Advertising Related Topics 
Dana Communications
DECEMBER 5, 2022
Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. Advertising Marketing Trends
Sojern
MARCH 18, 2021
Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Meetings
MARCH 7, 2019
With thoughtful advertising campaigns dedicated to showcasing their unique features, cities and countries alike are determined to stand out. The Belize Tourism Board (BTB) and its agency, Olson, came together in 2016 to create the “A Curious Place” campaign following a successful advertising campaign three years earlier. The post Beach Advertising Campaigns Promote the Dream appeared first on Smart Meetings.
Eventbrite
JULY 15, 2019
There’s no one-size-fits-all approach to event advertising. The post 20 Ways to Advertise Your Event to Attract More Attendees appeared first on Eventbrite US Blog. Event Planning & Promotion Advertising Email Event Promotion Social media
Convene by PCMA
OCTOBER 10, 2022
Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.”
The Abbi Agency
JUNE 30, 2022
This brings us to inclusivity in advertising. Not out of any obligation, but because seeing yourself in advertising shows that, yes, we are talking to you, and yes, it’s okay to be you. As advertisers, we have a responsibility to be mindful of how we market to these audiences.
Sojern
AUGUST 23, 2021
We asked questions about the future of advertising, how they are responding to the Cookieless future, and what opportunities they saw as countries reopened. We found: Most companies (88%) have increased or kept their digital advertising strategy budget the same since COVID-19.
DCI
FEBRUARY 17, 2023
We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. According to Microsoft Advertising, Bing users are more likely to be middle-aged or older, have a higher income, and be more educated than Google users.
Eventbrite
FEBRUARY 8, 2022
Event Promotion Marketing Advertising Community event LocalOrganising a local event is a great way to bring communities together. Planning all the elements of your perfect event is one part of the picture, but before you jump straight into that, it’s important to map out who you want to attend and how to reach them. Maybe you already have experience in ways […].
Travel Pulse
DECEMBER 16, 2021
billion on advertising through October. companies spent $2.31 Impacting Travel
Tourism Tiger
MARCH 2, 2023
Business Tips advertising growth marketing
Special Events
APRIL 12, 2021
The changes ushered in by 2020 go well beyond standard typical algorithm changes and newsfeed saturation
Dana Communications
FEBRUARY 20, 2023
Advertising Branding Generational Marketing Marketing Segmentation gen z generation generational life life stage life stage marketing marketingWhen we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. Case in point?
Special Events
OCTOBER 26, 2021
The golden age of driving traffic to your website and retargeting are over
Smart Meetings
JULY 20, 2022
The 45th International Advertising Association (IAA) World Congress, set to be held in Penang, Malaysia, held every five years, has largely missed out on the hiccups of other attempts to gather during that period.
AltexSoft Travel
JANUARY 31, 2020
All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Advertising stopover destinations. Marketing in business is most often associated with advertising the product.
Social Tables
SEPTEMBER 7, 2017
Hotel advertisements should be an important part of any hotel’s digital marketing plan. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand. If you commit to regularly testing images, taglines, and concepts as part of your hotel advertisements you will get better returns on your investment.
Smart Meetings
MARCH 4, 2019
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. There’s more than meets the eye when it comes to convention sponsorship.
Social Tables
SEPTEMBER 25, 2017
Or, do you want to know insider tips before you advertise on Facebook? Instead of swinging in the dark, try out these five tips that can help you advertise on Facebook like a pro. Try to focus your efforts and really pick apart who you want to sell to when you advertise on Facebook. Focus your Facebook advertising efforts and figure out who you really want to sell to. When you advertise on Facebook, iterate on what is working and scrap what isn’t.
Special Events
OCTOBER 26, 2021
The golden age of driving traffic to your website and retargeting are over
Smart Meetings
JANUARY 31, 2019
Other actions you may want to think about include email or mail campaigns, targeted discounts, print media advertising, social media, SEO, paid online advertising and special events. Business Tips & Tools activity advertising analytics Aspirent campaigns clickstream customers data discounts email intelligence leads leverage mail media monetize personalized print profitability purchase rate referral revenue seo social solutions tests vendor Wunderman
Eventbrite
JULY 30, 2019
Event Planning & Promotion Copywriting Event Marketing Social Media Advertising Templates ToneDenTo stand out in an event-goer’s Facebook or Instagram feed, your event ads need to be concise and compelling.
