Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? 1.” — Anjia Nicolaidis, director of international marketing. So, too, must the way we market to them.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

APRIL 25, 2024

Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it.

Marketing 105

Marketing Marketing Audience Social Media 105

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event Registrations. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Attendee 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Endless Events

APRIL 15, 2020

If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Social Graphics. No one wants three dozen emails about your event sitting in their inbox!

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Virtual Events Promotion Social Media Events 229

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

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Planner Events Virtual Events Trade Show 320

Bizzaboo

SEPTEMBER 5, 2023

Ready to transform your event from just another event listing to the talk of the town? What is event promotion? Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Let’s get started! Send high-value perspective attendees something edible!

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. These channels might not be cost-effective for a smaller audience. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Ensure event success from the start.

Promotion 88

Promotion Social Media Vendor Audience 88

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website looks good — everywhere. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Social Tables

DECEMBER 16, 2021

Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Follow our tip-by-tip guide to learn how to promote an event on Twitter. Let us help.

Promotion 78

Promotion Social Media Advertising Events 78

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

SEPTEMBER 9, 2022

Increased creativity : PR and marketing teams can share unique insights and analytics to create relevant and engaging campaigns for your event. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

Social Media 62

Social Media SEO Public Relations Events 62

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Most roadshows are multi-city events that take place in large cities or cities near a company’s client-base to maximize the potential for lead generation.

Prospect 52

Prospect Audience Social Media Benefits 52

Eventtia

FEBRUARY 16, 2023

Integrating recurring events into your company’s revenue strategy could be the answer. Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Integrating recurring events into your company’s revenue strategy could be the answer. Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers.

Prospect 48

Prospect Social Media Audience Events 48

Social Tables

DECEMBER 16, 2022

Without email, we’d be limited to sending event invitations over SMS, social media, and regular mail. While all of these channels combined can support a successful event campaign, email still remains the best hub for sending invitations. Answer each of the following questions: What is your goal for the event?

Events 78

Events Audience Registration Event Marketing 78

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Why wait then?

Promotion 52

Promotion Advertising Social Media Audience 52

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Understand your audience.

Event Planning 88

Event Planning Retail Registration Events 88

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects. Social Media Metrics.

Social Media 83

Social Media Prospect Events Promotion 83

Social Tables

APRIL 16, 2019

Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events. (i.e.

Planner 120

Planner Management Marketing Marketing 120