article thumbnail

5 Ways to Build Community Loyalty

Smart Meetings

Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events. By building a strong community where your attendees feel a sense of belonging, the success of your event will shine.

Attendee 246
article thumbnail

3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. Example: The new Margaritaville hotel is nice for leisure travelers but has no meeting space thus its marketing is useless to the sports or meeting manager attending Connect for One-on-One’s. This is what happens most often.

Benefits 242
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Epic Lessons from an Only-in-Miami Experience

Smart Meetings

An off-site on the Biscayne Lady, a three-story yacht that serves catered meals, sports a DJ and a themed bar, showed off the fast-growing city. A quick sprinter van ride to Kimpton sister property Surfcomber Hotel opened the door to all-new cabanas with an outdoor performance stage and an Art Deco, South Beach vibe only found in Miami.

Sports 246
article thumbnail

No More Detours: How Traffic Management Keeps Your Special Event on Schedule

Smart Meetings

Everyone loves a special event, be it a parade, concert, street festival, marathon, sporting competition and so on. No two events are the same, and traffic management specialists understand this well in creating tailored solutions that align with the event’s size, nature and audience.

article thumbnail

Cultivating Corporate Partnerships: Strategies for Long-Term Business Relationships — Build Synergy, Reap Mutual Rewards

Traveler's Q

Engaging the right sponsor acts as a force-multiplier, vastly extending your event’s influence to resonate with a paralleled target audience. Imagine cultivating a robust partnership where both brands emerge stronger, their qualities interwoven to astonish your audience.

article thumbnail

The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

article thumbnail

Lessons Learned from MPI WEC in Mexico

Smart Meetings

Read More: 3 Rewarding Trends in Incentive Travel The upside of holding WEC in Mexico for the first time was that it accommodated the association’s fastest-growing audience, Latin American meeting professionals, which has had 60% growth over the last four years. Louis in 2025 in the expanded convention center campus.

Logistics 314