Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager.

Hospitality 245

Hospitality Trends Remote Automation 245

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Gavel International

OCTOBER 9, 2023

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g.,

Marketing 52

Marketing Marketing Automation Social Media 52

The Abbi Agency

APRIL 23, 2021

It captures and shares a feeling with prospective visitors, cultivating a sense of possibility, novelty and excitement. A story: My team at The Abbi Agency has been working a couple of years to create social media for Edgewood Tahoe Resort — a luxury, boutique property on the shores of the famed alpine lake.

Social Media 246

Social Media Audience Media Prospect 246

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

FEBRUARY 27, 2023

In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. “Members tend to walk right by them,” stated Corporate Partnership and Sponsorship Consultant Bruce Rosenthal.

Conference 279

Conference Sponsors Trade Show SEO 279

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Advanced Travel and Tourism

JULY 12, 2022

And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours. Ask in-market partners what they’re doing to keep up interest for prospects. How does your brand stack up?

Travel 225

Travel Travel Social Media Booking 225

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Blue Spark Event Design

MARCH 1, 2024

Run social media contests, challenges, or hashtag campaigns that incentivize users to share their experiences, testimonials, and reviews with their followers. Share positive reviews, testimonials, and case studies on your website, social media channels, and marketing materials to build trust and credibility.

Production 52

Production Social Media Audience Proposal 52

Convene by PCMA

JUNE 25, 2023

Here’s how it went: Creating an article based on a recent interview I had done was a time-consuming prospect. For event organizers, these quotes would be ideal for social-media posts to drive people to those session write-ups. I wanted to create a post for social media using the text.

Social Media 86

Social Media Fashion Prospect Media 86

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Gavel International

DECEMBER 4, 2023

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. Next, post the same survey on your social media profiles. This may be a capacity or capability issue or both.)

B2B 52

B2B Prospect Automation Social Media 52

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Techsytalk

APRIL 25, 2017

Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.

Trade Show 232

Trade Show Prospect Panel Social Media 232

MeetingsNet

FEBRUARY 29, 2024

Driving Attendance According to the AAE survey, the three top performance indicators for event success in 2024 are attendance, survey responses, and social-media engagement, with attendance being by far the most important. At the same time, prospective attendees are being more selective.

Speakers 107

Speakers Trends Booking Events 107

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. Content Optimization Search engines and social media are essential to online marketing.

B2B 52

B2B Prospect Social Media Technology 52

Techsytalk

AUGUST 8, 2016

These are also the people that help with the preplanning phase, help stir up social media interests, and so on. However, don’t forget that the prospect employee’s attitude and mannerisms count as well. Look for Someone That’s Social Media-Savvy. Does he even have a social media presence at all?

Social Media 173

Social Media Prospect Events Media 173

Smart Meetings

JUNE 5, 2023

We are constantly looking for ways to drive efficiency, to remove friction from the guest experience, to make the working environment more appealing for prospective future associates and to drive efficiency for our owners,” said Capuano. The return has been uneven depending on the region and the industry.

Technology 246

Technology Technology Planner Hospitality 246

Techsytalk

APRIL 11, 2017

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. 6 Months Before the Show. After the Show: Follow-Up.

Trade Show 230

Trade Show Prospect Promotion Social Media 230

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation.

B2B 246

B2B Events Trends Attendee 246

Stova

MAY 11, 2023

The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Schedule announcements, email newsletter flow, social media posts and other content about your participation. Engage on social media, too. Step 4: Make your booth irresistible.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

NOVEMBER 7, 2022

Educating prospects. Integrating your event platform and your CRM allows better visibility into all your prospect and customer activities. A great example of an event with a strong brand is Social Media Marketing World , arguably the most prominent social media event in the world. Generating leads.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Collaborate across marketing teams: Foster collaboration and communication among different marketing teams, including content marketing, social media, email marketing, etc.

B2B 52

B2B Event Marketing Marketing Marketing 52

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. More established destination brands can also benefit from organic social. Paid Social Extends Your Reach.

Organization 72

Organization Social Media Prospect Audience 72

The MICE Blog

JULY 26, 2021

Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav compared virtual events to social media, which has ‘changed the entire advertising space. Vaibhav continued, ‘Today, we have evolved.

Social Media 163

Social Media Virtual Events Events Audience 163

Smart Meetings

NOVEMBER 11, 2022

When it comes to younger attendees, generations Y, Z and Alpha, social media interactions are just as real to them as in-person conversations. What does work is getting prospective attendees personally involved in the event. However, they are busy and overwhelmed after being exposed to an average of 3,500 messages a day.

Attendee 130

Attendee Certification Prospect Social Media 130

Endless Events

MAY 12, 2022

“When the internet came, marketers hired social media people, graphic designers, videographers, etc. They might not be the first time your prospect has heard about you. If you want to have the 2019 event plus the things you’ve learned, you have to be able to determine where the resources are.”

Planner 320

Planner Events Virtual Events Trade Show 320

Solimar International

MAY 23, 2022

Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Social media platforms such as Facebook, Instagram and, more recently, TikTok, are ideal for this. Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

JUNE 21, 2023

They enable businesses to manage relationships with current and prospective customers. Enhanced digital presence: Leverage social media, live streaming, and event apps to extend the reach and impact of your event. Each presents strengths, weaknesses, and levels of complexity.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Offer discounts for new email subscriptions.

Social Media 130

Social Media Automation Booking Trade Show 130

Endless Events

NOVEMBER 5, 2020

Furthermore, three in five say the prospects of getting a promotion in the new environment are far worse than the pre-COVID 19 environment” “I wonder if in a virtual world women are just more professional and more polite”, says Dustin.”You Almost every comment on social media said something like, are you dumb?

Preparation 316

Preparation Prospect Social Media Online 316

Smart Meetings

MARCH 9, 2022

Weissenborn suggested leveraging popular social media channels, including TikTok, the most visited website in 2021. The destination posts job descriptions and talent retention through TikTok to attract prospective employees. One creative example of taking the conversation to where Gen Z lives is Discover Long Island in New York.

Tourism 246

Tourism Tourism Promotion Government 246

DCI

AUGUST 15, 2023

The story you are telling might stay the same whether it’s prospective talent, site selectors or existing business, but the way you tell it should be different. Craft an Engaging Organic Social Media Strategy Social media is a dynamic platform for sharing your community’s story organically.

Marketing 79

Marketing Marketing Advertising Social Media 79