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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu is group director of paid media at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Joe Mathieu. On the Web.

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Cision Recognizes The Abbi Agency’s Digital-First PR Approach for Visit Carmel

The Abbi Agency

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. We’re looking to maximize every element of our client campaigns to increase your marketing reach, create a lasting impression and build credibility in a way advertising can’t. But don’t just take our word for it.

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The Event Planning Gene

Smart Meetings

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising.

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Four Ways to Approach Tech PR

The Abbi Agency

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in. Founder/Origin Story.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Hyper-focused targeting ensures a higher conversion rate and less money wasted on advertising to individuals who, in this example, don’t have dogs. Not at all. best dog leashes”).

Marketing 200
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Outreach Cheat Sheet: How to Ask for Sponsorship for an Event

Eventbrite

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.