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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. Also, a great pre-event page may also help with your event site’s SEO performance.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Six Must-Haves for Meeting and Convention Websites

DCI

It’s a mix of B2B and B2C, so keep that in mind. A website revamp is a great way to incorporate this new normal with some effective SEO planning to drive bookings at your convention center. Include itineraries and destination information so that planners have everything at their fingertips.

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Event Names: Tactics, Tools, and Ideas Worth Stealing

Social Tables

For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Since this type of b2c event is all about having fun and enjoying good food, a cute event name like this one is very fitting. Research what’s already out there. Go back to the drawing board.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests. Booking model: B2B, B2C, or combined. Booking engine for tour operators. Here, we highlight the main aspects you’ll have to consider when choosing a booking engine.

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2019 Tech Conferences: The #1 Tech Events Guide

Bizzaboo

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. The biggest B2C event in America for digital product, UX/Design and engagement executives.