Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 233

Audience SEO Advertising Social Media 233

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

The Abbi Agency

AUGUST 4, 2021

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. You can test pages on your phone or find an online tool that displays various browser types and sizes. Paid SEO Tools. User Experience.

Website 246

Website SEO Automation Organization 246

Bizzaboo

NOVEMBER 30, 2022

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. November 2022 Marketing Conferences. Product Marketing Summit Singapore. December 2023.

Marketing 98

Marketing Marketing Conference Affiliate 98

Tourism eSchool

JULY 28, 2021

The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. Why your business or event needs to be listed on the ATDW.

Online 87

Online SEO Website Tourism 87

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. The top 2 most trusted forms of advertising were Recommendations from people I know (81%) Consumer opinion posted online (60%) So why is this research so important? Facebook in particular is fantastic for word of mouth marketing.

Online 52

Online Social Media Website Advertising 52

Traveler's Q

DECEMBER 28, 2023

Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website on search engines like Google.

Website 130

Website SEO Social Media Audience 130

Tourism eSchool

JANUARY 15, 2023

The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important? Can customers easily find the information they need and/or book online? Facebook in particular is fantastic for word of mouth marketing.

Online 89

Online Social Media Website Advertising 89

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. percent used video.

Social Media 256

Social Media SEO Planner Sustainability 256

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Smart Meetings

FEBRUARY 27, 2023

Provide an all-inclusive online shopping cart experience. Use organic and paid digital marketing tactics. Optimize each for SEO. By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency.

Conference 279

Conference Sponsors Trade Show SEO 279

DCI

JUNE 20, 2023

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. As brands and communities focus on diversity, equity and inclusion efforts, they need to make sure those efforts extend online.

Social Media 86

Social Media Media SEO Platform 86

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Leonardo

JANUARY 26, 2022

Your website is an exceptional way to showcase your hotel’s individuality and put forth the best representation of your hotel online. . walk their own path while still following SEO and user experience best practices. Most online travel agents do not allow non-hotel photos in your listing. Stronger SEO Capabilities.

Website 71

Website SEO Booking Social Media 71

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Leonardo

SEPTEMBER 13, 2022

How has technology changed the world of hotel marketing? A hot topic in hotel internet marketing is how technology can take the work out of online marketing. There are more than a few digital marketing agencies that are scrambling to protect a business that has been pretty lucrative for them over the years.

Technology 79

Technology Technology Website Online 79

Crowdriff

FEBRUARY 25, 2018

If you’re new to destination marketing, there’s a ton of information to absorb – and since it’s such a specialized area, it can be challenging at first to figure out the best resources to learn from. Must-read destination marketing publications. A digital marketing agency in the DMO space, Destination Think! Let’s get started!

Marketing 52

Marketing Marketing Social Media Publishing 52

Smart Meetings

JANUARY 31, 2019

This approach leads to marketing campaigns with low response rates and wasted marketing dollars. To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provide your company with a variety of ways to monetize your customer.

Advertising 174

Advertising SEO Vendor Social Media 174

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. These practices even work in favor of your SEO goals. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website is for everyone.

Website 111

Website Automation SEO Prospect 111

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Bizzaboo

DECEMBER 29, 2023

back to top March 2024 Women-in-tech Events Event Name Event Date Event Location More Information Women in Tech SEO Festival March 8, 2024 London, UK The community for Women in Tech SEO and beyond | Bringing thousands of global women in SEO and marketing together in a safe, judgement-free zone.

Conference 98

Conference Publishing SEO Events 98

Bizzaboo

JANUARY 2, 2023

1 to 4—The biggest virtual event for women in the publishing industry: authors, editors, publishers, marketers. The Women-in-tech SEO Festival. Women-in-tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. 37 Angels Online Bootcamp. London, UK.

Conference 98

Conference SEO Publishing Events 98

Bizzaboo

APRIL 27, 2023

How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to event design and marketing. For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Learn more: ILEA 3.

Certification 98

Certification Event Planning Trade Show Planner 98

Tourism eSchool

OCTOBER 9, 2021

One digital marketing opportunity that all tourism businesses must optimise is your Google My Business Listing. We know that word of mouth marketing, and online reviews are the most trusted form of marketing, so it makes sense to build up your Google My Business reviews. By Paige Rowett. Published on October 10, 2021.

Management 91

Management Publishing Tourism Tourism 91

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Local and online communities are going to be a cornerstone for keeping many of your businesses afloat over the coming months. Attractions .

Tourism 97

Tourism Tourism Social Media Online 97

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

DCI

OCTOBER 19, 2021

Communities should paint the picture as to how talent could have an improved quality of life in your location, while still addressing the more practical factors such as cost of living and the housing market. What talent finds online is oftentimes their first impression of a community.

Remote 73

Remote Social Media SEO Incentives 73

Bizzaboo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. CTSM: Certified Trade Show Marketer.

Certification 98

Certification Event Planning Trade Show Events 98

Tourism Tiger

OCTOBER 31, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name.

Website 75

Website Tourism Tourism Online 75

Tourism Tiger

SEPTEMBER 15, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name.

Online 81

Online Marketing Marketing Social Media 81

Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. Step 1: Undertake an Product/Experience Audit Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination. Whilst these passion points are niche, but are no means insignificant.

Travel 52

Travel Travel Website SEO 52