Endless Events

JANUARY 10, 2023

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Customers are spending less: If everyday essentials like groceries and gas cost more, people will trim their budget to cover the essentials first.

eCommerce 177

eCommerce B2C Audience B2B 177

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

Event Planning 193

Event Planning Conference Trade Show B2C 193

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Travel Daily Media

FEBRUARY 9, 2023

Rail Europe is the global reference brand for European train booking, both for individual travellers (B2C) and travel industry (B2B) anywhere in the world. During the discussion, he will share Rail Europe’s vision and strategy to enhance the rail travel experience throughout Europe, making it simpler, sustainable, and enjoyable.

B2C 92

B2C Training B2B Trade Show 92

AltexSoft Travel

MAY 8, 2020

In the next sections, we’ll explore how IBEs vary based on: business model (B2C, B2B, and B2E), type of a travel company (direct supplier or reseller), specifics of products offered (flights, hotels, car rentals, etc). IBE business models: B2C, B2B and B2E. B2C booking engines for OTAs and leisure travelers.

Booking 69

Booking B2C Travel Travel 69

Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. The two top companies in the field, Disney and Netflix, will be introducing ad-supported tiers in the coming months. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

Advertising 105

Advertising Marketing Marketing B2B 105

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 75

B2C B2B Seminar Speakers 75

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac.

Conference 194

Conference Marketing Marketing B2B 194

ITA Group

DECEMBER 3, 2020

While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.

B2B 69

B2B B2C Marketing Marketing 69

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising.

Attendee 146

Attendee eCommerce B2B Apparel 146

The MICE Blog

MARCH 31, 2022

With the new B2C theme being covered on one event day, organisers aim to have multi-generational dialogue and discussion tables, in which all generations can learn from one another, and share their thoughts and inputs.

Sustainability 162

Sustainability Speakers Audience B2C 162

Gavel International

OCTOBER 23, 2023

B2B AND B2C LOYALTY DIFFER CONSIDERABLY Multiple parties are involved in B2B purchasing decisions, as opposed to one or two in B2C sales. The driving factor behind decision-making also differs between B2B and B2C buyers. In addition, B2B sales cycles take longer than their B2C counterparts.

B2B 52

B2B B2C Contracts Contracts 52

Travel Daily News

SEPTEMBER 23, 2022

From Friday, 20 to Sunday, 22 January, FITUR Cruises will expand its field of action to include B2B and B2C areas with exhibition spaces, networking areas and an ambitious programme of activities that will allow both travel agents and passengers to get to know these holiday offers better.

B2C 52

B2C Travel Agent B2B Promotion 52

AltexSoft Travel

MARCH 2, 2020

Today DMCs function as a single point of contact for their B2B and B2C clients. In addition, Snami Travel has B2C product widgets that partners can post on their websites. Then, they mix and match the services bundling them into attractive packages or reselling them just like that. Online marketplaces: one interface for multiple DMCs.

Destination Management 95

Destination Management Management Travel Travel 95

BCD Meetings & Events

MAY 28, 2023

The annual thought-leadership event attracts B2B and B2C industry professionals from right across the globe, including Rhi Taylor, Creative Director at The Collective (BCD M&E's brand experience agency), who is here to report back on all the action, insights, and trends.

B2C 52

B2C Marketing Marketing B2B 52

InEvent

MARCH 8, 2022

The Webinar product is a B2C offering, deviating from InEvent’s standard B2B target market, and utilizes the platform’s one-of-a-kind Live Studio solution. Atlanta-based events tech startup, InEvent is reimagining the future of webinars with its new Webinar product announced at the International Confex 2022 in London.

Production 52

Production B2C B2B Marketing 52

Gavel International

AUGUST 3, 2021

How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. This makes referrals even more critical for B2B sales than B2C sales. Telling even a few people about the business drives significant sales growth.

B2C 52

B2C B2B Incentives Social Media 52

Travel Daily Media

FEBRUARY 23, 2023

This enables immediate settlement between businesses and/or consumers in any scenario: B2B, B2C, and even travelers to travelers directly. The Voucher Platform is a streamlined solution, ideal for tourism application areas involving voucher issuance and attribution with complex cross-partner interactions.

B2B 73

B2B B2C Consulting Travel Agent 73

Travel Daily Media

JULY 1, 2024

This initiative comprehensively caters to both wholesale and retail trade needs, connecting entrepreneurs, buyers, and food sellers worldwide (B2B & B2C) via offline and online platforms (OMNI Channels). Phenix has over 69,000 square meters strategically located in Pratunam, central of Bangkok.,

Government 83

Government Manufacturing B2C Retail 83

Open Destinations

OCTOBER 22, 2019

In this latest edition of our Discovery Series, we shine a light on a selection of the ways in which the benefits of Open Destinations’ products and services filter through to the B2B or B2C customer or traveller. So what are they? Responsive Functionality.

B2C 52

B2C B2B Travel Agent Proposal 52

ITA Group

MARCH 29, 2022

It’s safe to say: experiential marketing no longer lives only in B2C. By creating personalized moments tied to a deeper purpose, your brand becomes memorable and meaningful to those you seek to engage. Attendees crave emotional connections with a brand.

