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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . Website (B2B blog). What does it entail? 3 EVENT MARKETING STRATEGY TYPES.

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.

MICE professionals

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The Simple Antidote to Inflation: Customer Experience

Endless Events

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. .

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline.

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35 Event Marketing Ideas that Work

Social Tables

Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Booking model: B2B, B2C, or combined. The Peek Pro online booking flow.

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OTA Rates and Building ?ommission Engine: Best Practices and Lessons Learnt

AltexSoft Travel

Online travel agencies or OTAs earn most of their money on distribution services. The commission rates vary largely across businesses and depend on many factors — for example, destination popularity or website traffic. That’s the price an end user pays when making a reservation on the travel website. This includes.