Virtual Trade Shows showed as first in InEvent Blog.

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Hotel Engine

MAY 11, 2023

design, building and construction conferences and trade shows in North America. The post Top Design, Building, and Construction Conferences and Trade Shows in North America appeared first on Hotel Engine.

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InEvent

JANUARY 23, 2024

Trade shows offer a valuable opportunity for businesses to connect with prospects, showcase their products and services, and generate leads. However, with the vast number of exhibitors and attendees at these events, it can be challenging to stand out from the crowd and attract traffic to your trade show exhibition.

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Skift Meetings

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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Stova

JUNE 17, 2022

While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Driving traffic to your sponsor and exhibitors’ booths is a top priority as both an event organizer and an event sponsor yourself.

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InEvent

JANUARY 3, 2024

Trade shows serve as fertile grounds for lead generation, providing a thriving environment for networking and relationship-building. However, given the significant investments involved in trade shows, measuring the return on investment (ROI) becomes imperative.

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InEvent

OCTOBER 23, 2023

Virtual trade shows are immensely popular, as they allow event organizers the flexibility to serve audiences from around the world. Even though virtual events are no longer a safety necessity, they … Post Revolutionizing Virtual Networking: The Future of Trade Shows showed as first in InEvent Blog.

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Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy.

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InEvent

JANUARY 6, 2023

Trade shows provide invaluable opportunities for companies to get in front of potential customers, strengthen relationships with existing customers, generate leads and close deals. But merely attending the show is not enough; a successful trade show marketing strategy requires careful planning and execution.

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Convene by PCMA

JULY 19, 2021

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).

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Techsytalk

APRIL 25, 2017

Consider the trade show to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. Make sure you respond right away to questions and requests and try to set appointments right at the show. The leads you capture are what makes the event worthwhile. Follow Up Right Away.

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InEvent

DECEMBER 11, 2023

The resurgence of in-person trade shows is causing a mix of excitement and apprehension among planners and marketers. In this new world of multiple event formats and ever-evolving challenges, successful trade show strategies … Post 3 Strategies to Get You Ready for Trade Shows in 2024 showed as first in InEvent Blog.

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Techsytalk

APRIL 11, 2017

Planning to attend a trade show can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.

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Convene by PCMA

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment.

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MTI Events

DECEMBER 20, 2023

Trade shows are a valuable tool for businesses, providing the opportunity to showcase products and services, build relationships with potential customers, and increase brand awareness. To make the most of these events and ensure a successful outing, it’s crucial that you have the right plans and strategies in place ahead of time.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Special Events

MAY 31, 2023

A look at the pros and cons of technology at trade shows

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Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. By the second half of 2022, digital product offerings will be more robust and competitive for segments of the business that are traditionally part of the trade-show and event organizer on-site products.

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Eventtia

SEPTEMBER 13, 2021

Virtual trade shows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Even better, their main components – i.e. networking, exhibitor booths, product launches, and so on – work virtually.

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InEvent

NOVEMBER 23, 2021

IMEX America held its first exhibition in Las Vegas in 2011, but IMEX Frankfurt was introduced as a trade show in 2003. In 2021, the trade show had its 10th edition in Las Vegas. As the events industry halted due to the pandemic, IMEX brought event professionals together.

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Cort

JULY 20, 2021

Before you move forward with marketing your brand at a trade show, it’s important to understand the different types of events where you can show off your company. Even though trade shows, conventions, and expos are similar in most ways, there are subtle differences that are worth your while to comprehend.

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Hotel Engine

MAY 11, 2023

design, building and construction conferences and trade shows in North America. The post Top Design, Building, and Construction Conferences and Trade Shows in North America appeared first on Hotel Engine.

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Maritz Global Events

JANUARY 8, 2020

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine.

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Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Ready to design a virtual trade show?

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ADMEI

MAY 15, 2024

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry. These strategies can help.

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Eventtia

JULY 3, 2019

Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. In this blog post, we highlight promotional ideas that you can use when planning your next trade show.

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Hotel Engine

JULY 6, 2022

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. Hotel, Motel & Restaurant Supply Show of the Southeast. Where: Myrtle Beach, SC.

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Eventtia

JULY 5, 2019

If there was an event planning complexity scale, trade shows would be on the top. With multilayered logistics and countless aspects to consider, this type of event can easily classify as one of most difficult to plan and run.

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Social Tables

SEPTEMBER 23, 2016

One commenter asked to explain the difference between trade shows, conferences and conventions. Trade Show – An exhibition for companies in a specific industry to showcase and demonstrate their latest offerings. The post Trade Shows vs. Conferences vs. Conventions appeared first on The Social Tables Blog.

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