Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Travel Daily News

SEPTEMBER 23, 2022

From Friday, 20 to Sunday, 22 January, FITUR Cruises will expand its field of action to include B2B and B2C areas with exhibition spaces, networking areas and an ambitious programme of activities that will allow both travel agents and passengers to get to know these holiday offers better.

B2C 52

B2C Travel Agent B2B Promotion 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail?

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Convene by PCMA

OCTOBER 25, 2023

McDonald is also well-versed in the experiential industry and has specialized in both B2B and B2C events in a wide variety of industries, including technology, software, casinos, finance, and more. She has 14 years of experience working in sales and project management and will help the new business department develop new client relationships.

B2C 52

B2C B2B Entertainment Hospitality 52

Travel Daily Media

FEBRUARY 9, 2023

Rail Europe is the global reference brand for European train booking, both for individual travellers (B2C) and travel industry (B2B) anywhere in the world. During the discussion, he will share Rail Europe’s vision and strategy to enhance the rail travel experience throughout Europe, making it simpler, sustainable, and enjoyable.

B2C 88

B2C Training B2B Trade Show 88

InEvent

MARCH 8, 2022

The Webinar product is a B2C offering, deviating from InEvent’s standard B2B target market, and utilizes the platform’s one-of-a-kind Live Studio solution. Atlanta-based events tech startup, InEvent is reimagining the future of webinars with its new Webinar product announced at the International Confex 2022 in London.

Production 52

Production B2C B2B Marketing 52

Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Customers are spending less: If everyday essentials like groceries and gas cost more, people will trim their budget to cover the essentials first.

eCommerce 177

eCommerce B2C Audience B2B 177

Smart Meetings

AUGUST 3, 2021

On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. They see most clients that went virtual during lockdown switching to fully live as conditions allow with no intermediary step or future plans of going hybrid.

Remote 279

Remote Speakers B2C Virtual Events 279

Gavel International

AUGUST 3, 2021

How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. This makes referrals even more critical for B2B sales than B2C sales. Telling even a few people about the business drives significant sales growth.

B2C 52

B2C B2B Incentives Prospect 52

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year. What Does This Mean for You?

Planner 246

Planner B2C Hospitality Consulting 246

Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. The two top companies in the field, Disney and Netflix, will be introducing ad-supported tiers in the coming months. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

Advertising 105

Advertising Marketing Marketing B2B 105

AltexSoft Travel

AUGUST 9, 2023

B2C vs. B2B booking software: What is the difference? In the travel management landscape, both B2B and B2C travel booking platforms, developed by individual software vendors (ISVs), serve distinctive roles and cater to different users. B2B vs B2C travel platforms.

B2B 52

B2B Platform Management Travel 52

Travel Daily Media

NOVEMBER 26, 2023

The event, being held in the sports-crazy `City of Joy’ in association with SPORTEXPO, is a one-of-its-kind event that is expected to garner huge footfalls, especially the crowd of young enthusiasts along with business-to-business (B2B) as well as business-to-commercial (B2C) clients.

Sports 64

Sports B2C B2B Training 64

ITA Group

DECEMBER 3, 2020

While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.

B2B 69

B2B B2C Marketing Marketing 69

Travel Daily Media

FEBRUARY 23, 2023

This enables immediate settlement between businesses and/or consumers in any scenario: B2B, B2C, and even travelers to travelers directly. The Voucher Platform is a streamlined solution, ideal for tourism application areas involving voucher issuance and attribution with complex cross-partner interactions.

B2B 68

B2B B2C Consulting Travel Agent 68

Travel Daily Media

APRIL 30, 2023

Brno, South Moravia, Cesky Krumlov, Spa triangle of West Bohemia- Karlovy Vary, Františkovy lázně and Mariánské Lázně, are some of the cities and places in the Czechia promoted beyond Prague through strategic activities in this market.

B2C 52

B2C Travel Agent Airlines B2B 52

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 65

B2C B2B Speakers Seminar 65

Open Destinations

OCTOBER 22, 2019

In this latest edition of our Discovery Series, we shine a light on a selection of the ways in which the benefits of Open Destinations’ products and services filter through to the B2B or B2C customer or traveller. So what are they? Responsive Functionality.

B2C 52

B2C B2B Travel Agent Proposal 52

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. First of all, you should have a capable technology stack to handle all the elements at play. You also need a capable team at the helm. Of course, you should clearly set the goals behind the momentous effort.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

SEPTEMBER 17, 2020

But when you have broad appeal in B2C, I think that it’s harder to accomplish that. “I think that in some instances for B2B, you can charge because it’s such a niche proposition”, he says. “So you can charge pretty much the exact amount of money and get away with it. Because you’re delivering niche value.

