Sojern

AUGUST 23, 2021

From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through. The post 300 Travel Marketers Weigh in on Digital Advertising appeared first on Sojern.

Advertising 94

Advertising Marketing Marketing Travel 94

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors.

Marketing 100

Marketing Marketing Advertising Audience 100

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. ” He elaborates.

Social Media 348

Social Media Promotion Media Advertising 348

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 245

Advertising Website Social Media Audience 245

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Following content trends is a sure way to reach a large number of users – and the algorithm then shapes the target audience based on response. Can you imagine someone asking why Instagram is part of your marketing efforts?

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

JULY 7, 2021

If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. Services like Netflix, Hulu, and HBO Max are changing how people watch TV and changing the advertising industry.

Marketing 246

Marketing Marketing Social Media Advertising 246

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 242

Organization Advertising Social Media Panel 242

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Social Tables

SEPTEMBER 25, 2017

Or, do you want to know insider tips before you advertise on Facebook? Instead of swinging in the dark, try out these five tips that can help you advertise on Facebook like a pro. Try to focus your efforts and really pick apart who you want to sell to when you advertise on Facebook. Custom Audiences. Call-To-Action.

Advertising 60

Advertising Audience Location Tourism 60

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings. And the reason is clear. Contact Lynn Kaniper at 609.466.9187 ext.

Travel 223

Travel Travel Tourism Tourism 223

The MICE Blog

JANUARY 15, 2024

Community engagement Due to the constant turnover of team members and the tight schedule to prepare for the event in March, there’s limited time for year-round community engagement It’s necessary to keep community engagement for the entire year to advertise the event but also to advertise the new positions for event management.

Conference 265

Conference Advertising Speakers Communications 265

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

Endless Events

JULY 6, 2020

You can also get in touch with your audience before, and further develop that sense of community that is so paramount. Plus, push notifications from the app are a constant reminder for your attendees – free advertising! But on the other hand, you still need to keep your target audience in mind. Use Your Influencers.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways.

Trends 245

Trends Marketing Marketing Social Media 245

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience? How can they attract the right type of audience?

Audience 52

Audience Marketing Marketing Registration 52

Advanced Travel and Tourism

AUGUST 3, 2021

Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. Also, keep in mind that target audiences are not always tiny. How to Increase Travel by Targeting Specific Audiences.

Marketing 246

Marketing Marketing Travel Travel 246

ADMEI

NOVEMBER 22, 2023

Corporate events provide one of the most important opportunities for interaction with your target audience. How Planning Impacts Perception Hosting a large-scale corporate event is a massive undertaking, coordinating a variety of vendors to bring your brand to life in a way that aligns with your target audience.

Destination Management 191

Destination Management Vendor Events Attendee 191

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Bizzaboo

APRIL 1, 2024

Prevention strategy: Select a venue that aligns with the event’s objectives and audience size. Prevention strategy: Develop a comprehensive marketing strategy that targets your desired audience through the right channels. Failure to Engage the Audience An event’s success is about not just execution but also engagement.

Logistics 103

Logistics Events Event Planning Advertising 103

Advanced Travel and Tourism

AUGUST 11, 2022

Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5 However, there are ways to ensure your marketing is still reaching your ideal audience. . You can also adjust your campaigns to target at state levels with audience targeting—looking for the right behaviors instead of the exact location. .

Marketing 246

Marketing Marketing Website Tourism 246

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. What do they care about? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Solimar International

DECEMBER 2, 2022

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. Marketers quickly realized the value of these massive audiences, which have grown to billions today. Advertisements . Destinations can also pay for social media advertisements. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Gain Key Audience Insights. Social media stats can tell you a lot about your target audience. You Spend Less on Marketing Efforts.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

Social Tables

JULY 31, 2021

Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Small booking windows for early bird offers will increase FOMO for events with the right audience. Advertise early bird registration on your social media sites.

Registration 174

Registration Advertising Retail Events 174

Endless Events

MARCH 18, 2022

They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Instead, they can host a community throughout the year , which in turn boosts engagement levels , consistently exposes captive audiences to sponsors, and more.

Platform 276

Platform Event Apps Events Event Technology 276

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Events 327

Events Advertising Technology Technology 327