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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

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Powerful Referral Marketing Strategies for Events

Eventtia

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

MICE professionals

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How to Promote Your Event on Social Media in 2023

Eventtia

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. on marketing or technology), as well as payment processing services and analytics tools. Meanwhile, adventure travel is more about physical activities.

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The Complete Guide to Event Marketing 2023

Stova

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Understanding the air travel market.

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How to Build a Conversion-Focused Event Website

Eventtia

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. It’s important to understand that a proper event website is more than simply a website with an online registration function embedded.

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