Destinations Soar with Public Relations

The Abbi Agency

With more than a decade of specializing in travel PR, The Abbi Agency knows what it takes to land our destination clients in the right publications. Do strategically position your client to publications that reach their target audience and demographic.

Public Relations Strategies for Event Pros During the COVID-19 Crisis

Special Events

Tips for special events pros on managing publicity in the fallout from COVID-19

MICE professionals

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Carpe Diem at a Pitch-Perfect PRSA Travel Conference

The Abbi Agency

In May, we were #blessed with the opportunity to attend the Public Relations Society of America (PRSA) Travel and Tourism conference in Spokane, Washington. At The Abbi Agency, we’re always on the lookout for new tools, industry trends and knowledge of best public relations practices.

Four MORE Ways to Approach Tech PR

The Abbi Agency

Utilizing public relations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Public Relationsby Lauren, Alli, Dani, and Owen. Thought we were done?

The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. The Abbi Agency is proud to announce that this Community Relations campaign won a Silver Spike at the award’s ceremony.

Four Ways to Approach Tech PR

The Abbi Agency

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. Public Relations

Three Ways to Approach Healthcare PR

The Abbi Agency

We know how to translate medical/scientific speech into relatable subject matter. Beyond garnering facts from your company’s research or Google Trends, we use several resources to help cultivate great data for your media relations efforts. Public Relations

Cision Recognizes The Abbi Agency’s Digital-First PR Approach for Visit Carmel

The Abbi Agency

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. One of the most important firms in the world of public relations — Cision Ltd. — Public Relations

Public Relations Event Planning: 6 Ways to Get the Word Out

Social Tables

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) Ideally, you want to hold the event on a relatively slow day when there isn’t a whole lot of other things going on. Obviously, a public relations event is all about building publicity.

??Striking Gold: Mid-Sized Agency of Year

The Abbi Agency

We’ve got some big brains forging a new breed of public relations for the digital age. Announcements Public RelationsBulldog PR names The Abbi Agency the Mid-Sized Agency of the Year. At times we’ve been guilty of not stopping to celebrate.

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The Power of PR: How DCI is leveraging the power of media to spotlight the region’s efforts to close the racial entrepreneurship gap

DCI

The success stories also created great fodder for DCI to pitch, securing stories in top-tier publications such as The Economist and OZY. Take, for instance, Vazquez Commercial Contracting out of Kansas City, which has expertise in public sector contracting work.

Event Risk Mitigation: Your Path To Becoming an Event Planning Hero

Maritz Global Events

Public Safety & Security. Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Related Articles. . Meeting Planning customer service event risk mitigation food illness marketing natural disaster protection public relations safety security severe weather tech wifi

Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Event Planning gala event planing ideas public relations for gala eventsA gala is a bit of a broad term. For the most part, it entails an event on the more formal end. This means an enforced dress code, a dinner, live band, and entertainment in the form of a traditional dance. Galas can also be just a casual social outing or festival.

PATA expands knowledge of the outbound Chinese MICE market

Travel Daily Media

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily.

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MICE on Maldives radar

Travel Daily Media

Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We Tourism Boards MICE Tourism Corporate & Business Maldives Asia Thoyyib Mohamed Maldives Marketing and Public Relations CorporationThe post MICE on Maldives radar appeared first on TD (Travel Daily Media) Travel Daily.

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A PR Pro’s Publicity Tips for Event Planners

Special Events

Defiant Public Relations CEO Sabrina Hutchinson shares secrets for getting valuable publicity for special events

The One Where the Abbi Agency Takes Home a Few Awards

The Abbi Agency

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP), which consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals.

Outreach Cheat Sheet: How to Ask for Sponsorship for an Event

Eventbrite

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

6 Reasons The Abbi Agency will Raise your Internship Expectations

The Abbi Agency

My first day at The Abbi Agency I was introduced to a team of public relations and marketing professionals from all different backgrounds and experiences and was quickly immersed in the tight-knit and fierce company culture.

