Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1)

Prospect 52

Prospect Healthcare Website Social Media 52

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. of organizers say in-person events are their organization’s most impactful marketing channel — and webinars continue to entice attendees, the question is: How do you keep participants engaged across all event formats?

Audience 59

Audience Event Apps Registration Attendee 59

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Eventtia

MAY 27, 2024

The value you are offering must be tangible, and yes, it should be more than simply adding extra visits to their website and extra followers to their social profiles. For example, if you share a similar demographic audience, leverage this fact and convince your target sponsors with data. Let us begin with the first step.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Rising Costs Event organizers are concerned with both rising costs and attendance numbers for this year. With the U.S.

Speakers 111

Speakers Trends Booking Events 111

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

APRIL 15, 2020

Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects! Social Graphics. Source: Hootsuite/@3percentconf. Email Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ask partner organizations to share the event and opportunities with their members. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Let’s get started!

Promotion 98

Promotion Registration Prospect Social Media 98

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

Networking 279

Networking Events Trade Show Attendee 279

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. I wanted to create a post for social media using the text.

Social Media 86

Social Media Fashion Prospect Media 86

Gavel International

OCTOBER 9, 2023

Reading Time: 3 minutes It’s no wonder artificial intelligence (AI) offers competitive advantages to organizations especially in today’s rapidly changing landscape. 1 ) Here are some strategies to help your organization streamline marketing and sales efforts, enhance customer engagement, and stay competitive using AI.

Marketing 52

Marketing Marketing Automation Social Media 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

Sponsors 64

Sponsors Incentives Audience Events 64

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. To gain a deeper understanding of your event’s performance organizers can compare current and prior events. Well, look no further!

Audience 40

Audience Event Apps Events Sponsors 40

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website looks good — everywhere. Your website is for everyone.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

AUGUST 4, 2023

According to our recent The state of in-person B2B conferences report , fitting events into an organization’s wider marketing plan is the biggest challenge for 23.8% of event organizers, with 19.1% On top of this, B2B events enable businesses to form mutually beneficial strategic partnerships with other organizations.

B2B 52

B2B Event Marketing Marketing Marketing 52

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. This technology is not just beneficial for organizations who are seeking products or services.

B2B 52

B2B Prospect Social Media Technology 52

Convene by PCMA

JULY 19, 2023

The 22nd edition of ECEF, organized by Lippman Connects President Sam Lippman, was held this year on May 31 at Grand Hyatt in Washington, D.C. Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new.

Management 98

Management Trade Show Sponsors Audience 98

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

NOVEMBER 7, 2022

Additionally, 72% of event organizers agree that in-person events are a crucial part of their organization’s overall marketing strategy. . Even still, our survey found that 68% of event organizers plan to have a virtual component at their next onsite event. Is your strategy ready for what audiences expect in 2023?

Social Media 98

Social Media Registration Sponsors Events 98

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Digital paid media is where it’s all happening, but we know it isn’t easy to master.

Media 99

Media Advertising Automation Social Media 99

Endless Events

FEBRUARY 9, 2018

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And if you need an engagement boost for your next event, check out our audience engagement webinar. By gamifying the survey experience and utilizing social media, you can do just that.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Solimar International

MAY 23, 2022

Digital marketing brings a destination’s products and services to an audience anywhere in the world. Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

JULY 28, 2023

Innovative event marketing tools can help captivate your audience, create buzz, and accelerate your event’s success. The Best Project Management Tools for Event Organizers Managing the multitude of planning tasks for your events is a challenging feat. Slack No more scattered conversations — only organized discussions!

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52