article thumbnail

Leverage the B2B Customer Experience to Win and Strengthen Brand Loyalty

Gavel International

B2B AND B2C LOYALTY DIFFER CONSIDERABLY Multiple parties are involved in B2B purchasing decisions, as opposed to one or two in B2C sales. The driving factor behind decision-making also differs between B2B and B2C buyers. In addition, B2B sales cycles take longer than their B2C counterparts.

B2B 52
article thumbnail

Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

From there, you can create a plan that includes creating the proposal, selling your company and event, and report relevant data back to the sponsors post-event. This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. You also need a capable team at the helm.

Sponsors 271
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 of the Top Event Planning Conferences in 2021

Social Tables

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

article thumbnail

BLOG – DISCOVERY SERIES: CUSTOMERS

Open Destinations

In this latest edition of our Discovery Series, we shine a light on a selection of the ways in which the benefits of Open Destinations’ products and services filter through to the B2B or B2C customer or traveller. So what are they? Responsive Functionality. Request a Travel Studio demo. Knowing Your Customer.

B2C 52
article thumbnail

Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

As you have your tour elements arranged, scheduled, and rated, you can easily create a proposal with a readable itinerary description using customizable templates. On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests.

Booking 52
article thumbnail

BLOG – DISCOVERY SERIES: PRODUCTIVITY

Open Destinations

First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. These areas relate to key deliverables from the travel software and solutions that we provide. The fourth and final area of focus is that of productivity. CACHING MODULE.

article thumbnail

Creating A Budgeting Plan For Your Next Event

Alcor Mice

With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Venue sourcing has also been made much more convenient with the availability of electronic requests for proposals (eRFP).

Vendor 52