Leverage the B2B Customer Experience to Win and Strengthen Brand Loyalty
Gavel International
OCTOBER 23, 2023
B2B AND B2C LOYALTY DIFFER CONSIDERABLY Multiple parties are involved in B2B purchasing decisions, as opposed to one or two in B2C sales. The driving factor behind decision-making also differs between B2B and B2C buyers. In addition, B2B sales cycles take longer than their B2C counterparts.
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