Endless Events

NOVEMBER 6, 2019

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! However, we never really know what can happen.

Communications 268

Communications Communications Events Attendee 268

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 245

Marketing Marketing Social Media Communications 245

Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

Production 291

Production Marketing Marketing Sponsors 291

Motivation Excellence

MARCH 5, 2018

Do you struggle to communicate your incentive programs? Also, check out our article on marketing communications strategy. The post Incentive Communications appeared first on VIKTOR. Why companies struggle, and creative ideas to make your next campaign easier.

Communications 130

Communications Communications Incentives Marketing 130

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 243

Benefits Marketing Marketing Social Media 243

ITA Group

JULY 29, 2021

Advice for Communicating During the 3 Stages of To-Partner Channel Marketing. Additionally, a well-constructed channel incentive program can achieve a variety of results, including highlighting new products, liquidating old inventory, identifying new market opportunities to drive leads and, of course, increasing sales.

Communications 98

Communications Communications Marketing Marketing 98

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Keep engagement strong. Casey Gale is managing editor of Convene.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 6 Steps to a Viral Marketing Campaign. Crisis Communication. Not only can you save on your budget, but you’ll have better luck engaging with your attendees.

Communications 185

Communications Communications Trends Social Media 185

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 230

Trends Marketing Marketing Social Media 230

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment. Asset Amassment.

Benefits 203

Benefits Marketing Marketing Travel Agent 203

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Eventtia

SEPTEMBER 27, 2023

In today’s hyper-connected era, amidst multiple solutions for digital communication, the time-tested SMS stands out as a reliable tool, particularly in the ever-changing world of the retail industry. Whether setting up a pop-up store or hosting a private sale session, SMS communication is crucial for efficiently engaging customers.

Retail 48

Retail Communications Communications Benefits 48

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Special Events

MARCH 14, 2021

You might have your marketing strategies in place already, but you need to also be mindful of your communication habits when responding to inquiries and navigating the sales process.

Communications 105

Communications Communications Marketing Marketing 105

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Dana Communications

MARCH 5, 2024

The company started out as a disruptor in the DVD rental market before (very astutely) pivoting to reinvent itself as a streaming service. New Horizons If you have your eye on a new target market – either geographic or demographic – you’ll want to ensure that your brand will resonate. appeared first on Dana Communications.

Communications 211

Communications Communications Hospitality Audience 211

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Need an event budget template?

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Brightspot Incentive Events

DECEMBER 21, 2021

Communication Makes or Breaks Sales Incentive Programs. The answer is – too little communication. To avoid dooming a new sales contest or a long-standing channel reward program, here are the 4 fundamental communication principles needed for an effective program: Funded. Funded Communications. Repetitive. And, I will.

Communications 52

Communications Communications Incentives Social Media 52

Stova

AUGUST 4, 2021

Clear, effective, and comprehensive pre-event communication is more important than ever, especially now in the midst of evolving situations. If the past year has taught us anything, the power of preparation is one lesson that should not be overlooked.

Communications 105

Communications Communications Planner Preparation 105

Smart Meetings

MARCH 8, 2024

Mary Haban Mary Haban, Visit Tampa Bay Haban joins Visit Tampa Bay as vice president of global communications. She will lead the organization’s communications team and work to elevate community relations and executive communications.

Event Technology 264

Event Technology Hospitality Technology Technology 264

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

InEvent

FEBRUARY 16, 2024

This involves thinking about things like technology, how to communicate, and making sure attendees have a … Post Maximizing Ticket Sales: Advanced Event Marketing Techniques showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Events 52

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Gavel International

APRIL 12, 2022

Reading Time: 6 minutes Excellent verbal communication is a key characteristic of a good leader and a core leadership function. Effective leadership and communication are like a glove in a hand. Effective communication is an essential skill for achieving success in all areas of life, whether personal or professional.

Communications 52

Communications Communications Training Culture 52

Interface Tourism Spain

JULY 6, 2022

6 tips for developing an effective influencer communication strategy. Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . All the news Back to newsroom.

Communications 52

Communications Communications Social Network Advertising 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Dana Communications

OCTOBER 17, 2023

Communicate fully and truthfully with your guests before, during and after the disaster. Once these needs are met, recovery marketing efforts step in – through agencies and Direct Marketing Organizations (DMOs) with clear-cut messaging that tactfully acknowledges the devastation. Now, the state is booming in tourism, with 114.6

Tourism 179

Tourism Tourism Communications Communications 179

Creative Group Inc

AUGUST 6, 2021

Now that you understand the importance of creative communications , let’s talk about the how. One key to creating relevant communication is personalization, and the only way to do that is to truly define and understand your audience…put yourself in their shoes…what matters to them? Make your communications count.

Communications 52

Communications Communications Audience Marketing 52

Dana Communications

JANUARY 23, 2024

Stay in Touch Blog on a regular basis with updated topics that appeal to your market. For more results-driven marketing ideas, reach out to the tourism marketing experts at Dana Communications. The post 11 Quick Tips for Travel Blog Bliss appeared first on Dana Communications. Been there, done that?

Travel 175

Travel Travel SEO Audience 175

Dana Communications

AUGUST 22, 2023

Savvy tourism marketers have responded with augmented ads. Once guests arrive, keep the communication flowing with specific hotel AR-based apps that provide answers and helpful 24/7 information to any concern that may arise during their stay. A Way to Explore M ore What’s great about augmented technology is there are no boundaries.

Travel 223

Travel Travel Tourism Tourism 223

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He will focus the CVB’s sales and marketing efforts to bring year-round group business to the area and its hospitality partners.

Hospitality 245

Hospitality Tourism Tourism Management 245