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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

Media 162
MICE professionals

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Whitepaper Download: How to Leverage Social Media in Tourism Marketing

Advanced Travel and Tourism

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. But how can DMOs best utilize social media in their marketing efforts?

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Bouncing Back: Tourism After a Natural Disaster

Dana Communications

Tourism is fascinating. Tourism is exhilarating. Tourism is also easily affected. Those of us in the tourism industry know all too well that in the blink of an eye, a natural disaster can turn a beautiful top-selling destination into a disaster zone. With tourism after a natural disaster focus on the positive.

Tourism 179
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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media.

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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This means it’s critical to always have a human cross-reference the information obtained via ChatGPT before including it in your blogs, e-blasts, social media posts, or other content marketing campaign elements.

Platform 244
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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.

Benefits 181