Guest Column: 6 Key Ways to Support Media at Events

BizBash

based public relations firm working with mission-driven clients. Matheson Sharp is a coordinator at Scott Circle Communications (@scottcircle), a Washington, D.C.-based Planning

Time to Fine-Tune Your Values Proposition

Convene by PCMA

In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. RELATED: Download the 5W PR Consumer Culture Report.

Joining IPREX, The Abbi Agency Surges on the Global Stage Once More

The Abbi Agency

Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations. Once more, the team here at The Abbi Agency is taking our talents worldwide.

Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

This can easily be accomplished on the Google Ads platform, for example, by stipulating the type of content and related keywords where an advertiser wants their message displayed. Privacy Is Changing Online Marketing – Are You Ready?

8 Smart Moves at Hard Rock, Paragon Events and More

Smart Meetings

Most recently, Forrester founded Boston-based bakery Sweet, and launched her own marketing and public relations firm. Shelley Williams. Hard Rock International named Williams director of global sales for meetings and events.

Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

People on the Move

Convene by PCMA

In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources. Your colleagues are on the move, find out who is going where. Jason Fulvi and Randall Landes.

5 Ways Groups Can Give Back in Puerto Rico

Convene by PCMA

Groups meeting in Puerto Rico can have an impact with CSR projects involving the street art in the Trastalleres/El Gandul area of San Juan.

5 Action Items for EDOs and DMOs to Champion DE&I in 2022 and Beyond 

DCI

We also partnered with the Black Travel Alliance to bring BIPOC creators to our client communities, and made it a point to prioritize telling the stories of diverse business owners and leaders through public relations – and to elevate Black talent year-round.

People on the Move

Convene by PCMA

He previously served as communications and public relations director. Your colleagues are on the move, find out who is going where. Laura Gonzalez and Kelly Sanderson. Visit Jacksonville has welcomed new members to its sales and marketing team.

5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

Sveta Pyntikova is agency sales and marketing manager of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. RELATED: Read a Fortune article on the rise of bleisure travel.

Honoring Indigenous Peoples in Seattle

Convene by PCMA

Find resources including information about Seattle’s Native-owned businesses, guides to Indigenous cultural and arts events; a map of public art by Native American artists; and a list of suggested readings, at Visit Seattle’s Support for Seattle’s Indigenous Community page.

8 Reasons to Gather at In-Person Events

Convene by PCMA

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Smart Moves in Chicago, Miami and More

Smart Meetings

Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position.

8 Smart Moves at Destinations International, Travel Santa Ana and More

Smart Meetings

She also worked as director of public relations and communications for Terranea Resorts in Rancho Palos Verdes, California. Julie Holmen. Destinations International appointed Holmen to lead the organization’s membership engagement strategies.

The Abbi Agency Grows Southern Nevada Presence and Expands Clientele in 2022

The Abbi Agency

and across multiple departments, including brand management, public relations and digital content creation. The integrated marketing agency firm expands across multiple. industries and triples team size in Las Vegas. RENO, Nev.

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

People on the Move

Convene by PCMA

He also leads hotel partner relations. Jennifer Erney, CMP, CMM, has returned to Accor as executive director, global sales, meetings, and incentives and industry relations. Your colleagues are on the move, find out who is going where. Adam Berrios.

10 Timely Insights for Producing an Event in 2022

Convene by PCMA

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

9 Top Meetings Industry Writers to Know

DCI

They write and edit for the top industry publications that meeting planners read, so get your destination in their headlines. David Swanson is a freelancer who covers the events industry for publications including . And all it takes is some elevated public relations.

Virginia Destination Management Organizations: An Interview With Local Director, Irene Kilmer

Solimar International

I received a degree in Communication with a focus in Public Relations from Virginia Tech. From its breathtaking natural beauty to its extreme historical importance, Virginia tourism is one of the most diverse in the United States.

4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

Anjia Nicolaidis is international marketing director of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.