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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. What does it entail?

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The Simple Antidote to Inflation: Customer Experience

Endless Events

That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Send automated emails asking your audience for their opinion.

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MICE professionals

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). According to Yuri, ‘B2B and B2C events build significant change. The lower end of events—B2B and B2C—will also grow like the high-end events. B2C becomes B2B.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

White-label solutions make building an online travel agency or OTA extremely easy and fast. If you need to learn the essentials of the OTA business, read our comprehensive article on how to grow an online travel agency. The entire online travel, including direct channels, is expected to have a CAGR of 11.8 Source: Phocuswright.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Booking model: B2B, B2C, or combined. The Peek Pro online booking flow.

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