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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says. This has required them to change how they reach out to prospects. “We

Events 246
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6 Killer Secrets to Building Relationships with Sponsors by @dancarthy2

Techsytalk

Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Sponsors aren’t sponsoring your event out of altruism.

Sponsors 208
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How To Attract New Sponsors for Your Virtual Events

Eventtia

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

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How to Get Sponsorship for Your Event

Eventtia

So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.

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Is Paid or Organic Social Better for My Destination?

DCI

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.