Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. By Rebecca White.

Online 90

Online Tourism Tourism Social Media 90

Travel Daily Media

AUGUST 23, 2022

The post PHA and HSMAI Asia Pacific to hold digital marketing conference on 13 Sept appeared first on TD (Travel Daily Media) Travel Daily. Phuket Hotels Association (PHA) and HSMAI Asia Pacific have partnered to hold a digital marketing conference, for Hotels & Resorts. Getting the best from your sales & marketing function.

Conference 89

Conference Marketing Marketing Automation 89

Eventtia

APRIL 22, 2024

One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. This is an effective tool for marketing and stimulating early ticket sales. Finally, organizers can track ad performance through a dashboard.

Platform 62

Platform Registration Automation Events 62

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

APRIL 22, 2024

This trend reflects a need for integrated platforms that simplify the technology stack and offer a cohesive user experience, ensuring that no attendee — whether online or onsite — feels friction or like they’re being left out. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Technology 98

Event Technology Trends Technology Technology 98

Endless Events

MAY 9, 2023

Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events.

Event Planning 177

Event Planning Automation Social Media Panel 177

Smart Meetings

JUNE 29, 2022

Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Planners can expect a more automated lobby in the future, hopefully reducing delays. Marketing and PR executives. Flexible Schedules. Event planning consultant.

Hospitality 245

Hospitality Trends Remote Automation 245

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Smart Meetings

APRIL 6, 2023

The people who have left our teams are often building businesses online. Attracting Elusive Hospitality Workers The unemployment rate is lower than it has been since 1969, which was when the labor market was half the size it is today. They aren’t just opening an Etsy store.

Hospitality 242

Hospitality Healthcare Automation Technology 242

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

MeetingsNet

MAY 1, 2023

kicked off at the Expo at World Market Center in Las Vegas, with more than 80 companies showing their technology offerings for meeting, convention, and trade-show planners. Being Used to Boost Online-Meeting Effectiveness "We have spent the last few years developing an A.I.-benchmarking

Automation 98

Automation Trade Show Audience Online 98

Smart Meetings

DECEMBER 13, 2021

Hotel sales teams are barraged with automated forms, lean staffs and limited information to determine what the customer really needs. An Automated Future . Automation is critical,” said Emenecker. “As Hotels that agree to participate put their available meeting room inventory, pre-set terms and conditions online.

Booking 130

Booking Automation Proposal Hospitality 130

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

AltexSoft Travel

MARCH 24, 2022

Streamlining and automating processes. While some are finding the automated payment processing too confusing to switch, others are hoping to avoid fraud in this way. First, there are credit cards used both at the point-of-sale terminals and online, when paying via your booking engine. B2B payments.

Online 52

Online B2B Vendor Automation 52

Business Traveler USA

JULY 20, 2022

Thanks to new advances in artificial intelligence, the future of transportation will be increasingly automated and sustainable, per Euromonitor’s Future of Travel 2040 report. With a goal of serving the executive travel market and streamlining premium routes like New York to London and Washington, D.C., Robotics and automation.

Travel 105

Travel Travel Automation Transportation 105

MeetingsNet

MAY 15, 2023

It will also assist in developing effective marketing communications. On the logistical side, the platform will feature improved tools for staff and task management with far less manual schedule coordination and data entry.

Management 103

Management Sponsors Automation Logistics 103

Endless Events

JANUARY 10, 2023

Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. . Inflation significantly affects your customers, and your marketing and sales messages should account for that. Send automated emails asking your audience for their opinion.

eCommerce 177

eCommerce B2C Audience B2B 177

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

JULY 26, 2022

Brandt kickstarts today’s topic by discussing how in-person, hybrid, and online events fit into the industry moving forward. “Going to the European version in Frankfurt, I got to meet a lot of the European folks that I’ve met online, in person. How do we fit into this market?’

