Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% Keeping attendees engaged throughout the entire event experience is key to achieving event success. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Attendee 59

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5 With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. This involves setting clear objectives that align with your overall event strategy and budget. This allows for maximum exposure and increased interest in the event.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. These channels might not be cost-effective for a smaller audience. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). It’s a little different for events, but the same idea applies. Showcase past attendees.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

MAY 20, 2024

Offer customized product placements, allowing sponsors to seamlessly integrate their products and services with event programming and content to maximize exposure and relevance. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

Sponsors 64

Sponsors Incentives Audience Events 64

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Prioritize DEI.

Sports 99

Sports Public Relations Audience Prospect 99

Bizzaboo

SEPTEMBER 5, 2023

Ready to transform your event from just another event listing to the talk of the town? What is event promotion? Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ask partner organizations to share the event and opportunities with their members.

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Stova

JUNE 13, 2024

Ensuring an inclusive event has become paramount in recent years, but even well-intentioned event organizers can miss the mark. Event professionals are charged with creating events that have a real impact on businesses, but also to create experiences that resonate, inspire, and connect. Audience growth.

Networking 52

Networking Events Attendee Event Technology 52

Convene by PCMA

JULY 21, 2023

In the current event landscape, the key to reaching — or exceeding — international attendance goals is developing relationships that last. The pandemic slump is a thing of the past, even when it comes to international audiences. Many events are seeing equal — or, in some cases, greater — international numbers than 2019.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is for everyone.

Website 111

Website Automation SEO Prospect 111

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Maybe you are currently using an assortment of tools to cover your event management needs.

Management 280

Management Platform Event Apps Automation 280

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? What are their pain points?

Sponsors 118

Sponsors Advertising Prospect Events 118

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. Get to really know your audience. Ask questions like: What keeps you up at night? Don’t Fear Failure.

Marketing 52

Marketing Marketing Public Relations B2B 52

Endless Events

APRIL 15, 2020

If you wish to increase the conversion rate of your virtual event, this particular page deserves attention. Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Your email marketing strategy should go hand in hand with the social media strategy.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Bizzaboo

APRIL 16, 2023

Since engaged employees are more productive, are less burned out, and stick around for longer, smart organizations are focused on doing everything they can to boost happiness and engagement. One effective way to do this is by hosting corporate events and making your team an integral part of them. billion by 2030, growing 17.3%

Retreat 104

Retreat Events Trade Show Logistics 104

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Social Tables

DECEMBER 16, 2022

Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? Who is the event for? Segment audiences.

Events 78

Events Audience Registration Event Marketing 78

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. We don’t get to generate new leads and see prospects.’”

Sponsors 59

Sponsors Trade Show Events Prospect 59

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Following up with all prospects. Starting to sell tickets to the next event.

Registration 98

Registration Events Trade Show Attendee 98