Motivation Excellence

JULY 17, 2023

Nancy Pender is no stranger to being in front of an audience. Words are important, but it’s how we deliver those words that has the most impact on an audience,” Pender says. Find the supportive faces in the audience and use them like they’re your partner. Psycom states glossophobia affects up to 75% of the population!

Audience 187

Audience Prospect Communications Communications 187

Dana Communications

JANUARY 2, 2023

This is why travel marketers should consider viewing their target audiences through the lens of six overarching dimensions of identity: gender, race, age, sexuality, disability and income. Most often, missteps happen in one of two ways: Misrepresenting a target audience or representing them in an inauthentic or stereotypical manner.

Marketing 209

Marketing Marketing Prospect Audience 209

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

Audience 40

Audience Event Apps Events Sponsors 40

Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. If you’re in charge of marketing for a resort or destination, you know there are disparate prospects coming to your website for inspiration and information. This is where the importance of personalization and targeting comes into play.

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice. Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. “I What problems are we solving for them? How and when do they want to consume information?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

MeetingsNet

FEBRUARY 29, 2024

Speakers need to keep fees as competitive as possible and research their audience. Implications for booking speakers: • Knowing your audience and finding speakers with broad appeal will be an important challenge. At the same time, prospective attendees are being more selective.

Speakers 110

Speakers Trends Booking Events 110

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Smart Meetings

JUNE 9, 2023

He pointed out that incentive programs touch larger audiences that ever since incentivizing salespeople used to be available to only the top 1%, but now programs are moving “the massive middle” and influencing success across company cultures. You are more than someone who books corporate travel,” he said.

Incentives 246

Incentives Insurance Prospect Hospitality 246

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Sponsors can make the most of fresh insights to deepen their understanding of prospects and move them along in their buyer’s journey. Put sustainability front and center.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

NOVEMBER 16, 2023

Find Your Target Audience and the Best Social Media Platform When it comes to promoting your event on social media, finding your target audience and the best platform to reach them are two crucial steps in your strategy. Begin by determining who your ideal attendee demographic is and what they are interested in.

Social Media 130

Social Media Media Attendee Promotion 130

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Endless Events

AUGUST 28, 2020

One of the first steps that go into planning an event – regardless of the format – is defining the target audience. And You Can Connect With A Broader Audience! You often have to work on a prospect for several weeks, leading them through several stages of the funnel. Deliver What The Audience Wants To See.

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Eventtia

SEPTEMBER 2, 2022

The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period.

Sponsors 118

Sponsors Advertising Prospect Events 118

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Host a variety of in-person, virtual, and hybrid events throughout the year for different audiences and outcomes.

B2B 246

B2B Events Trends Attendee 246

The Abbi Agency

APRIL 23, 2021

You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience? Even if the influencer delivers a large audience, how loyal is the audience? How truly relevant is the influencer to the brand’s message?

Social Media 246

Social Media Audience Media Prospect 246

Smart Meetings

APRIL 7, 2023

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. They want their own journey and event organizers need to bring prospects to them.

Travel 246

Travel Travel Banking Hospitality 246

Smart Meetings

MAY 17, 2021

One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event.

Speakers 299

Speakers Social Media Communications Communications 299

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness. This involves setting clear objectives that align with your overall event strategy and budget.

Social Media 130

Social Media Promotion Media Marketing 130

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Sponsored Rich Content.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 95

Technology Technology Prospect Sponsors 95

Endless Events

AUGUST 24, 2021

As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. TVT was all about building passionate fan groups and creating premium experiences and evangelical audiences that would then spread the word.” Is it even possible?

Virtual Events 334

Virtual Events Events Online Networking 334

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Analyze the crowd, size of the qualified audience, and estimated cost per qualified attendee. Finally, based on your research, create a list of trade shows that best fit your marketing goals, budget, and target audience.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JULY 19, 2023

Lippman said the third point was probably the most important: “We have a new audience,” including new exhibit managers — 64 percent of them are brand new. This is maybe a once-in-a-lifetime opportunity,” he said, “to help a new audience of customers either fall in love with our events — or run away from them.”

Management 98

Management Trade Show Sponsors Audience 98

Smart Meetings

OCTOBER 11, 2021

Facilitate interaction and connection with audience members. Get attendees out of their seats, matched with prospective referral sources (which Smart Meetings has mastered), directed conversations. Keynote Speaker/Bestselling Author, “The Fine Art of Small Talk” (Hachette). Sitting and listening is not enough.

Speakers 264

Speakers Networking Prospect Audience 264

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111