Online 177

Online Trends Audience Technology 177

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Leonardo

APRIL 26, 2022

By partnering with Leonardo, we’re helping to boost the rankings and performance of our hotel clients across travel channels with automated media feeds. When they work together in a system like SHR, static and dynamic content distribution generate more revenue and better control over your brand online.” . About Leonardo.

Media 81

Media Automation Booking Hospitality 81

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Stova

FEBRUARY 15, 2024

With so many in-person and online options, they need compelling reasons to travel to your event. People opt for a self-serve, online approach when booking travel, ordering meals, buying concert tickets, registering for events, and more. Action Steps: Let automation lend a hand. Attracting sponsors is more critical than ever.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Smart Meetings

MARCH 2, 2022

KUDO and its partners work to create “personalized experiences and break the language barrier in meetings, business and events,” said Pia Decarsin, marketing communications manager at KUDO. Read More : 4 Tips to Make Your Online Event a Success. Interprefy Expands and Innovates. Events with multiple interpreters can be daunting.

Meeting 264

Meeting Platform Remote Planner 264

Endless Events

APRIL 27, 2018

Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Market integration and globalization are of course at the top, since innovation and competition comes from all over the world. Click To Tweet.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

DCI

AUGUST 11, 2022

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Respect and Revere AI and automation. There’s nowhere online that destinations aren’t splashed across a screen.

Media 99

Media Advertising Automation Social Media 99

Smart Meetings

SEPTEMBER 6, 2018

Guest-Room Automation. As the IoT market matures, vendor consolidation will likely occur, creating a smaller number of vendors with more cohesive system offerings. Bringing everyday devices online and connecting them to each other introduces enormous efficiencies, optimizations and applications. That could be just the beginning.

Hospitality 174

Hospitality Trends Automation Vendor 174

Convene by PCMA

FEBRUARY 21, 2024

There is now more competition in the smaller event spaces as a larger conference may have half of its attendees join online. Re-defining the pricing structure of events will be the challenge that takes over from COVID as we navigate a rebuilt market. Face-to-face events are stabilizing, however cost of living is not.

Banking 52

Banking Proposal Automation Event Technology 52

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Avoid These Marketing Missteps. Activation events are a staple in consumer marketing.

Events 233

Events Automation Venue Certification 233

Endless Events

MAY 22, 2020

No, having their names read by an automated voice and watching a pre-recorded speech from their dean was not their ideal graduation, but they sure made the most of it! Virtual event planners are out there bringing people together in an online setting, and attendees have to meet them halfway. Articles and resources. Not very silly.

Virtual Events 177

Virtual Events Automation Social Media Online 177

Social Tables

MAY 18, 2023

Dragging and dropping items into a diagram was easy enough, but automated diagramming is even better. Layout Picker Add Event Diagramming’s new Layout Picker to the CSN, Wedding Spot, or your venue’s website to provide planners with an unmatched online experience wherever they source. How can you get 3D renderings of your venue?

Automation 78

Automation Venue Planner Events 78

Eventtia

SEPTEMBER 27, 2023

Manage Booking Appointment SMS communication can simplify online or in-store appointment bookings. When making a booking request, customers can receive automated SMS responses guiding them through the steps to confirm a suitable date and time. Here are five great ways to harness the power of SMS for retail events and experiences: 1.

Retail 118

Retail Communications Communications Automation 118

Endless Events

NOVEMBER 12, 2021

Consider adding the following features to your payment options: deposit structure : attendees put down a deposit at online registration, discount codes : coupons or special offers. Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day.

Registration 316

Registration Events Event Technology Platform 316

Business Traveler USA

OCTOBER 14, 2021

With these insights, Mark Weinstein, Hilton’s senior vice president and global head, marketing and loyalty, saw five key takeaways on the future of business travel: 1) In-person connections matter. More than 54% of those surveyed mentioned that the importance of building “in real life” (IRL) relationships is more apparent than ever.

Travel 97

Travel Travel Automation Training 97