Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Below, we’ll cover the top approaches to focus on now that things have re-opened.

Marketing 261

Marketing Marketing Tourism Tourism 261

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Motivation Excellence

MARCH 4, 2024

BUSINESS ATMOSPHERE Following the lethargic recovery from the Great Recession, a nationally ranked and independently owned HVAC and plumbing distributor wanted to drive incremental sales and gain market share with an energetic and engaging self-funded travel incentive for their loyal customers and preferred prospects.

Prospect 130

Prospect Incentives Online Platform 130

Advanced Travel and Tourism

APRIL 16, 2024

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 162

Media Social Media Travel Travel 162

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers. State Department is still working on a backlog of applications.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. Increased ROI.

Travel 243

Travel Travel Prospect Tourism 243

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

ETC Corporate

MAY 25, 2022

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 222

Travel Travel Prospect Marketing 222

Smart Meetings

DECEMBER 8, 2023

She will manage a team that promotes sales and services for planners booking meetings and events in Warren County and work to prospect and generate new business relationships to achieve booked business and overnight room goals. Ami DeWille Ami DeWille, One10 DeWille is the vice president of integrated marketing at One10 LLC.

B2C 260

B2C Hospitality B2B Tourism 260

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

Marketing 48

Marketing Marketing Prospect Events 48

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # of Prospects Added to Pipeline. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. DCI’s team of destination marketers has been in your shoes. That destination marketing is an actual industry! I didn’t know it existed until after college.”

Marketing 77

Marketing Marketing Tourism Tourism 77

InEvent

DECEMBER 2, 2022

The demand is always there – even despite the COVID restrictions, millions of prospects are looking for in-person opportunities to interact with brands – but you can only capitalize if you are … Post 5 Effective Ways to Track Event Marketing Performance showed as first in InEvent Blog.

Event Marketing 52

Event Marketing Marketing Marketing Prospect 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

DCI

AUGUST 15, 2023

Amidst the hustle and bustle of the convention, the two slowed down to host a community storytelling workshop, which enabled them to hear from industry professionals on some common marketing challenges. Finally, bring all your creative ideas to life through strategic marketing. Here are five of our favorite tactics: 1.

Marketing 79

Marketing Marketing Advertising Social Media 79

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 106

Marketing Marketing Social Media Audience 106

Special Events

OCTOBER 19, 2020

Once you've established your funnel steps, you can automate many of the lead generation strategies to nurture prospects and guide them towards a sale.

Automation 116

Automation Prospect Marketing Marketing 116

Advanced Travel and Tourism

MAY 16, 2023

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. Evidence-Based Marketing Decisions. 3 Benefits of Better Visitor Data: Increased Customer Understanding. Increased ROI.

Travel 130

Travel Travel Prospect Tourism 130

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Techsytalk

AUGUST 15, 2016

You’ll need to market your event app! The onus is on the planner and marketers to show the value of the app to the attendees. As you market your app, you’re marketing your event. A good marketing strategy includes messaging the attendees (and prospective attendees) via many channels.

Event Apps 157

Event Apps Marketing Marketing Sponsors 157

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Travel Daily Media

FEBRUARY 2, 2023

The Pacific Asia Travel Association (PATA) Nepal Chapter organized the first-of-its-kind event, the Destination Marketing Conclave (DMC 2023) in Eastern Nepal (Province 1) to explore, promote, discuss and exchange ideas on promoting Province 1 as a promising tourism destination.

Prospect 96

Prospect Government Tourism Tourism 96

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72