Virtual Events 317

Virtual Events Events B2C Online 317

Travel Daily Media

NOVEMBER 24, 2022

Our intent to automate the entire travel booking process for corporate travellers, offering a b2c experience on a b2b platform, has started delivering impressive results. The high level of automation adds convenience & transparency, which further leads to valuable savings on travel budget for our corporate clients.

B2B 52

B2B Platform B2C Automation 52

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

Event Planning 193

Event Planning Conference Trade Show Planner 193

ITA Group

MARCH 29, 2022

It’s safe to say: experiential marketing no longer lives only in B2C. By creating personalized moments tied to a deeper purpose, your brand becomes memorable and meaningful to those you seek to engage. Attendees crave emotional connections with a brand.

Event Design 75

Event Design B2C Events Logistics 75

Gavel International

SEPTEMBER 5, 2022

It’s no secret that B2C buyers are wary of high-pressure sales tactics and burned out from advertising. B2C buyers find targeted ads either intrusive or disturbing and prefer reviews, advice, and recommendations for building brand loyalty. (21) Minimize Pitching and Selling.

B2B 52

B2B B2C Publishing Social Media 52

ITA Group

FEBRUARY 1, 2022

Rebates can be seen in all areas and industries, B2B, B2B2C, B2C, D2C and are often paid out after a purchase or set period. Related: Learn how to build a successful referral program in seven steps. Rebate: encourages purchases across a specified group of products or services. Referral program: motivates participants (e.g.,

Incentives 76

Incentives B2C Training B2B 76

The MICE Blog

MARCH 31, 2022

With the new B2C theme being covered on one event day, organisers aim to have multi-generational dialogue and discussion tables, in which all generations can learn from one another, and share their thoughts and inputs.

Sustainability 163

Sustainability Speakers Audience B2C 163

Open Destinations

JANUARY 27, 2020

Comprehensive CRM built specifically for B2B and B2C travel companies. It enables your suppliers update rates and availability, confirm requests, access arrival and traveller information, create invoices and requests for payment, manage descriptions and images. Store and segment data to target your agencies, suppliers or customers.

Travel 52

Travel Travel B2C Automation 52

AltexSoft Travel

MARCH 23, 2022

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. Booking engine for tour operators. Here, we highlight the main aspects you’ll have to consider when choosing a booking engine.

Booking 52

Booking Technology Technology Travel Agent 52

DCI

AUGUST 5, 2021

It’s a mix of B2B and B2C, so keep that in mind. Don’t leave them hanging when it comes to finding worthwhile information to share with their attendees, who are the consumers coming to your destination. Include itineraries and destination information so that planners have everything at their fingertips.

Website 55

Website Meeting B2B B2C 55

Travel Daily Media

NOVEMBER 27, 2020

Taiwan Tourism Bureau initiated a few such virtual events, especially in the B2C space with concerts and have seen an initial willingness to pay in spite of virtual attendance. It invites all who are involved in the industry to rethink their promotion, revenue and interaction models, towards developing a new value landscape.

B2C 40

B2C Tourism Tourism B2B 40

Open Destinations

DECEMBER 16, 2019

First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. These areas relate to key deliverables from the travel software and solutions that we provide. The fourth and final area of focus is that of productivity.

Production 52

Production B2B B2C Travel Agent 52

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising.

Attendee 146

Attendee eCommerce B2B Registration 146

Alcor Mice

APRIL 24, 2021

As a business to customer (b2c) event, there will be many prospective clients attending the event (most of whom are decision makers and hold large sway over the buying decisions). These events usually take place annually across different locations at large convention halls.

Seminar 52

Seminar B2C Incentives Events 52

Gavel International

APRIL 17, 2023

2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. A study by Gallup found that leveraging data from buyer behaviors helped organizations outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. (

Prospect 52

Prospect B2B Social Media B2C 52

Maritz Global Events

OCTOBER 9, 2019

I don’t think it’s B2B or B2C, it should be H2H—human-to-human—reminding people of your story, your event’s team, your brand and also being curious about the people showing up.”.

B2C 49

B2C Advertising Events B2B 49

Social Tables

JUNE 1, 2023

Nosto, a commerce experience platform, surveyed 150 business-to-consumer (B2C) marketers and 1,590 consumers to identify the gaps between “what consumers want and what marketers believe they’re providing in the age of digital influence.” The survey found that consumers are 2.4x

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Alcor Mice

APRIL 24, 2021

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients.

Vendor 52

Vendor B2C Venue Preparation 52