Destinations Soar with Public Relations

The Abbi Agency

With more than a decade of specializing in travel PR, The Abbi Agency knows what it takes to land our destination clients in the right publications. Do strategically position your client to publications that reach their target audience and demographic.

Public Relations Strategies for Event Pros During the COVID-19 Crisis

Special Events

Tips for special events pros on managing publicity in the fallout from COVID-19

Four MORE Ways to Approach Tech PR

The Abbi Agency

Utilizing public relations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Public Relationsby Lauren, Alli, Dani, and Owen. Thought we were done?

The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. The Abbi Agency is proud to announce that this Community Relations campaign won a Silver Spike at the award’s ceremony.

Four Ways to Approach Tech PR

The Abbi Agency

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

Three Ways to Approach Healthcare PR

The Abbi Agency

We know how to translate medical/scientific speech into relatable subject matter. Beyond garnering facts from your company’s research or Google Trends, we use several resources to help cultivate great data for your media relations efforts. Public Relations

Diversifying Your PR Strategy with Real Estate Developers

The Abbi Agency

The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. Public Relations

Public Relations Event Planning: 6 Ways to Get the Word Out

Social Tables

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your public relations conference going on the right foot: 1.) Ideally, you want to hold the event on a relatively slow day when there isn’t a whole lot of other things going on. Obviously, a public relations event is all about building publicity.

The Power of PR: How DCI is leveraging the power of media to spotlight the region’s efforts to close the racial entrepreneurship gap


The success stories also created great fodder for DCI to pitch, securing stories in top-tier publications such as The Economist and OZY. Take, for instance, Vazquez Commercial Contracting out of Kansas City, which has expertise in public sector contracting work.

Event Risk Mitigation: Your Path To Becoming an Event Planning Hero

Maritz Global Events

Public Safety & Security. Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Related Articles. . Meeting Planning customer service event risk mitigation food illness marketing natural disaster protection public relations safety security severe weather tech wifi

Gala Event Planning: 6 Ideas to Get Started the Right Way

Social Tables

Event Planning gala event planing ideas public relations for gala eventsA gala is a bit of a broad term. For the most part, it entails an event on the more formal end. This means an enforced dress code, a dinner, live band, and entertainment in the form of a traditional dance. Galas can also be just a casual social outing or festival.

A PR Pro’s Publicity Tips for Event Planners

Special Events

Defiant Public Relations CEO Sabrina Hutchinson shares secrets for getting valuable publicity for special events

Guest Column: 6 Key Ways to Support Media at Events


based public relations firm working with mission-driven clients. Matheson Sharp is a coordinator at Scott Circle Communications (@scottcircle), a Washington, D.C.-based Planning

Joining IPREX, The Abbi Agency Surges on the Global Stage Once More

The Abbi Agency

Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations. Once more, the team here at The Abbi Agency is taking our talents worldwide.

8 Smart Moves at Hard Rock, Paragon Events and More

Smart Meetings

Most recently, Forrester founded Boston-based bakery Sweet, and launched her own marketing and public relations firm. Shelley Williams. Hard Rock International named Williams director of global sales for meetings and events.

People on the Move

Convene by PCMA

In his new role, Mack will manage public relations and communication efforts for VSL, targeting local, national, and international media sources. Your colleagues are on the move, find out who is going where. Jason Fulvi and Randall Landes.

Honoring Indigenous Peoples in Seattle

Convene by PCMA

Find resources including information about Seattle’s Native-owned businesses, guides to Indigenous cultural and arts events; a map of public art by Native American artists; and a list of suggested readings, at Visit Seattle’s Support for Seattle’s Indigenous Community page.

8 Reasons to Gather at In-Person Events

Convene by PCMA

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

This can easily be accomplished on the Google Ads platform, for example, by stipulating the type of content and related keywords where an advertiser wants their message displayed. Privacy Is Changing Online Marketing – Are You Ready?

8 Smart Moves at Destinations International, Travel Santa Ana and More

Smart Meetings

She also worked as director of public relations and communications for Terranea Resorts in Rancho Palos Verdes, California. Julie Holmen. Destinations International appointed Holmen to lead the organization’s membership engagement strategies.

4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

Anjia Nicolaidis is international marketing director of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Carpocalypse: How to Prepare for Rental Car and Rideshare Price Surge

Smart Meetings

Julie Hall, public relations manager for AAA, confirmed this in an email to Smart Meetings. “We

Technology in 2021: How to Properly Audit a Social Media and Content Policy  

Gavel International

Relatable. Social Media Policy for the Public. It is a good idea for an organization to add a formal social media policy with guidelines for the public in some cases. This policy aims to govern the public’s interaction with the brand on social media platforms.

