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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. One excellent example is VRBO.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

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Award-Winning Work For Our Clients

The Abbi Agency

The Abbi Agency is proud to announce our Gold, Silver and Bronze wins in the 2021 AAF Reno Chapter American Advertising Awards. The American Advertising Awards are the annual competition conducted by local AAF chapters nationwide. AAF is a national organization that celebrates excellence and achievement within the advertising industry.

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Team Spotlight: Brittany

Advanced Travel and Tourism

She has 5 years of experience in advertising sales, first working in an ad operations role and later promoted to client support/account manager. Brittany began her career in advertising at the Atlanta Journal Constitution in 2017 where she worked as a Multimedia Coordinator and was later promoted to Client Support Specialist.

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Apple iOS Updates Scheduled for April 26th Could Hurt Digital Campaigns – Especially on Facebook

Advanced Travel and Tourism

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?