Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

MeetingsNet

FEBRUARY 29, 2024

Speakers need to keep fees as competitive as possible and research their audience. Implications for booking speakers: • Knowing your audience and finding speakers with broad appeal will be an important challenge. At the same time, prospective attendees are being more selective.

Speakers 111

Speakers Trends Booking Events 111

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav continued, ‘Today, we have evolved.

Social Media 163

Social Media Virtual Events Events Audience 163

Advanced Travel and Tourism

JULY 12, 2022

Always-on marketing centers around staying consistently engaged and available for your target audiences. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours.

Travel 241

Travel Travel Social Media Booking 241

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. I wanted to create a post for social media using the text.

Social Media 86

Social Media Fashion Prospect Media 86

Gavel International

OCTOBER 9, 2023

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g.,

Marketing 52

Marketing Marketing Automation Social Media 52

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation.

B2B 246

B2B Events Trends Attendee 246

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. Content Optimization Search engines and social media are essential to online marketing.

B2B 52

B2B Prospect Social Media Technology 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

MAY 12, 2022

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. “When the internet came, marketers hired social media people, graphic designers, videographers, etc. They might not be the first time your prospect has heard about you. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JULY 19, 2023

Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new. This is maybe a once-in-a-lifetime opportunity,” he said, “to help a new audience of customers either fall in love with our events — or run away from them.”

Management 98

Management Trade Show Sponsors Audience 98

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

B2B 52

B2B Event Marketing Marketing Marketing 52

Solimar International

MAY 23, 2022

Digital marketing brings a destination’s products and services to an audience anywhere in the world. Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. Organic Social Nurtures Your Destination’s Audience. Paid Social Extends Your Reach.

Organization 72

Organization Social Media Prospect Audience 72

Endless Events

FEBRUARY 9, 2018

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And if you need an engagement boost for your next event, check out our audience engagement webinar. By gamifying the survey experience and utilizing social media, you can do just that.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

NOVEMBER 7, 2022

Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Decide What Audience Engagement Looks Like.

Social Media 98

Social Media Registration Sponsors Events 98

Endless Events

AUGUST 3, 2022

You can choose between social media lives, periscope, twitch, or even platforms like Zoom. While your loved ones might not complain and may be interested in seeing the shaky video footage – your clients or prospects might not. A plug & play system can keep your audience engaged. Engage and Acknowledge Your Audience.

Platform 177

Platform Consulting Audience Production 177

Eventtia

SEPTEMBER 9, 2022

Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. Promote your event on social media. The public relations field has evolved beyond press releases and earned media through news reports, reviews, and features.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

DCI

AUGUST 11, 2022

Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And unlike traditional media, it comes with a dashboard that gives you control over your marketing. Overwhelmed by the potential of digital paid media? Acknowledge all digital spaces.

Media 99

Media Advertising Automation Social Media 99

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52