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Speaker Trends for This Year’s Business Events

MeetingsNet

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. At the same time, prospective attendees are being more selective.

Speakers 111
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How to Leverage the Revenge Travel Trend

Dana Communications

Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. At the point of reservation or in pre-arrival communications, resorts should promote extended stays or enhanced guest experiences with dining, spa and recreational offerings. Vacationing with a vengeance. Wellness wishes.

Trends 130
MICE professionals

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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Three Event Trends to Boom This 2018. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences. This is definitely one of the 2018 event marketing trends to watch!

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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

You go to Amazon to make a purchase and are shown products “inspired by your shopping trends.” In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.”

Marketing 206
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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them.

Planner 105
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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

A truly successful event is a combination of connection, community, collaboration, relationships and amplification. Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing.

B2B 246
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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.