Stova

JUNE 17, 2022

While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Driving traffic to your sponsor and exhibitors’ booths is a top priority as both an event organizer and an event sponsor yourself.

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Skift Meetings

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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InEvent

OCTOBER 23, 2023

Virtual trade shows are immensely popular, as they allow event organizers the flexibility to serve audiences from around the world. Spurred into growth during the pandemic, many event attendees who would normally scorn online events had their eyes opened to the possibilities they present.

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Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy. Don’t forget to engage with attendees on social media, too.

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Convene by PCMA

FEBRUARY 7, 2024

At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.

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Convene by PCMA

JULY 19, 2021

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).

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Convene by PCMA

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. The real goal at a show is to provide attendees with a memorable, favorable, and fun experience that creates a deeper connection to a brand, according to Josh Frisbie, creative director at Hamilton Exhibits.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. By the second half of 2022, digital product offerings will be more robust and competitive for segments of the business that are traditionally part of the trade-show and event organizer on-site products.

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MeetingsNet

JANUARY 22, 2024

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Some examples of other common preferences among different generations of attendees, according to the survey results: • With keynote and other general-session presentations, content comes first.

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Attendee Trade Show Sponsors Networking 111

Smart Meetings

MARCH 25, 2024

We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. That doesn’t mean we won’t return to Las Vegas, but we wanted to share something new with attendees.” Check out the largest trade show with over 300 exhibitors.

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Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Tracking attendee behavior and capturing leads?

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Maritz Global Events

JANUARY 8, 2020

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case Study.

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Hotel Engine

JULY 6, 2022

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. There’s even an app available for download that attendees can use to get the most out of this hospitality expo.

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Endless Events

JULY 13, 2018

Have you ever considered attendee satisfaction as the primary focus for your events? Dig the Data for Attendee Growth. Driving attendee growth doesn’t mean coming up with gimmicks every time. This way, you gain a holistic view of your attendee growth patterns. Rope These 5 People into Your Trade Shows.

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Smart Meetings

FEBRUARY 8, 2024

asks Pfeffer, as he explains what Meet with Momentum helps attendees discover. “We Trade Show at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community.

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Endless Events

DECEMBER 2, 2021

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. I thought they did a great job.

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Smart Meetings

DECEMBER 15, 2023

As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns. As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns.

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Traveler's Q

APRIL 18, 2024

They invite attendees into a realm of exploration with 3D content, virtual activities, and immersive environments that transform participation into an unforgettable experience. Types of Corporate Events in the Metaverse Conferences and Trade Shows The metaverse redefines conferences and trade shows, creating a dynamic, interactive setting.

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Smart Meetings

MARCH 4, 2024

Behind the scenes of The NAMM Show In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. We work well in advance of the shows. And again, it helps attendees with scheduling. There’s a lot to see and do during The NAMM Show.

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Trade Show Retail Communications Communications 246

Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. How many people came to your show?

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Eventtia

JULY 23, 2019

What makes trade shows truly valuable for your attendees? Is it the possibility of visiting multiple stands and enjoying the brand experience different companies offer? Or maybe it’s the knowledge speakers share during panel sessions? Yes and yes, but it’s also about their networking experience.

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Meeting Tomorrow

JULY 8, 2019

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth.

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Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

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Smart Meetings

APRIL 23, 2024

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner.

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Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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MeetingsNet

OCTOBER 2, 2023

Two conference leaders have announced new tech resources that meet attendees’ changing expectations and communication styles. News from Freeman and AIM Group underlines the growing emphasis on technology solutions for attendee communications. chatbots to Freeman’s trade show and conference customers.

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Attendee Trade Show Advertising Communications 52

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Eventtia

JUNE 19, 2018

Trade shows are complex. From booking stands to planning the knowledge sessions, you are accountable not only to your sponsors and attendees, but also to your exhibitors. After all, they’re the ones who should get out the most out of attending your trade shows.

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Smart Meetings

OCTOBER 10, 2023

Hargrove sets an example for planning events that go off without a hitch through their government shutdown contingency plan After the venue booking, event design, attendee lists, emails, emails and more emails, your event is all ready to go—finally! She says, “Constant change and volatility are the new normal for meeting planners.

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Government Trade Show Culture Planner 239

Smart Meetings

NOVEMBER 2, 2023

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. This is stimulation overload,” she said, indicating the trade show floor around her. “By

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Meeting Tomorrow

JULY 8, 2019

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth.

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Trade Show Social Media Event Technology Audience 40

Smart Meetings

MAY 31, 2022

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Pick the low-hanging fruit. Ensure cybersecurity.

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Smart Meetings

FEBRUARY 10, 2023

Many professionals attend two or more conventions, or trade shows, a year in various locations throughout the United States and the world. These events usually last three to four days, and when you add on travel time, attendees may be gone from their families for a week or longer. This will help narrow down the venue.

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MeetingsNet

JUNE 24, 2022

A new MeetingsNet survey finds nearly 70 percent of planners expect fewer attendees on site due to high airfares, while nearly 60 percent have narrowed their destination options due to potential air delays and cancellations. percent of respondents said they expect to see fewer attendees at their upcoming events. Specifically, 69.2

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