Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 208

Marketing Marketing Advertising Audience 208

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. .

Marketing 246

Marketing Marketing Social Media Advertising 246

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

Trends 219

Trends Marketing Marketing Social Media 219

MeetingsNet

DECEMBER 5, 2023

In April 2022, Omni began a trial of the Instant Booking module with the Omni Frisco Hotel in Frisco, Texas, allowing meeting organizers to book both guest-room blocks of up to 25 people and event spaces through the online platform without contacting the hotel directly via an RFP. Marriott: Over 4,100 properties in the U.S.

Booking 98

Booking Online Platform Planner 98

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Look for Ways to Increase Online Exposure. How COVID-19 Changed Travel.

Marketing 255

Marketing Marketing Tourism Tourism 255

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.

Website 130

Website Online Social Media Registration 130

Eventtia

OCTOBER 10, 2023

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. In most cases, it provides an extensive online registration solution that includes a variety of capabilities that may be lacking in the case of independent registration software.

Registration 118

Registration Online Automation Platform 118

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence. This can help expand your reach and credibility.

Website 130

Website Online Social Media Promotion 130

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

Tourism eSchool

JANUARY 15, 2023

The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important? Can customers easily find the information they need and/or book online? Facebook in particular is fantastic for word of mouth marketing.

Online 89

Online Social Media Website Advertising 89

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Travel Daily Media

MAY 30, 2023

The post Arival launches guide to help experience companies grow online bookings appeared first on TD (Travel Daily Media) Travel Daily. However, 71% of small agencies want to grow their online bookings. The post Arival launches guide to help experience companies grow online bookings appeared first on Travel Daily.

Booking 87

Booking Online Automation Website 87

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2024, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A showed as first in InEvent Blog.

Online 52

Online Promotion Events Event Marketing 52

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2023, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A

Online 52

Online Promotion Events Event Marketing 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 242

Marketing Marketing Social Media Communications 242

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Travel Daily News

MARCH 31, 2023

Sweepstakes online casinos have become increasingly popular in the USA due to their unique approach to online gambling. In this article, we’ll explore the legality of sweepstakes gambling and how it works at online casinos like Stake.us, Fortune Coins, and SweepSlots. also accept bank transfer and vouchers.

Online 73

Online Banking Regulations Promotion 73

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. But, what is digital destination marketing? From local to global .

Marketing 98

Marketing Marketing Social Media Online 98

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

InEvent

FEBRUARY 20, 2024

In today’s digital age, where social media trends and online communities thrive, events have transformed into more than just gatherings. The success of an event heavily relies on effective promotion strategies, and one such strategy that has gained massive popularity is event influencer marketing.

Promotion 52

Promotion Marketing Marketing Social Media 52

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. By Rebecca White.

Online 90

Online Tourism Tourism Social Media 90

InEvent

JANUARY 8, 2024

In this article, we will explore 15 tactics that will help you maximize event ticket sales through online channels. Whether you’re planning a virtual, hybrid, or in-person event, these tactics are designed to … Post 15 Tactics To Sell Event Tickets Online and Boost Registration. showed as first in InEvent Blog.

Registration 52

Registration Online Events Organization 52

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. The top 2 most trusted forms of advertising were Recommendations from people I know (81%) Consumer opinion posted online (60%) So why is this research so important? Facebook in particular is fantastic for word of mouth marketing.

Online 52

Online Social Media Website Advertising 52

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

DCI

JANUARY 23, 2023

As a human writer stringing together these words, it’s difficult to get too excited about ChatGPT for destination marketing, the chatbot launched in November 2022 by OpenAI. For destination marketers, ChatGPT does offer some advantages that may make day-to-day tasks easier. Again, it simply pulls from existing online content.

Marketing 89

Marketing Marketing Publishing Online 89

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. We will cover strategies for successfully using influencer marketing and so much more. August United.

Marketing 174

Marketing Marketing B2B Panel 174

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Motivation Excellence

MAY 28, 2020

The ongoing pandemic flipped the field of loyalty marketing and rewards and recognition on its head. In the retail industry, for instance, many buyers are asking why they should even consider going to stores in the future now that they realize how online shopping can solve conventional needs. 5 Ways You Can Adapt to the New Normal.

Marketing 130

Marketing Marketing Retail B2B 130

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events. Source : Avionté 11.

Virtual Events 86

Virtual Events Online Sponsors Events 86