Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

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Event Marketing Marketing Marketing Social Media 52

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

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Event Marketing Marketing Marketing Events 289

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

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Event Marketing Marketing Marketing Events 220

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

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Event Marketing Trends Marketing Marketing 274

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Marketing Marketing Audience Social Media 296

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

InEvent

FEBRUARY 8, 2024

Did you know that artificial intelligence has emerged as the third most significant innovative marketing strategy in the United States? One domain where this change is already visible is in event marketing strategies.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

InEvent

JUNE 7, 2023

The Current State of the Event Market Understanding the Concept of Saturation In today’s world, events are everywhere. Each event fights for attention in an increasingly crowded space, from concerts to corporate meetings. These choices have led to what industry insiders call “event saturation.”

Audience 52

Audience Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

InEvent

DECEMBER 12, 2023

Generally, event marketing is a way to promote and create awareness for your brand, products, or services, either by hosting or participating in events. But more than that, it’s an opportunity to connect with your audience on a personal level, creating a memorable experience that keeps them eager to return as loyal customers.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

Social Media 97

Social Media Event Marketing Media Marketing 97

InEvent

DECEMBER 21, 2023

In today’s dynamic business landscape, where digital interactions often dominate, event marketing remains a potent strategy for cultivating meaningful connections and driving tangible results. One of the primary … Post How to Use Event Marketing to Generate Leads That Convert showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

InEvent

AUGUST 17, 2023

In a world of endless consumer options and short attention spans, one question looms large for businesses and marketers: how can a brand stand out and establish a long-term connection with its audience? They are … Post Building Brand Loyalty Through Strategic Event Marketing showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

Virtual Events 52

Virtual Events Event Marketing Marketing Marketing 52

Bizzaboo

JANUARY 23, 2023

On the other hand, according to HubSpot research, 65% of marketers say subject lines have the most significant impact on open rates. After all, event marketers agree that email marketing is the most effective channel for promoting events. Here are some ideas to get your creative juices flowing.

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Registration Event Marketing Marketing Marketing 97

Endless Events

JUNE 1, 2021

Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet.

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Virtual Events Marketing Marketing Events 317

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

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Audience Attendee Speakers Virtual Events 149

InEvent

DECEMBER 16, 2022

An event can’t sell itself, no matter how much you’ve prepared for it. Without a solid event marketing strategy, chances are your event will be drab or have a poor turnout. Effective event marketing focuses on using different techniques across different marketing channels to promote your event to your target audience.

Event Marketing 52

Event Marketing Marketing Marketing Preparation 52

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. Are you getting personal enough in your marketing techniques?

Audience 263

Audience Registration Events Social Media 263

InEvent

MAY 18, 2023

When a company holds an event, it is essential to notify the target audience about it in a quality manner. For the event to happen, it is necessary to interest the audience. In your email newsletter, list any meaningful … Post 6 Mistakes When Creating an Event Marketing Emails showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Audience 52

InEvent

MAY 23, 2023

While there is a large audience for online and virtual events, there is also a lot of competition. More people attending your business event will increase the meaningful interactions between your brand and its customers and the buzz surrounding it. The marketing of an event determines its success.

Event Marketing 52

Event Marketing Marketing Marketing Virtual Events 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

InEvent

DECEMBER 20, 2023

Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

InEvent

JULY 5, 2023

Event marketing is a powerful tool for businesses to engage with their target audience, improve lead generation, and drive sales. However, an event marketing campaign’s success hinges on effectively navigating the marketing funnel; awareness, interest, decision, and action.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62