Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession? Are they focused on advancing their standing within their organization? What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. “At

Sports 99

Sports Public Relations Audience Prospect 99

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. Our audiences’ personal values have the potential to impact event attendance in other ways, too. But that option may not work for audiences of the future.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. Get to really know your audience. Ask questions like: What keeps you up at night? Don’t Fear Failure.

Marketing 52

Marketing Marketing Public Relations B2B 52

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. .

Media 80

Media Travel Travel Fashion 80

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Sports 98

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.

Benefits 52

Benefits Advertising Tourism Tourism 52

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26