Event Design 75

Event Design B2C Events Logistics 75

Convene by PCMA

OCTOBER 25, 2023

McDonald is also well-versed in the experiential industry and has specialized in both B2B and B2C events in a wide variety of industries, including technology, software, casinos, finance, and more. She has 14 years of experience working in sales and project management and will help the new business department develop new client relationships.

B2C 52

B2C B2B Entertainment Hospitality 52

Travel Daily Media

NOVEMBER 26, 2023

The event, being held in the sports-crazy `City of Joy’ in association with SPORTEXPO, is a one-of-its-kind event that is expected to garner huge footfalls, especially the crowd of young enthusiasts along with business-to-business (B2B) as well as business-to-commercial (B2C) clients.

Sports 64

Sports B2C B2B Training 64

ITA Group

FEBRUARY 1, 2022

Rebates can be seen in all areas and industries, B2B, B2B2C, B2C, D2C and are often paid out after a purchase or set period. Related: Learn how to build a successful referral program in seven steps. Rebate: encourages purchases across a specified group of products or services. Referral program: motivates participants (e.g.,

Incentives 76

Incentives B2C Training B2B 76

AltexSoft Travel

AUGUST 9, 2023

B2C vs. B2B booking software: What is the difference? In the travel management landscape, both B2B and B2C travel booking platforms, developed by individual software vendors (ISVs), serve distinctive roles and cater to different users. B2B vs B2C travel platforms.

B2B 52

B2B Platform Management Travel 52

Travel Daily Media

APRIL 30, 2023

Brno, South Moravia, Cesky Krumlov, Spa triangle of West Bohemia- Karlovy Vary, Františkovy lázně and Mariánské Lázně, are some of the cities and places in the Czechia promoted beyond Prague through strategic activities in this market.

B2C 52

B2C Travel Agent B2B Airlines 52

Travel Daily Media

NOVEMBER 24, 2022

Our intent to automate the entire travel booking process for corporate travellers, offering a b2c experience on a b2b platform, has started delivering impressive results. The high level of automation adds convenience & transparency, which further leads to valuable savings on travel budget for our corporate clients.

B2B 52

B2B Platform B2C Automation 52

Open Destinations

JANUARY 27, 2020

Comprehensive CRM built specifically for B2B and B2C travel companies. It enables your suppliers update rates and availability, confirm requests, access arrival and traveller information, create invoices and requests for payment, manage descriptions and images. Store and segment data to target your agencies, suppliers or customers.

Travel 52

Travel Travel B2C Automation 52

Social Tables

JUNE 1, 2023

Nosto, a commerce experience platform, surveyed 150 business-to-consumer (B2C) marketers and 1,590 consumers to identify the gaps between “what consumers want and what marketers believe they’re providing in the age of digital influence.” The survey found that consumers are 2.4x

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Social Tables

OCTOBER 14, 2016

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. Social Media.

Audience 68

Audience Social Media B2C Events 68

Bizzaboo

JULY 20, 2021

Many companies who presented at Agents of Hybrid expressed that they were looking to B2C brands and taking a consumer perspective to find new and fresh takes on event experiences. Look to other companies, events, and industries to find inspiration. And it can be found anywhere.

Audience 98

Audience Speakers B2C Attendee 98

Open Destinations

DECEMBER 16, 2019

First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. These areas relate to key deliverables from the travel software and solutions that we provide. The fourth and final area of focus is that of productivity.

Production 52

Production B2B B2C Travel Agent 52

Gavel International

SEPTEMBER 5, 2022

It’s no secret that B2C buyers are wary of high-pressure sales tactics and burned out from advertising. B2C buyers find targeted ads either intrusive or disturbing and prefer reviews, advice, and recommendations for building brand loyalty. (21) Minimize Pitching and Selling.

B2B 52

B2B B2C Publishing Social Media 52

AltexSoft Travel

MARCH 23, 2022

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. Booking engine for tour operators. Here, we highlight the main aspects you’ll have to consider when choosing a booking engine.

Booking 52

Booking Technology Technology B2C 52

Social Tables

MARCH 22, 2024

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. INDIE Cultivate | New York City, NY| April 24-25 Cultivate is INDIE’s freshest “hospitality, lifestyle, and travel pitch event.”

Hospitality 78

Hospitality Conference Technology Technology 78

Crowdriff

NOVEMBER 22, 2017

We had to [refresh] all the visual material that we had because it was like five years old,” said Constanza Smok, SERNATUR’s B2C Marketing Manager. The marketing material was outdated, failing to showcase the diversity of landscapes and people that truly differentiate the thin coastal country from its neighbors. “We

B2C 52

B2C Tourism Tourism Advertising 52

Crowdriff

OCTOBER 22, 2017

And while you might think that blog posts and videos are more relevant for B2C companies, that’s not actually true! There is a ton of visual UGC out there about your brand (especially if you’re in the B2C world). In the B2B world, marketers love reading and writing blog content. The best part?

Social Media 52

Social Media B2C Website Media 52