Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . What does it entail? Hubspot achieves all of the bullet points above.
The MICE Blog
DECEMBER 17, 2020
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.
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Endless Events
JANUARY 10, 2023
That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. . Host online, in-person, or hybrid events to connect with your customers on a deeper level.
Endless Events
SEPTEMBER 17, 2020
But when you have broad appeal in B2C, I think that it’s harder to accomplish that. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program. “So you can charge pretty much the exact amount of money and get away with it.
Convene by PCMA
OCTOBER 10, 2022
Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline.
Smart Meetings
AUGUST 3, 2021
On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. They see most clients that went virtual during lockdown switching to fully live as conditions allow with no intermediary step or future plans of going hybrid.
ITA Group
DECEMBER 3, 2020
While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.
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