Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Leonardo

JANUARY 26, 2022

Your website is an exceptional way to showcase your hotel’s individuality and put forth the best representation of your hotel online. . walk their own path while still following SEO and user experience best practices. Most online travel agents do not allow non-hotel photos in your listing. Stronger SEO Capabilities.

Website 71

Website SEO Booking Social Media 71

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

DECEMBER 29, 2023

back to top March 2024 Women-in-tech Events Event Name Event Date Event Location More Information Women in Tech SEO Festival March 8, 2024 London, UK The community for Women in Tech SEO and beyond | Bringing thousands of global women in SEO and marketing together in a safe, judgement-free zone.

Conference 98

Conference Publishing SEO Events 98

Bizzaboo

JANUARY 2, 2023

Discover the latest trends and challenges in the field at this leading conference and enjoy everything the hybrid platform has to offer. 1 to 4—The biggest virtual event for women in the publishing industry: authors, editors, publishers, marketers. The Women-in-tech SEO Festival. 37 Angels Online Bootcamp. back to top.

Conference 98

Conference SEO Publishing Events 98

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Stova

MARCH 25, 2024

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more.

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Registration Social Media Event Apps Website 40

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Meanwhile, adventure travel is more about physical activities. Here’s how it works.

Travel 105

Travel Travel Affiliate Booking 105

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Local and online communities are going to be a cornerstone for keeping many of your businesses afloat over the coming months. Attractions .

Tourism 97

Tourism Tourism Social Media Online 97

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

Hospitality 119

Hospitality Advertising Website Booking 119

Leonardo

MAY 13, 2021

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. First and foremost: technology is really just one component of our content monitoring platform. It’s not that hotels are making mistakes.

eCommerce 57

eCommerce Automation SEO Travel Agent 57

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Before diving in, watch how tours and attractions market works.

Booking 52

Booking Technology Technology Travel Agent 52

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Content Management Systems (CMS) are an online computer software program that allows an author to edit, publish and modify of content.

Website 95

Website SEO Tourism Tourism 95

Hotel Engine

AUGUST 11, 2022

From the star rating and room availability to customer reviews and hotel details, Google has become the most popular hotel review platform. In today’s in-depth guide, you’ll learn why Google is overtaking other popular review platforms and how reviews impact your hotel. Table of Contents. The Growth of Google Hotel Reviews.

Prospect 52

Prospect Booking Platform Website 52

Bizzaboo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

Marketing 105

Marketing Marketing Conference SEO 105

Eventtia

AUGUST 3, 2022

For example, how much would the festival spend on venue hire , booking acts, staffing costs, marketing, etc? Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process. Paid adverts/marketing. On-site merchandise and freebies.

Events 62

Events Event Planning Virtual Events Venue 62

Tourism eSchool

JULY 28, 2021

The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. Why your business or event needs to be listed on the ATDW.

Online 87

Online SEO Website Tourism 87

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105

Marketing Marketing Conference Affiliate 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Stova

MARCH 14, 2024

Your event website is your online storefront. Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Make event registration and marketing a breeze.

Website 64

Website Registration SEO Speakers 64

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. These practices even work in favor of your SEO goals.

Website 111

Website Automation SEO Prospect 111

Social Tables

MAY 14, 2019

Plus, something like say, digital marketing might not exactly be your forté. Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!)

SEO 141

SEO Proposal Sponsors Events 141

Social Tables

APRIL 20, 2022

Event technology platform Hopin offers real-time language interpreting directly within their live streams through their partnership with Interprefy. QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. Live translation in action.

Event Technology 204

Event Technology Technology Technology Trends 204

Tourism eSchool

OCTOBER 9, 2021

One digital marketing opportunity that all tourism businesses must optimise is your Google My Business Listing. The FREE platform allows you to increase your digital footprint, and helps your business to show up in Google where your Ideal Customers are looking for travel inspiration and planning their holidays. By Paige Rowett.

Management 91

Management Publishing Tourism Tourism 91

AltexSoft Travel

FEBRUARY 15, 2022

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. But first, let’s briefly recap the basics. What is localization and how to approach it? localizing payments.

Website 52

Website Travel Travel SEO 52

AltexSoft Travel

JANUARY 13, 2022

Influenced by the need to control their COVID exposure and having to travel only locally, people have unknowingly shifted the accommodation market share. In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence.

Booking 52

Booking Banking Website Platform 52

Bizzaboo

DECEMBER 18, 2022

Event Marketing. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day. of event marketers say it’s harder to create memorable experiences for virtual event attendees. Event Marketing. Event Engagement. Integrations.

Management 123

Management Sponsors Registration Speakers 123

Stova

MARCH 23, 2023

However, online events can present challenges. A virtual event is a gathering where people experience all content and activities online instead of meeting in person. It connects online and on-site audiences through shared content and experiences. Despite the advantages, hosting a successful online event can be difficult.

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

MAY 13, 2021

Subdued by online travel agencies, they struggled to attract users to shop directly. Moreover, they will seek platforms that will give them the independence of search and payment. Either way, these are the functions you will often find in the booking engines on the market. But how optimistic is the normal? Source: HotelFriend.

Booking 69

Booking Website SEO Vendor 69

Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. Step 1: Undertake an Product/Experience Audit Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination. Whilst these passion points are niche, but are no means insignificant.

Travel 52

Travel Travel Website SEO 52