Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. It was a big hit.”

Media 52

Media Public Relations Publishing Vendor 52

The Abbi Agency

JANUARY 23, 2023

Ladies and gentlemen, welcome onboard TAAirlines’ Flight PR1 with service from media strategy to crisis management. It’s important to pitch specific media based on each client’s target audiences, as each destination attracts a different demographic— frequent fliers, if you will.

Airlines 130

Airlines Public Relations Travel Travel 130

The Abbi Agency

JULY 15, 2021

Utilizing public relations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Companies can improve their brand by effectively using public relations to shape that media coverage. Awards/Recognition.

Public Relations 246

Public Relations Production Technology Technology 246

The Abbi Agency

JULY 29, 2020

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. One of the most important firms in the world of public relations — Cision Ltd. — put its international spotlight on a digital-first public relations campaign developed by The Abbi Agency for Visit Carmel.

Public Relations 130

Public Relations Advertising Media Booking 130

The Abbi Agency

JULY 15, 2021

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

Public Relations 246

Public Relations Advertising Production Media 246

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . New year… new approach.

Media 80

Media Travel Travel Fashion 80

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 245

Marketing Marketing Social Media Communications 245

The Abbi Agency

JULY 27, 2021

Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. Data and statistics can add the necessary validation to your media materials. We Engage Experts.

Healthcare 130

Healthcare Public Relations Publishing Media 130

The Abbi Agency

JUNE 9, 2021

The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. These announcements are oftentimes marked with a groundbreaking ceremony, where an event is hosted for media and stakeholders to learn more about the project.

Public Relations 162

Public Relations Retail Audience Media 162

Smart Meetings

OCTOBER 20, 2023

She has worked in a variety of other marketing roles for over a decade, including as a marketing analyst at MMGY Global and as associate director, data & research at Madden Media. She most recently serves as Marriott International’s regional vice president of sales and distribution for the Caribbean and Latin America.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Travel Daily Media

AUGUST 29, 2023

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.

Travel 94

Travel Travel Public Relations Tourism 94

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Smart Meetings

SEPTEMBER 13, 2022

Scarborough is manager of visitor marketing and Shircel is associate manager of media relations for Visit Mesa in Arizona. Shircel has been on Visit Mesa’s communications team for two years, most recently as its media relations specialist. Kimberly Scarborough and Zoe Shircel. Clive McNish.

Public Relations 245

Public Relations Management Hospitality Communications 245

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures. Add A Personal Touch.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

The Abbi Agency

MAY 6, 2021

Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations.

Public Relations 130

Public Relations Consulting Media Platform 130

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. All of these trips were – of course – documented on social media.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

JANUARY 10, 2024

In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms. Doane has more than 20 years of hospitality experience and most recently worked as chief commercial officer at Accor North America.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event.

Advertising 105

Advertising Marketing Marketing B2B 105

DCI

SEPTEMBER 21, 2021

Through 6+ years of partnering with the Cincinnati Experience , DCI has leveraged the power of media to spread the word about the groundbreaking work happening there to make the city an inclusive, diverse, and thriving place where all entrepreneurs can succeed. “If you don’t make space, things don’t happen,” says Candice.

Media 75

Media Contracts Contracts Government 75

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 9, 2023

This creates a picture of what numbers could look like during each of the final weeks of a campaign, helping to set realistic targets — and align paid media budgets accordingly. Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Registration 105

Registration Publishing Public Relations B2B 105

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

Social Media 62

Social Media SEO Public Relations Events 62

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

JANUARY 8, 2024

Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Here are three that stood out: Offer a docent-led tour of the exhibit hall.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Travel Daily Media

MARCH 12, 2023

The post MICEverse named official sales and PR representative for The Grand Ho Tram Strip appeared first on TD (Travel Daily Media) Travel Daily. As the official representative, MICEverse will manage sales and marketing activities for The Grand Ho Tram Strip in India, including public relations and media outreach.

Public Relations 52

Public Relations Promotion Networking Travel 52

Convene by PCMA

FEBRUARY 7, 2024

Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Whatever Media Group) 5. Whatever Media Group) 11. In-person experiences? Use show greeters. Hold peer-group discussions. Personalize surveys.

Attendee 116

Attendee Trade Show Registration Certification 116

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

Conference 265

Conference Advertising Speakers Communications 265

Convene by PCMA

JUNE 30, 2022

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few — were having far greater influence on our audiences’ likelihood to return to events than anything we were doing or saying as a collective industry.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

FEBRUARY 13, 2023

In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

Marketing 98

Marketing Marketing Prospect Affiliate 98

BizBash

JULY 5, 2018

based public relations firm working with mission-driven clients. Matheson Sharp is a coordinator at Scott Circle Communications (@scottcircle), a Washington, D.C.-based Planning.

Media 34

Media Public Relations Communications Communications 34

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience. Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

AUGUST 7, 2023

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98