Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JULY 21, 2023

In the current event landscape, the key to reaching — or exceeding — international attendance goals is developing relationships that last. The pandemic slump is a thing of the past, even when it comes to international audiences. Many events are seeing equal — or, in some cases, greater — international numbers than 2019.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. Get to really know your audience. And best yet, you’ll have great new insights to apply to your next marketing campaign.

Marketing 52

Marketing Marketing Public Relations B2B 52

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. 2 More: Turn Your Attendees Into Marketers. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

AUGUST 16, 2021

This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. Currently, with international travel picking up from Canada and Mexico, it makes sense to invest in targeted tactics in those countries to drive in-person event registrations. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

MARCH 8, 2024

nfluenceagency Caption: We’re Marketers. Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Type out your thoughts. View this post on Instagram A post shared by #AAPEX23 (@aapexshow) 7. Make it a meme.

Social Media 59

Social Media Media Trends Public Relations 59

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Submit it here.

Management 98

Management Events Advertising Consulting 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website is for everyone. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? Here are six: Facilitate connections that extend beyond the event — before and after.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. Clarion Events reimagined the exhibit floor plan for Insuretech Connect, building around “meaningful areas of the show floor that were dedicated to learning and networking.” ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Proactively reach out and pitch a compelling story.

Retail 98

Retail Public Relations Events Regulations 98