Success Story: An Incentive-style Executive Retreat, Sonoma Valley, California

Blue Spark Event Design

The Client: An international skincare and makeup company with one internal meeting planner and a small support team who’s daily tasks focused not only on events, but also social media and public relations for the entire company.

5 Permanent Travel PR Realities


There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. The travel PR realities facing tourism professionals these days are new, sometimes daunting, but also potentially exciting.

7 Smart Moves at Four Seasons, Visit Music City and More

Smart Meetings

appoints London-based Hills Balfour as its European sales, marketing and public relations representative. Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Koji Akaboshi Akaboshi joins Four Seasons Hotel at The Surf Club in Surfside, Florida as hotel manager.

Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?


You can create targeted messages that your clients will actually relate to. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

‘Be Yourself, and Everybody Else Can Adjust to You’

Convene by PCMA

Originally from Cleveland, Ohio, Ammons attended Baldwin-Wallace University in Berea, Ohio, earning a degree in Mass Communications & Public Relations. Ashlee Ammons (pictured) and her mother, Kerry Schrader, co-founded Mixtroz, an event-management software company, in 2014.

Hawaii Hurricane Blows, But Doesn’t Ruin Paradise

Smart Meetings

People are out in the pool right now, playing, even though it’s a bit rainy,” said Tammie Carpenter, public relations manager for Sheraton Kona Resort & Spa at Keauhou Bay on Hawaii Island. An estimated 270,000 visitors are hunkered down in Hawaii at week’s end, experiencing or awaiting the onslaught of tempestuous seas, torrential rain and 110-mile-an-hour winds from Hurricane Lane.

Considerations for Deciding When to Return to Live Events

ITA Group

Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Considerations for Deciding When to Return to Live Events. As we embark on 2021 with the hope of a vaccine, it’s getting easier to envision a future where we meet again.

We’ll Meet Again: Salt Palace Convention Center Senior Manager, Chance Thompson


Chance Thompson, senior manager, sustainability and public relations and Green Team Committee chairperson for Utah’s Calvin L. Sustainability is a guiding principle at the convention center in Salt Lake City, Utah.

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer


In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive.

Defining Employee Engagement and Making a Case for Nurturing It


The components are related to the employees’ benefits of being a part of the organization. There are also components that relate to the employees’ contributions to the organization. Relations between employees and the leadership are good.

11 Actionable Virtual Event Marketing Ideas

Endless Events

Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Since remote experiences became the norm, the public is being bombarded with options from all sides.

How to Use Social Media to Improve Your 2019 Events

Smart Meetings

More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life.

Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events. The saying “a picture is worth a thousand words” actually understates the comparative value of visuals and copy when you consider these statistics: Sixty-five percent of adults are visual learners.

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Will You Be Living Large on an Event Planner Salary? The Numbers Say…

Social Tables

You have a degree in public relations and are a superb organizer — both of which are beneficial to your career in event planning — but how far will those assets get you? If you’ve considered a career in event planning, you likely know which degrees are perfect for the field and whether or not your personality is a match. But what does an planner earn? Keep reading to find out what you can expect as an event planner salary, plus some of the factors that will determine the numbers.

Beyond the Website: Key Channels for Tourism Marketers in 2019


Rather than only relying on public relations efforts to generate organic media opportunities, we expect to see more brands investing in these paid partnerships in the coming year.

How Dollywood Drove $90,000 in Ticket Sales with CrowdRiff Galleries


asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Dollywood is an attraction that means many different things to many different people.

5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Give a Glam Touch to Your Next Award Gala

Smart Meetings

Public Kitchen & Bar, the signature restaurant of the boutique hotel, will serve house-made cavatelli, pan-roasted diver scallops or morel mushrooms, wagyu beef tenderloin or winter root vegetable risotto. Related : How to Recover Post-Oscars. A red carpet, a four-course dinner, signature cocktails, a movie-like setting and a stunning outfit are the ingredients for an over-the-top awards dinner that will make any winner feel honored.

Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

As my organization and I adapted to this new reality, this flexibility enabled us to better support our tourism-related businesses and assist residents and visitors during the pandemic.

How Visit Houston Used Art, Food & Influencers to Rebrand as a Top-Tier Leisure Destination


Its size and location alone were always enough to draw business travelers to conferences and conventions downtown, fellow Texans from surrounding cities and towns, as well as a steady stream of Mexican visitors who often traveled north to shop or visit American relatives.