article thumbnail

Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Marketers develop event content with relevant keywords to boost SEO.

article thumbnail

How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

Through strategic SEO-driven media relations, we were able to secure media hits such as Go World Travel, MSN , and Fodor’s. So, maybe we are in the biz of “personal relations.” We really wouldn’t want to be anything else.

Banking 130
article thumbnail

Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. Before the pandemic, my focus was editorial and site SEO. In doing so, we surpassed our expectations. Adaptability.

Tourism 279
article thumbnail

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

These practices even work in favor of your SEO goals. Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. standards for web accessibility.

Website 111
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? These are all things that can be traced back to a news piece you secured, making it easier than ever to show the power of public relations to your clients!

Website 26
article thumbnail

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? These are all things that can be traced back to a news piece you secured, making it easier than ever to show the power of public relations to your clients!

Website 26