Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . These may include: Social media. What does it entail? Promote Your Event.
Social Tables
JUNE 1, 2023
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.
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Endless Events
JANUARY 10, 2023
That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data. It’s the best way to identify friction in the online customer experience so you can fix it ASAP. .
Convene by PCMA
OCTOBER 10, 2022
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations.
ITA Group
DECEMBER 3, 2020
While the B2C world has been employing customer loyalty tactics for decades—such as your credit card that generates airline miles—the B2B world hasn’t quite caught up to speed. And, as one Forrester report finds , applying tactics that work well in a B2C setting may not be as much of a stretch in B2B situations as you think.
Gavel International
APRIL 17, 2023
2 ) Demographics like gender, age, motivating factor and budget are applicable in business-to-consumer (B2C) personas. PRO TIPS: Buyers prefer to conduct most research online or digitally. In fact, 67 percent of the buyers journey is performed digitally and/or online. ( This comes with a major caveat for B2B selling, however.
AltexSoft Travel
MARCH 23, 2022
For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Booking model: B2B, B2C, or combined. The Peek Pro online booking flow.
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