Solimar International
AUGUST 29, 2021
Uncategorized advertising belize cape town destination branding Destination Marketing nyc south africa tourism travel oregon visit norway visit phoenix visit reykjavik
Dana Communications
FEBRUARY 6, 2023
Advertising Branding Marketing Social Media Trends marketing social media tiktokCan you name the top five influencers in the nation today? Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S.
PXCom Media
NOVEMBER 20, 2018
Post in ENGLISH PXNews EN airsas CEO cyril jean digital digital marketing inflight inflight advertising inflight mag inflight promotion interview marketing news pxcom video: < 1 minute Some words from Cyril Jean, PXCom’s CEO, about AirSAS – Inflight AdServing Solutions.
PXCom Media
JANUARY 30, 2019
Advertising to these travelers during their flight seem like an efficient solution to promote your business. E-tourism EN Post in ENGLISH Toolbox EN 2019 chinese tourism chinese tourists chinese travel trends europe inflight advertising marketing tourism travel travel budget travel trends
Maritz Global Events
MAY 31, 2019
However, depending on the demographics and the platform your target audience tends to use, it may be wise to start investing in social media advertisements to promote your event. Although advertisements can take some time to figure out the right formula, the results are worth it. Marketing advertising facebook generating revenue instagram live video marketing social media twitterPost authored by Emily Richmond.
Advanced Travel and Tourism
OCTOBER 1, 2022
Advertise to Work-from-Home Employees. For example, Bentonville, Arkansas , has started to advertise “come work and stay here” for short-term properties. With websites like Airbnb, STRs have boomed in popularity.
The Abbi Agency
MARCH 30, 2021
This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Do these changes spell the end of digital advertising? Contextual advertising is another avenue to explore.
Advanced Travel and Tourism
APRIL 23, 2021
Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple.
The Abbi Agency
MARCH 23, 2021
The Abbi Agency is proud to announce our Gold, Silver and Bronze wins in the 2021 AAF Reno Chapter American Advertising Awards. The American Advertising Awards are the annual competition conducted by local AAF chapters nationwide.
Advanced Travel and Tourism
JANUARY 10, 2023
For the past 20 years, she has worked on behalf of the Virginia Tourism official programs in advertising and marketing until she came to Advance Travel and Tourism. Next up on our team spotlight series: Account Executive Becca Meyers.
The Abbi Agency
DECEMBER 2, 2021
Probably the biggest single challenge faced by travel-related advertisers these days comes from rising concerns about Internet privacy and data collection. Among the creative approaches gaining traction is the use of connected TV as a cornerstone advertising medium.
Advanced Travel and Tourism
AUGUST 16, 2022
only the norm but also the setting for professionally-produced short videos and advertisements. TikTok, Reels, Stories, and More.
Advanced Travel and Tourism
DECEMBER 16, 2021
The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.
EHL Insights
NOVEMBER 9, 2021
And as we will see, the result of this year-long brainstorming throws a lot of our past assumptions regarding the hospitality market out of the window… Prior to the pandemic, TripAdvisor’s business model revolved almost exclusively around advertising.
Advanced Travel and Tourism
OCTOBER 21, 2021
Each step usually goes something like this: Decide which product or service you wish to advertise. Define your advertising budget. In addition, by viewing the analytics on what people are searching for, you save money on wasted advertising with the wrong keywords or messages.
InEvent
MARCH 10, 2023
When was the last time you saw a flyer at a local business advertising an in-person event? We guess that it’s been a while. It’s 2023. Gone are the days of printing flyers to promote your in-person event and handing them out on the sidewalk to local foot traffic.
Bizzaboo
MARCH 27, 2023
It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. Advertisers and marketers use cookies to target specific users that fit their ideal customer profile based on their browsing history.
InEvent
FEBRUARY 11, 2022
Learn what event professionals can learn from the Super Bowl as a showcase of building up attention, creating and engaging communities, leveraging technology, and advertising.
Eventbrite
MARCH 24, 2022
Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.
Advanced Travel and Tourism
FEBRUARY 17, 2022
That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon.
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