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Why ADA Website Compliance Matters

Dana Communications

As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. These cases typically claimed that websites were not accessible to people with disabilities. Which has marketers asking, “How do I know if my site is ADA-compliant?” Compliance? It’s Complicated.

Website 188
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264
MICE professionals

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. However, creating an event website is not enough to generate traffic and attract participants. Regular maintenance and updates are essential to keep the website relevant and engaging.

Website 130
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130
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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130
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What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

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The Power of Great Website Layout: Creating an Event Platform for Easy and Effective Navigation

Traveler's Q

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130