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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.

Sponsors 296
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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

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Time to Audit Your Sponsor Offerings

Convene by PCMA

On-site branding should be just one category in your sponsor inventory. The first two steps are critical for organizing your sponsor data for analysis. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. Add a column to sort your sponsor inventory by type.

Sponsors 105
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Tips for Corporate Event Planning, Enterprise Marketing, and Getting Event Sponsors

Endless Events

You need to get sponsors to foot part of the bill for the event. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign. After all, what event doesn’t need extra funds?

Sponsors 271
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Who Organized the Event Better — Humans or AI?

Convene by PCMA

Anh Nguyen, founder of Spark Event Management, and Shawn Cheng, event strategist at Curious Bear Management, organized the showdown, which was framed as a chance to determine whether AI is about to revolutionize the way we design events — or if we’re just not there yet.

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Why Organizations Are Choosing to Meet in Controversial Destinations

Convene by PCMA

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

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Episode 58: Pandemic Positives: Rethinking the Member/Sponsor Relationships for Associations with Ann Hollins from Events Outlined

Techsytalk

While the pandemic had many troubles for our industry, Ann chooses to look at the bright side – and think about how we can use this opportunity to rethink how to provide value to both sponsors and members. Ann Hollins, Chief Experience Officer, is often deemed the organizer, the proactive strategist, the creative thinker.

Sponsors 130