Techsytalk

JANUARY 23, 2017

Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Some companies, for example, only sponsor during certain times of the year.

Sponsors 208

Sponsors Proposal Prospect Benefits 208

Smart Meetings

MAY 17, 2021

So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Eventtia

JUNE 2, 2023

Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event.

Organization 91

Organization Social Media Insurance Events 91

Eventtia

AUGUST 16, 2022

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Traveler's Q

NOVEMBER 2, 2023

Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events. Moreover, it allows event organizers to collect real-time data and feedback from attendees, enabling them to make informed decisions for future events.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

SEPTEMBER 15, 2022

MEASURING AUDIENCE ENGAGEMENT. Attendee tracking software can help you measure various audience engagement KPIs. Incentivize your audience to participate in surveys by gamifying attendance tracking. Your audience can also collect CEUs in a virtual setting, making learning accessible for more people.

Benefits 303

Benefits Attendee Registration Audience 303

Smart Meetings

NOVEMBER 11, 2022

Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Organizer/Sponsor Benefits. Rewarding attendees for desired behaviors can increase interaction with sponsors and messaging.

Sponsors 246

Sponsors Registration Technology Technology 246

Endless Events

MAY 18, 2020

Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

APRIL 14, 2022

Organizers would expect that all of this translates into more opportunities for revenue. Customers, sponsors, and exhibitors are demanding a different value proposition. It’s a business model on how organizers should think about how to keep creating leads as a value proposition,” suggests Giberti. to 5 p.m.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Endless Events

JULY 6, 2020

It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. You can also get in touch with your audience before, and further develop that sense of community that is so paramount. But on the other hand, you still need to keep your target audience in mind.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors.

Social Media 130

Social Media Event Apps Sponsors Website 130

Smart Meetings

NOVEMBER 17, 2022

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.

Platform 246

Platform Meeting B2B Audience 246

Convene by PCMA

FEBRUARY 3, 2023

However, in this new world where business travel is predicted to be down by 20 percent compared to pre-COVID times and our audiences have so many alternatives to our events to access content, can we still use the same attendance and revenue numbers to determine an event’s success? Are you building the pipeline for the future?

Organization 52

Organization Trade Show Events Registration 52

Endless Events

OCTOBER 18, 2022

Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Data helps event marketers: Understand their target audience better. Increase their conversion rate.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Mine is: that’s what I always try to do rather than give money as a sponsor,” says Will. On the flip side, Deanna has worked for organizations that always paid to be a sponsor.

Sponsors 177

Sponsors Events Attendee Audience 177

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Traveler's Q

DECEMBER 7, 2023

Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience. With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike.

Website 130

Website Platform Registration Social Media 130

Endless Events

SEPTEMBER 10, 2022

On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Today, hundreds of organizations use Event Farm. I came across a nonprofit organization I wanted to help raise money for. My sponsor dollars went through the roof.” .

Attendee 315

Attendee Sponsors Registration Audience 315

Smart Meetings

AUGUST 3, 2021

Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. It went hybrid for one year and the organizers said, “Never again.” Another client said, “Ticket sales used to cover the venue and speakers, but the profit came from sponsors.

Remote 279

Remote Speakers B2C Sponsors 279

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Endless Events

MARCH 18, 2022

They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Each event has a goal that it aims to accomplish, and those goals can vary greatly from organization to organization. goals and KPIs. Conclusive Thoughts.

Platform 276

Platform Event Apps Events Event Technology 276

Bizzaboo

MAY 10, 2023

These simple messages can have a profound impact on the way folks view your organization, the success of future events, and even your bottom line. Building Trust with Your Audience “Thank you” emails enable you to maintain a dialogue with attendees and add value at no charge by sending helpful links to on-demand content and other resources.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Smart Meetings

MAY 31, 2022

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Perhaps, with the pandemic easing, the industry is just learning this now.

Meeting 306

Meeting Social Media Trade Show Technology 306

Endless Events

FEBRUARY 4, 2022

But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners.

Platform 348

Platform Benefits Virtual Events Registration 348

Smart Meetings

SEPTEMBER 29, 2023

You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. Desireé Dolecki, CMP, has always been an artist. To her, being an event professional is much in the same vein.

Certification 246

Certification Preparation Education Sponsors 246

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. ” Lean On Your Sponsors. Think about your sponsors as credible authorities and have part of their sponsorship be content creation that they create and you host.

Social Media 348

Social Media Promotion Media Advertising 348

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.

Organization 72

Organization Social Media Prospect Audience 72

Social Tables

OCTOBER 21, 2016

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Present sponsors with deep data about their target audience.

Sponsors 87

Sponsors Events Automation Audience 87

Endless Events

MAY 4, 2021

We championed for them, wanting to make sure that we were still fundraising for them and keeping them relevant and engaged with sponsors and donors.” Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. The Success Story Of Hybrid Events.

Virtual Events 298

Virtual Events Events Audience Sponsors 298

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

DECEMBER 20, 2022

But they require a few tweaks to ensure your audience feels like they’re part of the event – even if they’re sitting at home on their couch. Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. . Make Your Online Audience Feel Seen.

Online 177

Online Virtual Events Platform Audience 177

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.

Speakers 246

Speakers Audience Registration Attendee 246

Smart Meetings

DECEMBER 19, 2023

Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. On average, events produce 2.5 pounds of landfill waste per person, per day.

Trade Show 246

Trade Show Sustainability Promotion Certification 246

Bizzaboo

FEBRUARY 25, 2024

Companies may choose this type of sponsorship to increase brand awareness, reach a specific target audience, or enhance their reputation through association with the event. In-kind sponsorships can help companies showcase their products or services and build relationships with event organizers and attendees.

Sponsors 86

Sponsors Promotion Events Sustainability 86