InEvent

JUNE 12, 2023

As digital experiences become increasingly commonplace, virtual event marketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual event marketing strategy requires careful planning and execution.

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Virtual Events Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Endless Events

JUNE 1, 2021

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. “We have a large team in our strategic events team. .

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Virtual Events Marketing Marketing Events 317

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

InEvent

MAY 23, 2023

While there is a large audience for online and virtual events, there is also a lot of competition. More people attending your business event will increase the meaningful interactions between your brand and its customers and the buzz surrounding it. The marketing of an event determines its success.

Event Marketing 52

Event Marketing Marketing Marketing Virtual Events 52

Eventbrite

SEPTEMBER 23, 2022

Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? There are several online event marketing tools that can help you design eye-catching graphics, promote your event to the proper audiences, and make it easy for folks […].

Event Marketing 52

Event Marketing Marketing Marketing Online 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.

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Marketing Marketing Registration Regulations 259

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2024, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A

Online 52

Online Promotion Events Event Marketing 52

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2023, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A

Online 52

Online Promotion Events Event Marketing 52

Eventbrite

JUNE 30, 2021

To gear up for a return to in-person events (finally!), This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events. Eventbrite hosted Reconvene.

Event Marketing 98

Event Marketing Marketing Marketing Online 98

InEvent

JANUARY 20, 2022

When planning an event, most event managers focus on the speakers, the topics, or the venue- if the event isn’t online. While these are crucial elements for a successful event, there’s a more critical priority.

Event Marketing 52

Event Marketing Marketing Marketing Speakers 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights. BuzzSumo.

Marketing 174

Marketing Marketing B2B Panel 174

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.

Event Technology 306

Event Technology Events Production Technology 306

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. A marketing automation platform can be used as a tool to reach these audiences.

Automation 62

Automation Virtual Events Marketing Marketing 62

Eventtia

MAY 16, 2022

Now it’s time to let the world know about it which in other words means, it’s time to start planning an online event. In a previous article , we covered how to do this for physical events, and now it’s time to talk about how to take this online. How to apply this to your online product launch. Make it exclusive.

Online 62

Online Production Event Planning Social Media 62

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.

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Audience Virtual Events Communications Communications 306

Bizzaboo

AUGUST 31, 2021

This strategic partnership between Bizzabo and Brightcove gives mutual customers an efficient way to deliver high-quality video for virtual, in-person, and hybrid events. Virtual events are here to stay. Flexibility is key for our customers and partners. You can learn more about Bizzabo’s Partner Program here.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

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Meeting Panel Attendee Online 246

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different.

Marketing 106

Marketing Marketing Social Media Audience 106

MeetingsNet

APRIL 12, 2024

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

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Planner Meeting Online Trade Show 106

Eventtia

SEPTEMBER 18, 2020

On Wednesday, October 21st Spitche, MeltinLab, and Eventtia will be joining forces to host Get Together , a summit for marketers seeking new ways to connect, build communities, and create powerful experiences, all online.

Online 62

Online Meeting Design Meeting Marketing 62

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Endless Events

MAY 9, 2023

Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.

Event Planning 177

Event Planning Automation Social Media Panel 177

Eventbrite

FEBRUARY 10, 2022

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights On Jan.

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Event Planning Marketing Marketing Events 75

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Cait Brown ‘What people say about you online is more important, powerful, and credible than what you say about yourself.’ Use what you have.

Audience 64

Audience Event Marketing Speakers Online 64

InEvent

MAY 26, 2021

Here’s a carefully crafted step-by-step guide to hosting an online networking event. As with any event, the planning process is imperative. With online networking, it is even more important to plan every step of the way. Plan, prepare & execute!

Online 52

Online Networking Events Preparation 52

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Processing fees paid.

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Platform Sponsors Events Registration 334

Eventtia

OCTOBER 15, 2020

All events share a common objective, they bring people together. But as we’re discovering with online events, how these people are brought together is very different from how we once knew it.

Online 83

Online Events Event Marketing Marketing 83