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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event App Engagement. #

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

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